新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。
主播介绍：
【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思
【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
by 消费新知
3.7(7 reviews)
326 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇨🇳
Podcast Overview
新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。 主播介绍： 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
Language
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Publishing Since
2/10/2021
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Recent Episodes
June 5, 2026
190 从学区房到氪金圆梦，生活的中场不休息
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">人到中年，消费悄悄变成了一件需要"想清楚"的事。<br><br>【本期节目内容】<br><br>04:11 三口之家的家庭消费内循环<br>07:47 妈妈们的第一次医美<br>10:29 西西妈的故事：我的消费变成了浪费<br>15:03 老董的故事：中年热血甩肉记<br>21:12 两类断舍离消费<br>30:13 中生代兴趣消费变化的背景<br>33:21 溢价逻辑的三大核心<br>38:16 代代相传的兴趣消费<br>42:59 从追求热闹到追求内心宁静<br>47:05 属于中生代的浪漫是氪金圆梦<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
May 22, 2026
189 越抽象越着迷，丑东西消费迎来夏天
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">丑的观念和美的观念一样，是相对的，在不同文化里如此，在不同的时代里更是如此。<br><br>【本期节目内容】<br><br>00:11 从丑东西大展说起<br>02:12 审丑入夏和情绪消费三阶段<br>06:07 兴趣审丑和证件照审丑<br>12:27 景区之丑一期一会<br>16:49 踩遍丑鞋三杰的日常圆满 <br>29:55 我的朋友很爱丑东西 <br>34:48 个人和群体审美的心态变化<br>38:34 审丑是情绪消费的一个分叉<br>40:32 审丑溢价带来新商机<br>45:12 给审丑消费的几点小妙招<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
May 8, 2026
188 实用即正义，不慌不忙的去性别化消费
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">有一些消费者开始不看产品是否卖给女性或是男性，而更多看设计、成分、性价比等因素。去性别化消费也是在这几年进入我们的视野，在社交媒体上也诞生过一些曾经大放异彩的品牌。<br><br>【本期节目内容】<br><br>01:05 生活里的有些性别化消费不吐不快 <br>04:31 “去性别化消费”被提出的高潮期<br>07:13 无性别服装品牌的上升期<br>12:15 去性别是实用主义的回归<br>25:26 无性别服装品牌的下半场<br>29:21 爸爸育儿经与创作平权<br>36:22 去性别化的新车消费<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
326 total episodes available
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