微醺，是最佳的聊天状态， 微醺姐妹，是一档从女性消费品切入的对谈播客节目，主打有用和有趣。 两位主理人通过媒体➕品牌人的视角，探究商业规律和本质，同时也洞察人心和人性。
Podcast Overview
微醺，是最佳的聊天状态， 微醺姐妹，是一档从女性消费品切入的对谈播客节目，主打有用和有趣。 两位主理人通过媒体➕品牌人的视角，探究商业规律和本质，同时也洞察人心和人性。
Language
🇨🇳
Publishing Since
2/15/2025
1 verified contact email on file for 微醺姐妹
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
October 22, 2025
Vol.11 那些哄自己上班的小事
Hosts Yingying and Xiongxiong discuss strategies for motivating oneself to go to work, drawing parallels to children going to school and exploring low-cost methods for boosting energy.
May 30, 2025
Vol.10 是谁在养生？深扒“真不二”背后那些事……
This episode explores the rise of "Zhen Bu Er" in the New Chinese Wellness market, focusing on its product strategy, user experience, and approach to simplifying traditional Chinese medicine for a younger audience.
April 16, 2025
Vol.9 十年品牌人血泪运营指南
<p>01:00 开场介绍</p><p>嘉宾：Jason（10年品牌营销与公关经验，曾任职于薇诺娜等品牌）</p><p>02:48 案例分享：薇诺娜与花西子的代言人策略</p><p>薇诺娜2020年关键动作：签约首位全球代言人舒淇</p><p>策略逻辑：</p><p>●从流量型合作（偶像练习生）转向国民度+专业背书</p><p>●强化“敏感肌修护”心智，借舒淇过敏场景强化用户共鸣</p><p>市场效果：敏感肌品类占据用户心智</p><p>花西子2019年关键动作：签约鞠婧祎（首任散粉代言人）</p><p>策略逻辑：</p><p>●初期依赖李佳琦直播间流量撬动声量</p><p>●后续升级为刘诗诗、杜鹃等代言人，绑定“东方美学”文化符号</p><p>13:56 品牌生命周期与投放策略</p><p>成长期品牌（薇诺娜）：</p><p>●投放逻辑：小红书+抖音双引擎（费用占比4:4），聚焦CPE（单互动成本）优化</p><p>● 数据驱动：建立“高质量博主池”，筛选转评赞10万+的豹文博主</p><p>●内容分层：医学专业内容（小红书）+ 场景化种草（抖音）</p><p>初创期品牌建议：</p><p>●优先沉淀内容与产品力，避免盲目找代言人</p><p>●软性植入+用户共创，低成本试错（参考永璞咖啡、M Stand周边策略）</p><p>30:26 案例复盘：3C品牌升级的启示</p><p>案例：某耳机品牌</p><p>●问题：未夯实功能性标签，定位“智能奢侈品”</p><p>●心得：处创品牌应聚焦“产品说人话”（功能/场景/价格清晰）</p><p>42:27行业观察：珠宝品牌转型与玄学经济</p><p>案例：老铺黄金</p><p>●爆发逻辑：</p><p>产品：古法工艺+玄学符号（金刚杵、葫芦）</p><p>情绪价值：缓解焦虑，打造“护身符”式消费</p><p>● 启示：</p><p>高客单价品类需强化工艺背书与情感联结</p><p>从婚嫁场景转向日常配饰+投资保值需求</p><p>美妆 vs 珠宝营销差异：</p><p>● 美妆：强流量驱动，爆品击穿</p><p>● 珠宝：长周期信任构建，依赖工艺 +文化叙事</p><p>55:01 未来趋势与建议</p><p>给从业者的9字箴言（Jason）：</p><p>●看清楚（市场与竞品）</p><p>●想清楚（品牌定位与资源分配）</p><p>●好好做（聚焦产品与用户价值）</p><p>【本期亮点】</p><p>对比框架：薇诺娜（医学专业）vs 花西子（文化符号）的代言人策略差异</p><p>数据干货：小红书CPE优化公式（费用/互动量）、抖音CPM计算逻辑</p><p>行业彩蛋：老铺黄金如何用“玄学+工艺”逆袭传统珠宝市场</p>
11 total episodes available
Similar Podcasts
Discover related shows you might enjoy
Deep-dive analytics for 微醺姐妹
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is 微醺姐妹?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.