Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

The Work Between: The Business of Photography

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by Allison Craig, Jenny Cruger

5.0(8 reviews)

23 episodes

Updated Daily

Accepts GuestsHas Sponsors

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Quality37

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Engagement32

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Podcast Overview

The Work Between bridges the gap from art to income. It's the business space where most photographers get stuck, second-guess themselves, or feel like they’re winging it. We’re Allison and Jenny, photographers, educators, and the creators of MOTIV. Everything we’ve built is openly shared here, because we believe anyone can succeed with the right information. Full transparency. No invoice attached. If you're ready for clarity, support, and a business that works as hard as you do, you’re in the right place.

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Publishing Since

6/5/2025

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🇺🇸 Charts #3

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Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality37

Social97

YouTube0

Engagement32

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excellent

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Recent Episodes

October 21, 2025

IPS Isn’t a Pricing Model (And Other Things You’ve Been Told Wrong)

Let’s clear this up once and for all: IPS is not a pricing structure. In this episode, we’re breaking down what In-Person Sales actually is—and what it’s not. Because photographers keep mixing up “IPS vs all-inclusive” like they’re opposites. Spoiler: they’re not even in the same category. Here’s what we’re covering: <ul><li>The difference between how you sell vs what you sell</li><li>Why you can offer albums and digital files when doing IPS</li><li>The myths about “no one wants IPS” or “clients only want digital”</li><li>What matters most: experience, not delivery method</li></ul>We also talk about our own evolution—from full IPS to online galleries, and how we still drive intentional sales that feel good to everyone. Whether you’re doing same-day ordering appointments or letting clients decide from the comfort of their couch, this episode will help you sell better—without all the IPS confusion. Grab our free pricing quiz: <a href="https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers" target="_blank">https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers</a> Grab our freebies: <a href="https://www.theprofitableportraitsocietyeducation.com/photography-marketing" target="_blank">https://www.theprofitableportraitsocietyeducation.com/photography-marketing</a> We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: <a href="https://www.theprofitableportraitsocietyeducation.com/get-motiv" target="_blank">https://www.theprofitableportraitsocietyeducation.com/get-motiv</a> Allison → <a href="https://www.lentillephotography.com/" target="_blank">lentillephotography.com</a> / <a href="https://www.instagram.com/lentillephotography" target="_blank">@lentillephotography</a> Jenny → <a href="https://www.jennycrugerphotography.com/" target="_blank">jennycrugerphotography.com</a> / <a href="https://www.instagram.com/jennycrugerphotography" target="_blank">@jennycrugerphotography</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

October 14, 2025

Stop Copying and Start Building Something Real

The fastest way to stall your growth? Spend all your time copying everyone else. In this episode, we’re getting spicy. Because while imitation might feel like a shortcut, it’s actually keeping you from building something sustainable. We’re talking about the not-so-subtle habits that photographers fall into when they feel stuck, like: <ul><li>Using someone else’s images for marketing (yes, even “for inspo”)</li><li>Copying website copy, taglines, or even brand tone</li><li>Posing as a fake client to get someone’s pricing</li><li>Rebranding over and over again instead of building actual systems</li></ul>This isn’t about being better than anyone. It’s about getting honest:If your business is built on someone else’s strategy, you’ll never feel confident running it. This episode will help you spot the behavior, call it what it is, and refocus on building your business—your way. Grab our free pricing quiz: <a href="https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers" target="_blank">https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers</a> Grab our freebies: <a href="https://www.theprofitableportraitsocietyeducation.com/photography-marketing" target="_blank">https://www.theprofitableportraitsocietyeducation.com/photography-marketing</a> We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: <a href="https://www.theprofitableportraitsocietyeducation.com/get-motiv" target="_blank">https://www.theprofitableportraitsocietyeducation.com/get-motiv</a> Allison → <a href="https://www.lentillephotography.com/" target="_blank">lentillephotography.com</a> / <a href="https://www.instagram.com/lentillephotography" target="_blank">@lentillephotography</a> Jenny → <a href="https://www.jennycrugerphotography.com/" target="_blank">jennycrugerphotography.com</a> / <a href="https://www.instagram.com/jennycrugerphotography" target="_blank">@jennycrugerphotography</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

October 7, 2025

Your Website Isn’t Enough—Why You Need a Google Business Profile

If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that. In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP). We’ll break down: <ul><li>Why showing up in the Map Pack matters more than you think</li><li>How your GBP helps you rank even if your website isn’t perfect</li><li>The most common mistakes photographers make when setting it up</li><li>What to post, how often, and how to get reviews that actually work</li></ul>And yes, we’ll share exactly what we do inside our own business to stay visible without spending a dime on ads. Whether you’re brand new to GBP or just haven’t touched it in months, this episode is a must-listen if you want more local inquiries without more hustle. Grab our free pricing quiz: <a href="https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers" target="_blank">https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers</a> Grab our freebies: <a href="https://www.theprofitableportraitsocietyeducation.com/photography-marketing" target="_blank">https://www.theprofitableportraitsocietyeducation.com/photography-marketing</a> We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: <a href="https://www.theprofitableportraitsocietyeducation.com/get-motiv" target="_blank">https://www.theprofitableportraitsocietyeducation.com/get-motiv</a> Allison → <a href="https://www.lentillephotography.com/" target="_blank">lentillephotography.com</a> / <a href="https://www.instagram.com/lentillephotography" target="_blank">@lentillephotography</a> Jenny → <a href="https://www.jennycrugerphotography.com/" target="_blank">jennycrugerphotography.com</a> / <a href="https://www.instagram.com/jennycrugerphotography" target="_blank">@jennycrugerphotography</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

23 total episodes available

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What is The Work Between: The Business of Photography?: The Work Between bridges the gap from art to income. It's the business space where most photographers get stuck, second-guess themselves, or feel like they’re winging it. We’re Allison and Jenny, photographers, educators, and the creators of MOTIV.

Everything we’ve built is openly shared here, because we believe anyone can succeed with the right information.

Full transparency. No invoice attached.

If you're ready for clarity, support, and a business that works as hard as you do, you’re in the right place.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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