新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。
主播介绍：
【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思
【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
by 消费新知
3.7(7 reviews)
330 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇨🇳
Podcast Overview
新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。 主播介绍： 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
Language
🇨🇳
Publishing Since
2/10/2021
1 verified contact email on file for 消费新知
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Recent Episodes
July 31, 2026
194 中女消费新风景，拿得起的兴趣和放得下的执念
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">在过去的几年中，我们通过《她们》系列的消费研究报告，持续追踪着中国城市女性的消费变迁。今年，我们再次回到她们身边，把目光投向30~49周岁的中生代女性。<br><br>【本期节目内容】<br><br>01:29 生活满意度和屏幕时间的变化<br>08:31 跨越6年的《她们》系列报告<br>10:32 长期追踪的受访者发生了哪些变化<br>17:23 30岁后的我们变了<br>25:37 年龄焦虑会隐去但不会消散<br>32:22 中生代女性与男性的内容兴趣差异正在缩小<br>38:18 Hyrox与新的运动消费<br>41:18 把时间留给自己的尝试<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
July 17, 2026
193 越来越长的夏天里，高温正在改变我们的消费
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">高温开始变得越来越普遍，小时候听到耳朵都起茧的厄尔尼诺现象，现在真的在切实影响我们的生活节律。<br>不过，消费者并没有因为天气更热而减少出门，而是开始为出门逛街，或者进行更多的户外活动而购买了越来越多的装备。<br><br>【本期节目内容】<br><br>01:14 极端高温常态化和火炉城市大扩容<br>04:06 西瓜是暑假的计时器<br>07:12 薯片当早茶的神仙夏日<br>10:28 温度如何改变消费者<br>13:29 迪斯尼防晒大赏<br>16:19 幽默脸基尼日常化<br>19:40 防晒衣物也要美<br>27:18 局部降温大法的流行<br>29:30 邪修凉感小妙招<br>34:22 降温小物的三大门派<br>35:37 补水从科学消费到情绪消费<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
July 3, 2026
192 万物都在选美，漂亮饭和它的另一半
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">其实这几年，我们好像越来越分得清"好吃"和"好看"有时候是两件事，但却依然愿意为“漂亮”买单。</p><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">【本期节目内容】</p><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">01:53 漂亮饭新贵们和背后的推手</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">07:22 广西Bistro冉冉升起</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">13:49 大中原的黄河鲤鱼漂亮饭</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">19:20 文化叙事成为新的流量密码</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">26:12 性价比漂亮饭也有食安担忧</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">30:10 摄影棚餐厅们的陨落</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">37:41 漂亮饭餐具的二手流转</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">40:29 餐具消费的三个趋势</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">53:31 低成本装修方案和稳定的即刻满足</p><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">【本期主播介绍】</p><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">Neo</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">曾在电商和在线教育行业创业</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">操盘过千万粉丝的项目</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">觉得说真话，很有意思</p><br><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">Renee</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">消费者行为研究者</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">「消费新知」天团首席女主播</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;">数据和开蚌都可以看很久很久</p>
330 total episodes available
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