Brands and Barbed Wire is a beef cattle podcast where Jim Johnson takes you behind the brands and looks through the barbed wire at the most iconic and historic beef cattle ranches in the world. We'll sit down and hear stories from prominent beef cattle operations and visit with the influential people who shaped the industry. So sit back, kick off your boots and prepare to be entertained and astounded as Jim introduces you to those captivating stories rarely, if ever been told.

Brands And Barbed Wire
Claim This Podcastby Jim Johnson
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Podcast Overview
Brands and Barbed Wire is a beef cattle podcast where Jim Johnson takes you behind the brands and looks through the barbed wire at the most iconic and historic beef cattle ranches in the world. We'll sit down and hear stories from prominent beef cattle operations and visit with the influential people who shaped the industry. So sit back, kick off your boots and prepare to be entertained and astounded as Jim introduces you to those captivating stories rarely, if ever been told.
Language
🇺🇲
Publishing Since
3/12/2022
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Recent Episodes

October 29, 2025
Future of Beef Episode 7: Innovation in Ag Tech with Ian Wheal
<p>Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series. On this episode we interview one of my cohosts and founder of Breedr Ian Wheal. We hope you enjoy getting to know more about Ian and Breedr and more information on the Future of Beef visit <a href="http://www.thefutureofbeef.com">www.thefutureofbeef.com</a>. </p><p>Thanks to our sponsors Allied Genetic Resources <a href="http://www.alliedgeneticresources.com">www.alliedgeneticresources.com</a>, The Grant Company at <a href="http://www.grantcompany.net">www.grantcompany.net</a>, B.R. Cutrer Ranch <a href="http://www.brcutrer.com">www.brcutrer.com</a>, Jorgensen Land and Cattle <a href="http://www.jorgensenfarms.com">www.jorgensenfarms.com</a></p>

October 15, 2025
The Future of Beef Episode 6: Redefining Yield Prices with Dale Woerner
<p>Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series with another of my favorites. This week we interview Dr. Dale Woerner one of the industry’s leading experts in meat science and redefining yield in the beef industry. I really think you’re going to enjoy this episode from the Future of Beef and more information on the Future of Beef visit <a href="http://www.thefutureofbeef.com">www.thefutureofbeef.com</a>. </p><p>Thanks to our sponsors Allied Genetic Resources <a href="http://www.alliedgeneticresources.com">www.alliedgeneticresources.com</a>, The Grant Company at <a href="http://www.grantcompany.net">www.grantcompany.net</a>, B.R. Cutrer Ranch <a href="http://www.brcutrer.com">www.brcutrer.com</a>, Jorgensen Land and Cattle <a href="http://www.jorgensenfarms.com">www.jorgensenfarms.com</a></p>

September 2, 2025
The Future of Beef Episode 5: Succession with Alan Hojer
<p>Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series with one of my favorites. We interview Alan Hojer with Keep Farmers Farming and exciting episode about succession planning. This is an episode you won’t want to miss. We hope you enjoy the show and more information on the Future of Beef visit <a href="http://www.thefutureofbeef.com">www.thefutureofbeef.com</a>. </p><p>Thanks to our sponsors Allied Genetic Resources <a href="http://www.alliedgeneticresources.com">www.alliedgeneticresources.com</a>, The Grant Company at <a href="http://www.grantcompany.net">www.grantcompany.net</a>, B.R. Cutrer Ranch <a href="http://www.brcutrer.com">www.brcutrer.com</a>, Jorgensen Land and Cattle <a href="http://www.jorgensenfarms.com">www.jorgensenfarms.com</a></p>
67 total episodes available
Recent guests on Brands And Barbed Wire
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Brett Spader
Guest
Katie Martin
Guest
Neil Mellers
Guest
Jared Wareham
Guest
Thomas Turner
Guest
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Frequently asked questions
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- What is Brands And Barbed Wire?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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