Real strategies. Real results. What's actually working right now.
Hosted by Isaac Medeiros and Zain Ali, What's Working Pod is a weekly business podcast dedicated to one question: what's actually working right now?
Isaac Medeiros is the founder of Mini Katana and Content Forge.
Zain Ali is the co-founder of Zainith Agency and Etta Maison
Each episode covers the strategies, tools, and business models that are producing real results for founders and entrepreneurs.
He Built Instant Hydration to 9 Figures. Then Quit to Solve Aging
Subscribe to our Newsletter:
https://whatsworkingpod.beehiiv.com/ (https://whatsworkingpod.beehiiv.com/)
Jordan Menard joins What’s Working Pod after growing Instant Hydration from zero to nine figures, then stepping away to build something he couldn’t stop thinking about. After years teaching himself supplement formulation from clinical literature, he found a protocol he believes can make your body measurably younger on an epigenetic clock by up to five years biologically. White Rabbit launches January 2027, and this is the first time he’s talked about it publicly.
Connect with Jordan:
Follow Jordan on X: https://x.com/jordanmenard (https://x.com/jordanmenard)
Connect with the hosts:
Follow Isaac on X: https://x.com/theisaacmed (https://x.com/theisaacmed)
Follow Zain on X: https://x.com/NotZainAgain (https://x.com/NotZainAgain)
Our sponsors:
Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com (https://www.richpanel.com)
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io (https://www.fulfil.io)
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell (https://www.rokt.com/products/rokt-aftersell)
Production & Scaling Partners:
This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ (https://getcontentforge.com/)
Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/ (https://zainith.agency/)
Chapters:
00:00 - Jordan Menard: From Zero To Nine Figures At Instant Hydration
03:41 - The Subscription CPG Model That Gets Nine-Figure Valuations
05:52 - LTV To CAC: What The Three To One Ratio Actually Means For Investors
07:12 - Why Subscription Fatigue Is A Myth
09:57 - Narrative Ads: The Creative Format That Spends Eight Hundred K On One Video
11:44 - Why Jordan Hired An Organic Storyteller And Will Never Go Fully AI
13:10 - Media Buying Is Not Dead: What Separates Good From Great At Scale
15:04 - Seal Team Six Style Teams Are The Future Of Marketing
16:09 - How Motif Digital Was Born And Why He Chose Boutique
19:09 - The Betrayal That Pushed Him Toward Instant Hydration
20:55 - How A Research Nerd Taught Himself Supplement Formulation
23:52 - Twenty Percent Of People Cannot Metabolize Caffeine And He Built For Them
25:01 - It Tasted Like Drinking A Battery: Seven Months To Get The Flavor Right
28:12 - Introducing White Rabbit: The Protocol That Could Make You Biologically Younger
30:02 - The App That Shows You If Your Supplements Are Actually Working
37:11 - Why AI Search Will Eventually Audit Every Supplement Label
38:00 - Cellular Senescence: The Zombie Cells That Are Aging Your Body Faster
39:26 - Organic Content And TikTok Shop: The Long Game For Lowering CAC
#Longevity #Biohacking #EcommerceMarketing #WhatsWorkingPod #SubscriptionBusiness
16 Oct 2026
The AI Timeline Nobody Is Talking About
Subscribe to our Newsletter:
https://whatsworkingpod.beehiiv.com/ (https://whatsworkingpod.beehiiv.com/)
Robert Derow is a Managing Director and Partner at BCG, one of the most prestigious strategy consulting firms in the world, where he leads their Digital Growth and Agentic Commerce practice. He has been doing data driven full stack marketing for 25 years, has worked with Fortune 100 and Fortune 500 companies on digital transformation, and is one of the few people in the world who can tell you with authority what the largest brands on earth are actually doing about AI right now. Ashwin is the co-founder of Nile, an agentic e-commerce infrastructure company helping brands treat every AI chat as a sales channel. Between the two of them, this is one of the most data heavy conversations we’ve had on the pod.
We also get into why trust is the final frontier of commerce and why Amazon solved speed and convenience but is quietly losing the trust war, why TikTok Shop is still in the early innings with the US at fifteen to twenty billion in GMV versus over four hundred billion in Asia, and an AI platform tier list for commerce impact that ranks OpenAI, Anthropic, Perplexity, Grok, and Gemini from S tier to C tier with real reasoning behind every pick.
Key Takeaways:
GEO Is the New SEO and Your Competitors Are Already Doing It: Every Fortune 1000 company Rob works with now has some form of generative engine optimization running. If your brand is not showing up in AI-generated answers, you’re already behind.
Connect with Ashwin and Robert:
Follow Ashwin on X: https://x.com/BeingAshwin (https://x.com/BeingAshwin)
Follow Robert on X: https://x.com/rderow (https://x.com/rderow)
Connect with the hosts:
Follow Isaac on X: https://x.com/theisaacmed (https://x.com/theisaacmed)
Follow Zain on X: https://x.com/NotZainAgain (https://x.com/NotZainAgain)
Production & Scaling Partners:
This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ (https://getcontentforge.com/)
Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/ (https://zainith.agency/)
Chapters:
00:00 - Will AI Chatbots Handle Most DTC Orders In Ten Years?
03:14 - Why Fulfillment Is About To Become Part Of Your Brand
07:32 - How Fortune 1000 Companies Are Approaching GEO Right Now
09:18 - Reddit Citations Dropped 85 Percent On ChatGPT In August
11:45 - The 90-Day Plan To Make Your Brand AI Discoverable
13:00 - The Internet Boom Gave Access — AI Gives Intelligence
15:33 - Your Store Is Now Open To Both Humans And Agents
19:30 - AI And Jobs: Net Neutral Or Mass Unemployment?
21:22 - ChatGPT Ads: Why Is Nobody Seeing Results?
23:30 - Which Ad Platforms Can Actually Compete With Meta?
25:09 - Trust Is The Final Frontier Of Commerce
29:54 - TikTok Shop Is Still Early And Here Is The Data
33:14 - What Is Nile And How Agentic E-Commerce Works
35:05 - The Full AI E-Commerce Tech Stack You Need Right Now
41:41 - AI Platform Tier List: OpenAI Anthropic Perplexity Grok Gemini
43:19 - Will Entry-Level Jobs In Professional Services Disappear?
45:16 - Game6: Predictive LTV At The Keyword Level
#GenerativeEngineOptimization #AICommerce #TikTokShop #EcommerceMarketing #WhatsWorkingPod
6 Oct 2026
Dead Business to $100m+
iRestore took a failing family business that lost money for ten straight years and turned it into a 9-figure red light therapy empire with a $1,000+ AOV.
In this episode of What's Working, Kevin Chen (CEO of iRestore) breaks down his journey from quitting his corporate path to rebuild his dad’s failing quit-smoking laser clinic. He reveals how iRestore pioneered the home red light therapy market on Amazon before "red light" was even a search term, how FDA clearance creates an unshakeable regulatory moat, and why he spent two years developing a translucent face mask so users could multitask.
Kevin also exposes cheap competing red light brands selling "Christmas lights" with zero power efficacy and explains why hiring A-players beats striving for 1% OpEx when aiming for $1 billion in revenue.
Connect with Kevin:
Follow Kevin on X: https://x.com/KFC_KevinChen (https://x.com/KFC_KevinChen)
Connect with the hosts:
Follow Isaac on X: https://x.com/theisaacmed (https://x.com/theisaacmed)
Follow Zain on X: https://x.com/NotZainAgain (https://x.com/NotZainAgain)
Our sponsors:
Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com (https://www.richpanel.com)
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io (https://www.fulfil.io)
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell (https://www.rokt.com/products/rokt-aftersell)
Production & Scaling Partners:
This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ (https://getcontentforge.com/)
Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/ (https://zainith.agency/)
Chapters:
00:00 - Intro & The $1B Vision for Red Light Therapy
00:40 - Rebuilding a Failing Family Business
03:07 - Pivoting from Quit-Smoking Clinics to Physical Products
05:07 - Pioneering Red Light Therapy on Amazon
07:01 - How to Sell $1,000+ AOV Products Online
10:08 - The FDA Clearance Moat vs. Cheap Counterfeits
12:52 - Category Expansion: Launching Red Light Face Masks
16:15 - Spending 2 Years Engineering a Multitasking Mask
19:26 - Cracking Costco: In-Store Demos & Costco Connection
21:00 - Managing Omnichannel Pricing & Channel-Specific SKUs
24:03 - The Dyson Playbook: Building Long-Tail Hardware
26:02 - Sponsor: Fulfill ERP
28:24 - Red Light Market Explosion: From Niche to Top 200 Amazon Search
30:34 - Scaling Logistics & Supply Chain for 100% YoY Growth
31:50 - Why 1% OpEx is Overrated: Hiring A-Players vs. AI
36:53 - Product Development & CEO Priorities for a $1B Brand
37:41 - 30-to-60 Day Consideration Windows & Attribution
38:48 - AI Model Tier List for E-com Operators
42:06 - Advice for Young Entrepreneurs: The Mentor Rule
43:36 - Why DTC is NOT Dead
45:05 - Exposing Fake Red Light Brands (The "Christmas Light" Scam)
46:05 - The Science of Red Light: ATP, Collagen & Hair Miniaturization
48:56 - Outro & Where to Find Kevin
#WhatsWorkingPodcast #iRestore #KevinChen #RedLightTherapy #EcommerceGrowth #FDAclearance #HighAOV #DTCBrands #ProductLedGrowth
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
5 ratings
Contact What's Working
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
