Backcountry Marketing
Hosted by Cole and Cole Heilborn · Port Side
4.9from 102 ratings
- 239
- Episodes
- 94
- Transcribed
- 102
- Ratings
- Bi-weekly
- Cadence
- 2019
- First episode
- 48K
- YouTube views
About Backcountry Marketing
Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
- Publisher
- Port Side
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 18 Jul 2019
- Latest episode
- 16 Sept 2026
Latest episodes
94 of 239 episodes have a transcript.
16 Sept 2026TRANSCRIPT
Turning Brand Strategy Into Creative Behavior that Drives Sales | Episode 2
19 Aug 2026TRANSCRIPT
Bold Creative Is a Growth Strategy
12 Aug 2026TRANSCRIPT
Can Organic Content Drive Business Growth? | Episode 1
Inside a recent episode
Turning Brand Strategy Into Creative Behavior that Drives Sales | Episode 2
Published 16 Sept 2026 · Transcript excerpt
[…] When should the customer think of us? If most customers aren't ready to buy now, then a lot of the job of marketing is to build useful memories for later. My question was, how can we design content to reinforce those category entry points? So with each of the brands, we spend some time identifying a handful of category entry points. One that I hear from people, right, is getting home from work and putting on their comfy clothes, right? That could be having, you know, morning coffee at the camp, at the campsite, you know? You know, like the low hanging fruit with kind of my core demographic that I originally started with is you're slipping off your ski boots and what are you putting on your feet next when your dog's staring at you to go outside and it's freezing? […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on Backcountry Marketing
Names identified in recent episode analyses. Showing up to five guests.
- Jenni Romaniuk
- Joe Prebich
- Andy Pearson
- Laura Jastram-Wrend
- Greg Randolph
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 48,281
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 70 ratings
- Spotify
- 5.0 / 5
- 32 ratings
Podcast Authority Score: 79 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 93
- Social presence
- 0
- YouTube
- 76
- Engagement
- 85
Contact Backcountry Marketing
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Backcountry Marketing
Who hosts Backcountry Marketing?
Cole and Cole Heilborn host the show. Published by Port Side.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Backcountry Marketing take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
94 of 239 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of Backcountry Marketing?
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