Hosted by Audrey Neff, global speaker and industry thought leader, True to Form showcases transparent conversations with the most influential minds and leading voices shaping the future of the rapidly-growing medical spa, aesthetics, and anti-aging industries.
True to Form Podcast
Claim This Podcastby Audrey Neff
4.7(13 reviews)
156 episodes
Updated Weekly
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Podcast Overview
Hosted by Audrey Neff, global speaker and industry thought leader, True to Form showcases transparent conversations with the most influential minds and leading voices shaping the future of the rapidly-growing medical spa, aesthetics, and anti-aging industries.
Language
🇺🇲
Publishing Since
2/26/2019
1 verified contact email on file for True to Form Podcast
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Recent Episodes
July 3, 2026
Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity
<p class="isSelectedEnd">Audrey Neff sits down with Jordan White, founder of Urban Medical, for an honest conversation about one of the biggest forces reshaping medical aesthetics today: private equity.</p> <p class="isSelectedEnd">Jordan shares why he explored traditional private equity opportunities before ultimately choosing a different path, offering a candid perspective on the potential pitfalls of PE, what he wishes he knew before entering platform discussions, and the advice every med spa owner should hear as they navigate this rapidly changing landscape.</p> <p class="isSelectedEnd">Together, Audrey and Jordan unpack why so many practice owners misunderstand private equity, the risk of selling too early without fully understanding the long-term implications, and why education and strategic planning are essential to making the right decision for your business and future.</p> <p class="isSelectedEnd">The conversation also explores the strategies driving Urban Medical's success, including increasing consultation conversion rates, confidently presenting higher-value treatment plans, creating experience-driven marketing that patients remember, and leveraging personal branding to build trust, authority, and demand in an increasingly competitive market.</p> <p>Whether you're evaluating private equity or a growth partnership, looking to improve profitability, or focused on building a practice that commands premium value, this episode is packed with practical insights every aesthetic practice owner can apply.</p>
June 13, 2026
Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook
<p class="isSelectedEnd">In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom.</p> <p class="isSelectedEnd">In this episode, Audrey Neff sits down with global branding strategist and luxury business expert Adam Haroun to explore why premium positioning may be one of the most overlooked growth strategies in aesthetics today.</p> <p class="isSelectedEnd">Together, they unpack the dangers of discount-driven marketing, the psychology behind premium pricing, and what separates truly exceptional brands from practices that struggle to stand out. Adam shares practical insights on building perceived value, creating signature treatment experiences, elevating the patient journey, and developing membership programs that drive loyalty without relying on discounts.</p> <p class="isSelectedEnd">Whether you're a practice owner looking to increase profitability, attract higher-value patients, or future-proof your business in an increasingly competitive landscape, this conversation offers a fresh perspective on what it really takes to build a luxury brand that commands attention and premium pricing.</p> <p class="isSelectedEnd"><strong>In this episode, you'll learn:</strong></p> <ul data-spread="false"> <li>Why discounting may be costing your practice more than you realize</li> <li>The psychology behind premium pricing and consumer perception</li> <li>How luxury brands create demand without competing on price</li> <li>The role of language, branding, and positioning in shaping value</li> <li>Why signature treatments can help eliminate price shopping</li> <li>How to create membership programs that drive loyalty instead of discounts</li> <li>Lessons aesthetic practices can borrow from five-star hospitality brands</li> </ul> <p>If you're ready to stop competing on price and start building a brand patients actively seek out, this episode is for you.</p> <h3 class="bn-inline-content"><span style= "font-size: 12pt;">Resources:</span></h3> <ul> <li class="bn-inline-content"><a href= "https://www.instagram.com/adamlovesbranding"><span style= "font-size: 12pt;">Adam Haroun's Instagram</span></a></li> <li class="bn-inline-content"><a href= "https://www.instagram.com/audreyneff_"><span style= "font-size: 12pt;">Audrey Neff's Instagram</span></a></li> <li class="bn-inline-content"><a href= "https://neverdiscount.com/"><span style= "font-size: 12pt;">Aesthetic Altitude</span></a></li> <li class="bn-inline-content"><a href= "https://avivaaesthetics.com/"><span style="font-size: 12pt;">Aviva Aesthetics</span></a></li> </ul>
May 23, 2026
Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business
<p>Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profitability to retail strategy, expansion, and exit readiness, Shannon breaks down the numbers every owner should actually be paying attention to. Together, they unpack why being "booked and busy" doesn't always translate to profit, the hidden revenue leaks many practices overlook, and what it truly takes to build a scalable, high-value business that creates long-term freedom instead of owner dependency.</p>
156 total episodes available
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Frequently asked questions
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- What is True to Form Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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