For independent veterinary practice owners in the US, Canada, UK, New Zealand and Australia who want a more profitable, more valuable practice.
The Veterinary Business Podcast brings you real conversations with veterinary leaders, marketers, and industry experts on what actually moves the needle for practice owners: profitability, practice valuation, new client acquisition, growth, and building a business you could sell for what it's worth, not just clinical excellence.
Every episode, you'll hear practical, field-tested strategies you can apply the same week, from people who've built and grown veterinary practices themselves.
Revenue Went Up. Profit Didn't: What Your Veterinary P&L Reveals Through the 60/15/15 Framework
Revenue is growing. The schedule is full. The team is working harder. Yet many veterinary practice owners still reach the end of the month wondering why profitability has not improved. In this episode of the Veterinary Business Podcast, host Angie sits down with Aaron Bennett, founder of Bennett Financials and creator of the 60/15/15 framework, to discuss how veterinary practice owners can better understand what their profit and loss statement is revealing. Aaron explains why revenue alone does not tell the full story of practice health and how breaking down financial performance into key categories can help owners identify where profitability challenges are coming from. Together, they discuss: How to analyze a veterinary practice P&L beyond top-line revenue What the 60/15/15 framework reveals about delivery costs, administrative expenses, and sales and marketing investment How veterinary practices can evaluate whether marketing is creating profitable growth Why customer acquisition cost and lifetime value matter when scaling Common margin leaks involving labor efficiency, pricing, facilities, and overhead The financial indicators practice owners should monitor before profitability problems appear What creates a more scalable veterinary practice from a buyer or CFO perspective Aaron also shares practical insights on pricing decisions, repeat client behavior, lead flow, owner dependency, and building a practice that can grow sustainably. This episode is designed for veterinary practice owners, managers, and leaders who want to move beyond simply increasing revenue and develop a clearer understanding of the financial drivers behind a healthier practice. If you want to better understand where your marketing investment and growth opportunities stand, Veterinary Business Institute offers a complimentary marketing strategy meeting for veterinary practices. Learn more here: https://www.veterinarybusinessinstitute.com/msm
10 Sept 2026
How to Turn Veterinary Website Visitors Into Booked Appointments: The Conversion Secrets Behind Practice Growth
In this episode of the Veterinary Business Podcast, Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to discuss how veterinary practices can better understand digital marketing, improve their online presence, and create stronger opportunities for sustainable growth. Today's pet owners are searching online before choosing a veterinary practice. But being visible is only the first step. Practices need to build trust, communicate their value clearly, and create a digital experience that helps potential clients take the next step. Naren shares insights from his experience working with veterinary practices and explains how owners can think more strategically about their online presence, client acquisition, and long-term growth. In this episode, you'll learn: Why visibility alone does not guarantee new client growth How veterinary practices can improve their digital presence What makes a website experience more effective for pet owners How trust and communication influence client decisions Common marketing mistakes practices should avoid How veterinary leaders can create a stronger foundation for future growth Whether you are a veterinarian, practice owner, or veterinary leader, this conversation provides practical insights into building a more intentional approach to marketing and practice growth. If you're looking to understand where your practice has opportunities to improve online visibility, attract more ideal clients, and strengthen your digital growth strategy, Ekwa Marketing is offering a complimentary Practice Growth Session for veterinary practice owners. During this session, you'll receive an outside perspective on your current online presence, patient acquisition opportunities, and potential areas for improvement. There's no obligation. It's simply an opportunity to gain clarity on what may be holding your practice back and identify actionable next steps. Learn more and reserve your session here: https://www.veterinarybusinessinstitute.com/msm (https://www.veterinarybusinessinstitute.com/msm)
3 Sept 2026
How Veterinary Practices Can Use Online Booking, Automation, and AI to Improve Client Experience Without Losing the Human Touch
Host Joe Chickerillo explains how veterinary practices leverage online booking, automation, and AI to enhance client experience while preserving personal connection.
Who has been a guest on Veterinary Business Podcast
Names identified in recent episode analyses. Showing up to five guests.
Joe Chickerillo
Justin Allan Montgomery
Mira Johnson
Dr Angela Henninger
Charlotte Weir
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
