Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!
Build Your Salon with Phil Jackson
Claim This Podcastby Build Your Salon with Phil Jackson
5.0(6 reviews)
273 episodes
Updated Daily
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Podcast Overview
Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!
Language
🇺🇲
Publishing Since
5/1/2016
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Recent Episodes
June 1, 2026
I Spent £300 on a Billboard (Big Mistake)
<p>Are you unknowingly bleeding profit? Salon owners often only see the invoice price, missing the true cost of expenses. Phil Jackson reveals the simple maths.</p><p><br></p><p>In this episode, Phil Jackson reveals the simple maths that will change how you view every pound leaving your bank account, showing you how to plug those hidden profit leaks.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>THE TRUE COST OF EVERY EXPENSE</p><p>* Phil explains that the cost of an expense is not just the invoice amount, but what your business had to do to earn enough to pay for it.</p><p>* With a 10% profit margin, a £300 expense means your salon had to generate £3000 in revenue just to cover that one cost.</p><p>* This reframe exposes why many salon owners feel like they are working flat out but not seeing the profit.</p><p><br></p><p>PHIL'S £3000 BILLBOARD MISTAKE</p><p>* Phil recounts spending £300 a month on digital billboards, believing it was 'proper marketing'.</p><p>* Despite thousands of purported shoppers, trackable marketing (unique phone numbers) revealed zero new clients from these ads.</p><p>* His £300 monthly expense, at a 10% profit margin, was actually costing his business £3000 in lost revenue each month.</p><p><br></p><p>HOW TO STOP LEAKING MONEY</p><p>* Every expense, from software subscriptions to over-ordered products, requires 10 times its cost in revenue to be covered (at a 10% profit margin).</p><p>* If your profit margin is 5%, you need to multiply by 20!</p><p>* Phil's fix: review your bank statement, multiply key expenses by 10, and honestly ask if it was worth it. Cancel those that are not.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>📊 RESOURCES:</p><p>Get Paid Properly: getpaidproperly.com</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>💬 WORK WITH ME:</p><p>1:1 Coaching: https://buildyoursalon.com</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>🎧 LISTEN:</p><p>YouTube: https://www.youtube.com/@BuildYourSalon</p><p>Spotify: https://go.philjackson.me/Spotify</p><p>Apple Podcasts: https://apple.co/3MZp6jP</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>CHAPTERS:</p><p>0:00 - Introduction to the 10 Minute Money Fix</p><p>0:47 - Uncover the Real Cost of Expenses</p><p>1:36 - Calculate Your Profit Margin's Impact</p><p>2:08 - Learn From Phil's £3000 Marketing Mistake</p><p>3:30 - How Every Expense Costs You 10x</p><p>4:10 - Stop Working Hard for No Profit</p><p>4:48 - Adjusting the Multiplier for Lower Margins</p><p>5:20 - Your 10-Minute Action Plan to Cut Costs</p><p>6:25 - Get All Five Money Fixes for Your Salon</p><p><br></p><p>#SalonExpenses #SalonProfitability #SalonBusiness #SalonMoney #PhilJackson</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>Questions? phil@buildyoursalon.com</p>
May 29, 2026
Your Salon Suppliers Are Stealing From You
<p>Are you leaving money on the table with every salon appointment? Most salon owners are, and it's not because you're doing anything wrong – it's because nobody has shown you where to look. In an industry with too many salons chasing the same clients, waiting for a full column isn't enough; the real lever is how much you make from each client you see.</p><p><br></p><p>Phil Jackson, your Queen of Salons, reveals four practical ways AI can help you uncover the hidden revenue in every single one of your bookings.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>STOP LOSING MONEY TO LAST-MINUTE CANCELLATIONS</p><p>* Ditch desperate 'last minute availability' posts that devalue your brand.</p><p>* Implement an AI-powered waitlist system that automatically messages a curated list of clients when a slot opens.</p><p>* This feels like a 'VIP heads-up', not a 'fire sale', filling gaps without you making calls or discounting.</p><p>* Phil suggests a low-tech alternative using WhatsApp Business labels to message specific groups of contacts.</p><p><br></p><p>BOOST RETAIL SALES WITHOUT AWKWARD PITCHES</p><p>* Avoid the discomfort of pushing products at the end of an appointment, which often leads to clients walking out without vital aftercare.</p><p>* Utilise AI to send personalised follow-up notes *after* the appointment, recommending products used and providing direct purchase links.</p><p>* This lands when clients are thinking about their hair/skin, feels like genuine aftercare, and converts sales surprisingly well.</p><p><br></p><p>INCREASE AVERAGE SERVICE VALUE WITH PRE-PLANNED ADD-ONS</p><p>* Don't lose out on upsells because clients can't extend their appointment last-minute ("I have to pick the kids up" or "I only put an hour on the car").</p><p>* Use AI-powered booking systems or appointment reminders to present tailored add-on options *before* the client arrives.</p><p>* This allows clients to plan their schedule, genuinely enhancing their experience and boosting your revenue per booking.</p><p><br></p><p>PREVENT CLIENTS FROM DRIFTING AWAY WITH AI RETENTION</p><p>* Notice regulars slowly extending their appointments from 6 weeks to 7, 8, then 10, eventually disappearing? This is lost income you'll never recover.</p><p>* Build an AI retention system that tracks booking patterns.</p><p>* When a client goes past their usual window, the AI sends a warm, personal nudge ("We are thinking of you. It has been a while. I have a couple of slots next week...") to bring them back.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>📊 RESOURCES: AI By Your Side Program: philjackson.coach</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>🎧 LISTEN:</p><p>YouTube: https://www.youtube.com/@BuildYourSalon</p><p>Spotify: https://go.philjackson.me/Spotify</p><p>Apple Podcasts: https://apple.co/3MZp6jP</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>CHAPTERS:</p><p>0:00 - Introduction: Why Every Appointment Has Hidden Money</p><p>0:20 - The Uncomfortable Truth: Why Revenue Per Client Matters Most</p><p>1:00 - AI Waitlist: Fill Last-Minute Cancellations Without Discounts</p><p>2:50 - Effortless Retail Sales: Personalised AI Follow-Ups</p><p>4:00 - Boost Bookings: Upselling Add-Ons Before They Arrive</p><p>5:40 - Stop Client Drift: How AI Prevents Lost Regulars</p><p>7:10 - Unlock Your Salon's Hidden Revenue</p><p>7:30 - Learn More: Phil's AI By Your Side Program</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>#salonrevenue #salonprofitability #salonaips #salongrowth #salonbusiness</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>Questions? phil@buildyoursalon.com</p>
May 25, 2026
I Walked Away For 6 Months. My Salon Survived.
<p>What would happen to your salon business if you had to take six months off unexpectedly? Unpredictable income can plunge your business into crisis, leaving you stressed and without options.</p><p><br></p><p>In this episode, Phil Jackson shares his personal story of near financial ruin and how salon memberships saved his business by delivering essential stability and reliable income.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>📈 THE DESPERATION THAT BIRTHED A SOLUTION</p><p>* Phil's successful salon faced ruin when he took six months paternity leave after adopting his son in 2011.</p><p>* Without him, the business started losing money and team members, falling into a cycle of huge overdrafts.</p><p>* An urgent call from his accountant warned they had only three months before bankruptcy.</p><p>* Desperate for stability and predictability, Phil tore the business apart, eventually building the first salon membership.</p><p><br></p><p>📉 WHY MOST SALON MEMBERSHIPS FAIL</p><p>* **Too Complicated:** If you can't explain your membership in one sentence, it's too complicated for clients and team members to sell.</p><p>* **Wrong Pricing:** Discounting too heavily cannibalises profits, while making it too expensive removes customer value.</p><p>* **Launch-and-Leave:** Memberships need consistent promotion and a method to get them in front of the right clients, not just a one-off launch.</p><p>* **Wrong Target Customer:** They try to convert disloyal 'number one' clients or offer them to already profitable 'number ten' clients.</p><p><br></p><p>✅ BUILDING A SUCCESSFUL SALON MEMBERSHIP</p><p>* **Keep it Simple:** Focus on one or two memberships, tightly defined around a single service or group. Piling in more services makes it less attractive.</p><p>* **Right Perks, Not Discounts:** Offer genuine value through perks rather than deep discounts that eat into your profitability.</p><p>* **Strategic Launch:** Create excitement and give clients a reason to join today. The best memberships often have interested clients before they even officially launch.</p><p>* **Target 'Number 7s and 8s':** Focus on clients who are already loyal but could benefit from more frequent visits to maintain results or complete courses, turning good habits into great ones.</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>📊 RESOURCES:</p><p>1:1 Coaching: https://buildyoursalon.com</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>💬 WORK WITH ME:</p><p>1:1 Coaching: https://buildyoursalon.com</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>🎧 LISTEN:</p><p>YouTube: https://www.youtube.com/@BuildYourSalon</p><p>Spotify: https://go.philjackson.me/Spotify</p><p>Apple Podcasts: https://apple.co/3MZp6jP</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>CHAPTERS:</p><p>0:00 - How Predictable Income Saved My Salon</p><p>1:05 - Facing a Crisis: Six Months Off & Near Bankruptcy</p><p>2:55 - The Accountant's Dire Warning</p><p>4:05 - Finding Stability with Salon Memberships</p><p>5:00 - What Salon Memberships Actually Deliver</p><p>5:45 - The Top Reasons Salon Memberships Fail</p><p>6:45 - Why More Services Don't Mean More Sales</p><p>7:50 - Finding Your Ideal Membership Client</p><p>9:05 - The Power of Targeting 'Number 7s and 8s'</p><p>9:55 - Your Next Steps to Salon Membership Success</p><p><br></p><p>#salonmemberships #salonprofitability #salonbusiness #salonowner #predictableincome</p><p><br></p><p>━━━━━━━━━━━━━━━━━━━━</p><p>Questions? phil@buildyoursalon.com</p>
273 total episodes available
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