by 消费新知
新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。 主播介绍： 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
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🇨🇳
Publishing Since
2/10/2021
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April 25, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">过去，人们只在牙疼时才去看牙医，如今，越来越多的消费者开始主动投资牙齿健康与美观。同时随着理性谨慎消费观的流行，口腔护理市场在迎来消费升级的同时，也被实用主义的消费文化影响颇深。<br><br>【本期主要内容】</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><br>03:15 万元预算，整牙植发还是医美<br>07:53 爱牙消费也有追求高性价比的趋势<br>12:05 牙医劝我省钱与天降牙冠的奇遇<br>18:39 口腔产品的情绪价值<br>24:17 人生总有缝缝补补之双城补牙经历<br>34:31 为什么我们看牙的时候总会一掷千金<br>37:57 怒拔4颗智齿的重头戏<br>44:08 口腔护理产品的美妆化与智能化<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
April 11, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">健康是恒久的主题，而“未病先防”正在成为年轻人新的消费共识，也展示出一系列有意思的养生趋势。<br><br>【本期主要内容】<br><br>00:16 什么是防御型养生族<br>04:10 恐怖热搜创造健康焦虑<br>13:58 23点的成人摇篮曲和壶铃小能手的遮光眼罩<br>21:24 有功能的食物才值得吃吗<br>24:13 健康消费里“听劝”的年轻人<br>27:36 健康焦虑的表现与驱动力<br>32:14 养生的社交属性<br>34:56 无法降级的健康消费<br>37:39 产品趋势：社交游戏化养生与中式养生回归<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
March 21, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">在全球化浪潮下，进口和国外品牌的食品早已进入我们的日常生活，从超市货架上的进口零食到餐厅里的异域食材，它们不仅丰富了我们的饮食选择，这条跨越重洋的味觉航线，也记录着中国餐桌与世界交融的奇妙轨迹。<br><br>【本期主要内容】<br><br>01:29 进口食品的线下专卖与线上狂欢<br>06:10 假作真时的麦丽素和甜美青春里的白色恋人<br>10:07 两千公里直送的爱情120<br>16:41 现在我们买什么进口食物<br>21:46 进口美食的平替经济学<br>31:54 那些只吃进口货的宠物宝宝<br>35:36 从纯血到混血的本地化<br>39:07 在临期食品店里发现黑巧克力遗珠<br>41:46 进博会效应<br>47:29 靠热搜出圈的俄罗斯商品馆和车厘子<br><br>【本期主播介绍】<br><br>Neo<br>曾在电商和在线教育行业创业<br>操盘过千万粉丝的项目<br>觉得说真话，很有意思<br><br>Renee<br>消费者行为研究者<br>「消费新知」天团首席女主播<br>数据和开蚌都可以看很久很久<br></p>
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