Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
The Search Session
Claim This Podcastby Advanced Web Ranking
5.0(1 reviews)
72 episodes
Updated Daily
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50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality70
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YouTube76
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Podcast Overview
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Language
🇺🇲
Publishing Since
2/13/2025
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Recent Episodes
July 20, 2026
Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu
<p>How do enterprise SEO, visual search, and AI really fit together?</p><p><br></p><p>In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, product thinking, business strategy, and user behavior.</p><p><br></p><p>They explore why AI search isn't as new as it seems, how internal site search can uncover valuable SEO insights, what changes when managing crawl and internal linking at enterprise scale, and why image and visual search are becoming increasingly important for visibility and conversions. The discussion also covers multimodal search, automation, and the role SEO communities play in helping professionals learn, grow, and build confidence throughout their careers.</p><p><br></p><p>Whether you're working on enterprise websites, technical SEO, or preparing for the future of AI-powered search, this episode offers practical insights into how modern search really works at scale.</p><p><br></p><p>This is the 72nd episode of: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh"><u>https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</u></a> </p><p><br></p><p>Here's what you'll learn in this episode:</p><ul><li>(00:07) Meet Our Guest: Roxana Stingu</li><li>(06:30) Internal Search as SEO Intelligence</li><li>(10:10) The Engineering and Business Reality of Bot Crawling</li><li>(16:28) Adopting a Product Mindset in Enterprise SEO</li><li>(19:18) Alamy: The Intersection of E-commerce, Marketplace, and SaaS SEO</li><li>(23:10) Image Search as a Conversion Channel</li><li>(28:40) Ensuring Cosine Similarity Between Copy and Images</li><li>(33:24) Visual Query Fan-Out: How AI Search Expands Beyond Text</li><li>(36:25) How Search Engines Decide Which Images to Understand</li><li>(39:54) Crawling and Indexing Millions of Images at Enterprise Scale</li><li>(43:02) "Constructive Laziness" and Smart Automation</li><li>(49:26) The Professional ROI of Communities and Industry Awards</li></ul><p><br></p><p>👉 Read the full article and explore additional insights: <strong> </strong></p><p><a href="https://www.advancedwebranking.com/blog/scaling-seo-crawl-strategies-image-optimization-internal-search"><u>https://www.advancedwebranking.com/blog/scaling-seo-crawl-strategies-image-optimization-internal-search</u></a> </p><p><br></p><p>Where to find Roxana Stingu</p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/roxana-stingu/"><u>https://www.linkedin.com/in/roxana-stingu/</u></a> </li><li>X: <a href="https://x.com/RoxanaStingu"><u>https://x.com/</u></a> </li><li>Website: <a href="https://www.alamy.com"><u>https://www.alamy.com</u></a> </li></ul><p> </p><p>Where to find Gianluca Fiorelli </p><ul><li>Linkedin: <a href="https://www.linkedin.com/in/gianlucafiorelli/"><u>https://www.linkedin.com/in/gianlucafiorelli/</u></a> </li><li>X: <a href="https://x.com/gfiorelli1"><u>https://x.com/gfiorelli1</u></a> </li><li>Bluesky: <a href="https://bsky.app/profile/gfiorelli1.bsky.social"><u>https://bsky.app/profile/gfiorelli1.bsky.social</u></a> </li><li>Website: <a href="https://iloveseo.net/"><u>https://iloveseo.net/</u></a> </li></ul><p><br></p><p>🎙 Listen to The Search Session on your favorite platform:</p><ul><li>YouTube: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh"><u>https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</u></a> </li><li>Spotify: <a href="https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS"><u>https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS</u></a> </li><li>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-search-session/id1796043201"><u>https://podcasts.apple.com/us/podcast/the-search-session/id1796043201</u></a> </li></ul><p><br></p><p>Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.</p><p><br></p><p>Get your free 7-day trial and find your true visibility in organic search for any market: <a href="https://www.advancedwebranking.com/"><u>https://www.advancedwebranking.com/</u></a></p><p><br></p><p>Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking</p>
July 13, 2026
Technical Branding and Video Signals for AI Search | Myriam Jessier
<p>Can AI really understand your brand, or is it just guessing?</p><p><br></p><p>In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. </p><p><br></p><p>From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch.</p><p><br></p><p>This is the 71st episode of: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</a> </p><p><br></p><p>Here's what you'll learn in this episode:</p><ul><li>(00:06) Meet Our Guest: Myriam Jessier</li><li>(01:40) How Search Keeps Repeating Itself</li><li>(10:20) From Technical SEO to "Technical Branding"</li><li>(15:24) How Visuals Shape AI Understanding</li><li>(22:21) Video as the Canonical Source of Truth</li><li>(25:56) Video Optimization Beyond Schema</li><li>(33:29) Fandom, Lore, and the Problem of Consensus</li><li>(36:45) How Familiarity and Brand Depth Drive AI Recommendations</li><li>(49:25) Understanding "Brand Depth"</li></ul><p><br></p><p>👉 Read the full article and explore additional insights: <strong> </strong></p><p><a href="https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search" target="_blank" rel="ugc noopener noreferrer">https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search</a> </p><p><br></p><p>Where to find Myriam Jessier</p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/myriamjessier/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/myriamjessier/</a> </li><li>X: <a href="https://x.com/myriamjessier?lang=en" target="_blank" rel="ugc noopener noreferrer">https://x.com/myriamjessier</a></li><li>Website: <a href="https://www.neurospicy.agency/" target="_blank" rel="ugc noopener noreferrer">https://www.neurospicy.agency/</a> </li><li>Website: <a href="https://myriamjessier.com/" target="_blank" rel="ugc noopener noreferrer">https://myriamjessier.com/</a> </li></ul><p> </p><p>Where to find Gianluca Fiorelli </p><ul><li>Linkedin: <a href="https://www.linkedin.com/in/gianlucafiorelli/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/gianlucafiorelli/</a> </li><li>X: <a href="https://x.com/gfiorelli1" target="_blank" rel="ugc noopener noreferrer">https://x.com/gfiorelli1</a> </li><li>Bluesky: <a href="https://bsky.app/profile/gfiorelli1.bsky.social" target="_blank" rel="ugc noopener noreferrer">https://bsky.app/profile/gfiorelli1.bsky.social</a> </li><li>Website: <a href="https://iloveseo.net/" target="_blank" rel="ugc noopener noreferrer">https://iloveseo.net/</a> </li></ul><p><br></p><p>🎙 Listen to The Search Session on your favorite platform:</p><ul><li>YouTube: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</a> </li><li>Spotify: <a href="https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS" target="_blank" rel="ugc noopener noreferrer">https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS</a> </li><li>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-search-session/id1796043201" target="_blank" rel="ugc noopener noreferrer">https://podcasts.apple.com/us/podcast/the-search-session/id1796043201</a> </li></ul><p><br></p><p>Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.</p><p><br></p><p>Get your free 7-day trial and find your true visibility in organic search for any market: <a href="https://www.advancedwebranking.com/" target="_blank" rel="ugc noopener noreferrer">https://www.advancedwebranking.com/</a></p><p><br></p><p>Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking</p>
July 6, 2026
From Product-Led SEO to Agent-Led Search | Eli Schwartz
<p>Have AI and AEO really changed SEO as much as everyone claims?</p><p><br></p><p>In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping how people discover information, how AI agents interact with websites, and why brand has become a critical visibility signal.</p><p><br></p><p>From agent-led search and multimodal experiences to international SEO and the evolving role of informational content, Eli explains why this may be the most exciting time in SEO—and why skilled practitioners are more valuable than ever. If you want to separate AI hype from real strategic shifts, this conversation is a must-watch.</p><p><br></p><p>This is the 70th episode of: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh"><u>https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</u></a> </p><p><br></p><p>Here's what you'll learn in this episode:</p><ul><li>(00:07) Meet Our Guest: Eli Schwartz</li><li>(02:58) What AI Actually Changes in SEO</li><li>(13:49) How Agent-Led Search Changes SEO</li><li>(21:07) Why SEO Must Serve Both Humans and Agents</li><li>(25:03) Informational Content with a Business Purpose</li><li>(31:18) The Ceiling and Floor of SEO Brand Power</li><li>(39:12) Rethinking SEO for Multimodal Discovery</li><li>(45:20) International SEO Challenges in the Age of AI</li><li>(52:30) Life Beyond SEO: Travel, Curiosity, and Creativity</li></ul><p><br></p><p>👉 Read the full article and explore additional insights: <strong> </strong></p><p><a href="https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search"><u>https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search</u></a> </p><p><br></p><p>Where to find Eli Schwartz</p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/schwartze/"><u>https://www.linkedin.com/in/Schwartzze/</u></a> </li><li>X: <a href="https://x.com/5le"><u>https://x.com/5le</u></a> </li><li>Website: <a href="https://www.elischwartz.co/"><u>https://www.eliSchwartzz.co/</u></a> </li></ul><p> </p><p>Where to find Gianluca Fiorelli </p><ul><li>Linkedin: <a href="https://www.linkedin.com/in/gianlucafiorelli/"><u>https://www.linkedin.com/in/gianlucafiorelli/</u></a> </li><li>X: <a href="https://x.com/gfiorelli1"><u>https://x.com/gfiorelli1</u></a> </li><li>Bluesky: <a href="https://bsky.app/profile/gfiorelli1.bsky.social"><u>https://bsky.app/profile/gfiorelli1.bsky.social</u></a> </li><li>Website: <a href="https://iloveseo.net/"><u>https://iloveseo.net/</u></a> </li></ul><p><br></p><p>🎙 Listen to The Search Session on your favorite platform:</p><ul><li>YouTube: <a href="https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh"><u>https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh</u></a> </li><li>Spotify: <a href="https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS"><u>https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS</u></a> </li><li>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-search-session/id1796043201"><u>https://podcasts.apple.com/us/podcast/the-search-session/id1796043201</u></a> </li></ul><p><br></p><p>Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.</p><p><br></p><p>Get your free 7-day trial and find your true visibility in organic search for any market: <a href="https://www.advancedwebranking.com/"><u>https://www.advancedwebranking.com/</u></a></p><p><br></p><p>Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking</p>
72 total episodes available
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