从运动的角度观察世界。 “鹰眼”起源于网球术语，通过科技手段回放来做出精准判罚。《鹰眼时间》尝试用社会、商业、潮流等多元视角，通过尽量全面的信息，来讨论运动话题。 节目获得苹果播客2023年度「热门体育节目」、小宇宙2022&2023「年度趋势播客」、CPA中文播客奖2022「年度体育类播客」。
鹰眼时间 - 体育运动播客
Claim This Podcastby 刘易非
3.6(5 reviews)
129 episodes
Updated Weekly
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Podcast Overview
从运动的角度观察世界。 “鹰眼”起源于网球术语，通过科技手段回放来做出精准判罚。《鹰眼时间》尝试用社会、商业、潮流等多元视角，通过尽量全面的信息，来讨论运动话题。 节目获得苹果播客2023年度「热门体育节目」、小宇宙2022&2023「年度趋势播客」、CPA中文播客奖2022「年度体育类播客」。
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Publishing Since
11/18/2021
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Recent Episodes
June 11, 2026
Vol.122 被体育拥抱过的人，是会被体育改变的。世界杯开始了
<p>所有体育账号都会做世界杯前瞻，但你真的好奇那些信息吗？</p><p>我们讲点新故事吧。</p><p><strong>主播：</strong>刘易非，《鹰眼时间》主播，<a target="_blank" rel="noopener noreferrer nofollow" href="https://weibo.com/u/6455245469">微博</a>、<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaohongshu.com/user/profile/5d5b14ba0000000001018493?xhsshare=CopyLink&appuid=5d5b14ba0000000001018493&apptime=1720448087&share_id=5a1a2a32611a453dba0fec06e87f3c3e">小红书</a><strong>（来看本台的视频播客！）</strong>@特特非</p><p><strong>时间轴：</strong></p><p><a class="timestamp">00:00</a> 都在做世界杯前瞻，那些东西真的重要吗？</p><p><a class="timestamp">01:42</a> 2006年世界杯决赛，被体育拥抱的一天</p><p><a class="timestamp">06:34</a> 世界杯是一种欲望，看见它、消化它</p><p><a class="timestamp">11:08</a> “诸神黄昏”太老套了，你想听怎样的新故事？</p><p><a class="timestamp">24:19</a> 世界杯目录：没有主队，为什么要去世界杯</p><p><strong>相关内容：</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaoyuzhoufm.com/episode/6a26829eb30e1571aea2a001?s=eyJ1IjogIjYwODkxNTdlZTBmNWU3MjNiYjAxY2I3MiJ9">Vol.121 从央视价格之争到小红书入局，世界杯版权到底是怎样的生意</a></p><p>片尾曲：终わらない歌-PARANMAUM</p><blockquote><p>「鹰眼时间」开设听友群了！期待认识热爱体育的朋友们，多多找我们交流，欢迎微信搜索“yingyanshijian”，添加小助手入群。</p></blockquote><p><strong>合作：</strong>1960157818@qq.com；Jessiehe0818@outlook.com</p><br><a href="https://oia.xiaoyuzhoufm.com/player/6a2b024367048419a0d2cd95?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false">在小宇宙查看该单集文稿</a>
June 8, 2026
Vol.121 从央视价格之争到小红书入局，世界杯版权到底是怎样的生意
<p>世界杯周末开幕，《鹰眼时间》世界杯特辑现在开始！第一期，我们来聊版权——目前这届世界杯的“头号球星”。</p><p>从4月底开始，很多媒体报道世界杯的转播权还没敲定，中国球迷可能看不了世界杯；央视和FIFA达成协议后，也流传出很不靠谱的6000万美元价格；再到后来，小红书和咪咕也拿下版权，让这个话题越来越热闹，尤其是小红书。</p><p>但在价格谈判的明线之外，其实存在一个“版权贩子”的角色，背后更包含一段跟中国公司有关的商业史。大赛版权本身，甚至可以说是中国互联网的“年轮”。</p><p>如果你不只满足于知道“去哪儿看世界杯”，欢迎跟着这期节目，走进一个更大的故事。</p><p><strong>主播：</strong>刘易非，《鹰眼时间》主播，<a target="_blank" rel="noopener noreferrer nofollow" href="https://weibo.com/u/6455245469">微博</a>、<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaohongshu.com/user/profile/5d5b14ba0000000001018493?xhsshare=CopyLink&appuid=5d5b14ba0000000001018493&apptime=1720448087&share_id=5a1a2a32611a453dba0fec06e87f3c3e">小红书</a><strong>（来看本台的视频播客！）</strong>@特特非</p><p><strong>时间轴：</strong></p><p><a class="timestamp">00:00</a> 世界杯特辑开始，至少8期，卷起来！</p><p><a class="timestamp">02:19</a> 没有“单届6000万”，更准确的数字是“5亿打包2届男足+2届女足”</p><p><a class="timestamp">08:49</a> 央视需要世界杯，世界杯也需要央视，没人需要“赢麻了”</p><p><a class="timestamp">12:18</a> 咪咕和小红书拿版权，年初就有预兆</p><p><a class="timestamp">16:04</a> 小红书买版权的逻辑，有点像美国办世界杯</p><p><a class="timestamp">18:55</a> “版权贩子”，从1984年的20万美元说起</p><p><a class="timestamp">22:36</a> 万达收购盈方，版权市场有了中国身影</p><p><a class="timestamp">27:10</a> 起起落落的盈方，甚至是hyrox的所有者</p><p><a class="timestamp">31:13</a> 大赛版权，是中国互联网的年轮</p><p><a class="timestamp">34:43</a> 看世界杯选哪个平台？解说、体验哪家强？</p><p><strong>相关内容：</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaoyuzhoufm.com/episode/6a01a9da140504ded8f11f31?s=eyJ1IjogIjYwODkxNTdlZTBmNWU3MjNiYjAxY2I3MiJ9">博弈、泡沫与日本经验：资深足球版权人怎么看央视与FIFA的谈判？｜翻转体育</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://mp.weixin.qq.com/s/Dyr2gh-78p62WLZ7MLouvQ">中国内地的世界杯版权谈判，成了堰塞湖｜颜强专栏</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://mp.weixin.qq.com/s/S-Rkwmq2o5-pxZsunIcPLA">世界杯版权，即将迎来转机？｜懒熊体育</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bilibili.com/video/BV1rdtZeZE7r/?spm_id_from=333.337.search-card.all.click&vd_source=9d2cd81168d540bf43b4e6b99990296a">看完视频，你觉得B站该玩体育版权吗？｜摸鱼的熊彼得</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.wanda.cn/2015/2015_0210/30621.html?utm_source=chatgpt.com">2015年，万达收购盈方通稿</a></p><blockquote><p>「鹰眼时间」开设听友群了！期待认识热爱体育的朋友们，多多找我们交流，欢迎微信搜索“yingyanshijian”，添加小助手入群。</p></blockquote><p><strong>合作：</strong>1960157818@qq.com；Jessiehe0818@outlook.com</p><br><a href="https://oia.xiaoyuzhoufm.com/player/6a26829eb30e1571aea2a001?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false">在小宇宙查看该单集文稿</a>
May 8, 2026
Vol.120 凯乐石凭什么能越来越贵？
<p>凯乐石可能是这波户外热潮下，最有话题度的本土明星品牌。不仅在于它的营收已经跻身国内户外品牌头部，更在于它的产品价格已经能对标国际大牌，并且保持着还不错的口碑。与此同时，涨价风波也伴随着凯乐石的走红。</p><p>一家本土品牌能够越卖越贵、也被很多不去常户外的人消费，这本身就是一个很有意思的品牌案例。</p><p>这期节目，我们不用“XXX平替”、“收割中产”这种商业口水词，试着认真地还原凯乐石的走过的路，聊聊品牌相关的争议，以及这些年户外市场的变化。</p><p><strong>主播：</strong>刘易非，《鹰眼时间》主播，<a target="_blank" rel="noopener noreferrer nofollow" href="https://weibo.com/u/6455245469">微博</a>、<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaohongshu.com/user/profile/5d5b14ba0000000001018493?xhsshare=CopyLink&appuid=5d5b14ba0000000001018493&apptime=1720448087&share_id=5a1a2a32611a453dba0fec06e87f3c3e">小红书</a>@特特非</p><p><strong>时间轴：</strong></p><p><a class="timestamp">00:42</a> 凯乐石的四个基本描述：无外部投资、本土营收头部、不做“生活方式”、自带运动精神</p><p><a class="timestamp">05:11</a> 创立初期，“非典”与第一波民间登山热</p><p><a class="timestamp">10:41</a> 一段黑历史：凯乐石曾是澳洲品牌？</p><p><a class="timestamp">16:33</a> 品牌是故事的集合，凯乐石有最多的故事</p><p><a class="timestamp">21:00</a> 一段低谷：什么都想要，就什么都得不到</p><p><a class="timestamp">22:50</a> 转型成功的凯乐石：专业性、高品质、客户导向、国际化</p><p><a class="timestamp">33:45</a> 聊聊主观印象：凯乐石酷的一面，和拧巴的一面</p><p><a class="timestamp">39:08</a> 涨价风波：能接受涨价，但想知道涨在哪</p><p><a class="timestamp">41:14</a> 凯乐石证明了靠专业也能赢，但它不是“slow brand”</p><p><a class="timestamp">42:56</a> 题外话：投诉烟人的一点体会</p><p><strong>相关内容：</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://mp.weixin.qq.com/s/FHnywWM8ByP1Naezawedlw">缔造户外黑马：钟承湛详解凯乐石爆红秘密｜界面新闻</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.8264.com/viewnews-12863-page-1.html">Kailas婆缪攀登队国内首攀婆缪峰｜8264论坛</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.xiaoyuzhoufm.com/episode/67913820a2c8d144a7df559b">Vol.97 巴塔哥尼亚：“环保战士”如何自证清白｜鹰眼时间</a></p><figure><img src="https://image.xyzcdn.net/Fgu4X-GlXNWd73EZgzHXeRvEtqBk.webp"></figure><blockquote><p>「鹰眼时间」开设听友群了！期待认识热爱体育的朋友们，多多找我们交流，欢迎微信搜索“yingyanshijian”，添加小助手入群。</p></blockquote><p><strong>合作：</strong>1960157818@qq.com；Jessiehe0818@outlook.com</p>
129 total episodes available
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Cao Siqi
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橘猫看球
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Li Yu
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