Hi 大家好 我是孫健慎，koodata酷訊搜索的創辦人。 歡迎來到一波未平一波又起的創業世界。在這裡，我會邀請許多創業者來說故事，聊聊他們的心路歷程及酸甜苦辣，帶著大家一起乘風破浪。
歡迎與我聯繫： 創業各種浪 FB | www.facebook.com/thewavesofentrepreneurship koodata 酷訊搜索 | www.koodata.com.tw email | jasonsun@koodata.com.tw
創業各種浪
Claim This Podcastby 孫健慎
5.0(3 reviews)
41 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇹🇼
Podcast Overview
Hi 大家好 我是孫健慎，koodata酷訊搜索的創辦人。 歡迎來到一波未平一波又起的創業世界。在這裡，我會邀請許多創業者來說故事，聊聊他們的心路歷程及酸甜苦辣，帶著大家一起乘風破浪。 歡迎與我聯繫： 創業各種浪 FB | www.facebook.com/thewavesofentrepreneurship koodata 酷訊搜索 | www.koodata.com.tw email | jasonsun@koodata.com.tw
Language
🇨🇳
Publishing Since
11/25/2023
1 verified contact email on file for 創業各種浪
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
November 12, 2025
EP 40. 不能打廣告只能做衛教，藥廠都怎麼做行銷？一窺「醫藥公關」的冷門賽道！ft. 亞典行銷創辦人 鄭淩穗
<p>醫療與藥品廠商每天都在「說話」，但不能隨便說。說錯了，不只違法，還可能讓信任崩盤。</p><p>這集邀請到亞典行銷顧問創辦人 鄭淩穗 Fiona，她是少數深耕「醫藥公關」的顧問，服務過藥品、生技、保健品、醫療器材等客戶十餘年，深知品牌如何在專業與大眾之間安全、有效地溝通。</p><p>Fiona分享創業初衷、服務思維，也聊聊為什麼有時候「不說話」也是一種戰略；還有那些客戶常見的錯誤認知，與她如何用專業與溫度陪伴品牌走過市場與輿論的浪潮。</p><p>📌 你會聽到：</p><ul><li><p>醫藥公關究竟在做什麼？</p></li><li><p>為什麼品牌不能「太直白」地表達療效？</p></li><li><p>保健品 vs 藥品：溝通策略怎麼拿捏？</p></li><li><p>創業者如何在市場冷門中找到價值與堅持？</p></li></ul><p>這是一集獻給所有專業服務者與利基市場創業者的誠實對談。</p><p>亞典行銷 <a href="https://www.edenfront.com.tw/" target="_blank" rel="noopener noreferer">https://www.edenfront.com.tw/</a></p><p>創業各種浪 FB <a href="https://www.facebook.com/thewavesofentrepreneurship" target="_blank" rel="noopener noreferer">https://www.facebook.com/thewavesofentrepreneurship</a></p>
October 2, 2025
EP 39. 最好的行銷不是猛追新客，而是讓老客人願意一次又一次回來！ft. BVG創辦人&綠界大數據總經理 徐有鍵
<p>大家常常以為：<br>「大數據就是水晶球，能預測一切！」🔮<br>「AI 一定可以馬上找到最完美的客戶！」🤖</p><p>結果呢？本集來賓Ken說：醒醒吧～這些都是行銷神話。</p><p>真正有效的方法，其實沒那麼深奧：<br>🧹 把數據裡的雜訊先清掉，才看得到重點<br>💰 與其每天追著降低廣告成本，不如讓每位顧客多買一點<br>🔄 與其拼命找新客，不如先讓舊客「想再回來」</p><p><br></p><p>更有趣的是，數據還爆出一個冷知識：<br>🤯 eSIM 用戶居然跟「愛看直播、愛斗內」的族群重疊超高！</p><p>這集沒有艱深公式，只有滿滿「啊！原來是這樣！」的頓悟。<br>想知道怎麼用數據把生意玩得更聰明？快來聽聽 Ken 的解法吧！</p><p><br></p><p>綠界大數據 | <a href="https://ecpaydata.com.tw/" target="_blank" rel="noopener noreferer">https://ecpaydata.com.tw/</a></p><p><br></p><p>創業各種浪 | https://www.facebook.com/thewavesofentrepreneurship</p>
August 19, 2025
EP 38. 連CEO也要演戲的時代，你該拿什麼面對粉絲？ft. 烏龜移動創辦人 許禾杰
<p>這集，我們把鏡頭對準一位「連續創業、拍片都在行」的老闆——烏龜移動創辦人Bobby許禾杰。在短影音風起雲湧勢不可擋的趨勢下，他怎麼用真實的人設玩出短影音成績，還把學生社群 Meteor 做成品牌與生意的引擎？</p><p><br></p><p>🎯 <strong>精彩亮點</strong></p><ul><li><p>為什麼「真實勝過包裝」：人設要能提供情緒、知識、娛樂三種價值，產品內容只佔 1–2 成。 </p></li><li><p>老闆都該做短影音？Bobby：100% 贊成；以 TikTok 而言，至今仍有較 IG / YouTube 友善的自然流量紅利。 </p></li><li><p>一支影片 57 萬觀看的啟示：自然流量的長尾，往往比你想的更划算。</p></li><li><p>Meteor 的經營心法：從「高中生論壇」擴展為 25 歲以下學生社群，匿名討論但須上傳學生證驗證，並以多平台經營＋近 70 位校園大使擴張影響力。 </p></li><li><p>面對酸民與演算法：挑戰性議題不用常做；專注回覆正常討論，維持帳號的「真人感」。 </p></li><li><p>創業現實面：從房屋增貸開始、現在創業更難，別衝動離職就想當老闆。 </p></li><li><p>其它亮點：實體小本本時間管理、團隊規模三五十人、外語能力是年輕人超級加分。</p><p> </p></li></ul><p>💡適合誰</p><p>準備經營個人 IP 的創業者／主管、做短影音或社群行銷的人、關心 Z 世代與學生市場的品牌。</p><p><br></p><p>IG：不敗天王Bobby | <a href="https://www.instagram.com/bobby.shiu?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==" target="_blank" rel="noopener noreferer">https://www.instagram.com/bobby.shiu?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==</a></p><p><br></p><p>烏龜移動 | <a href="https://www.turtlemobile.com.tw/" target="_blank" rel="noopener noreferer">https://www.turtlemobile.com.tw/</a></p><p><br></p><p>創業各種浪FB | <a href="https://www.facebook.com/thewavesofentrepreneurship" target="_blank" rel="noopener noreferer">https://www.facebook.com/thewavesofentrepreneurship</a></p>
41 total episodes available
Recent guests on 創業各種浪
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jason Yang Chia-shen
Guest
Similar Podcasts
Discover related shows you might enjoy
Gooaye 股癌
謝孟恭
思維槓桿
米克 x 麥可
曼報 Manny's Newsletter
Manny Li
航海王的富人學
美股航海王．傑克．史派羅
數位時代 Business Next
數位時代 Business Next
下一本讀什麼？
閱讀前哨站 瓦基
別人的工作最有趣
Fiona
塞掐 Side Chat
INSIDE
M觀點 | 科技X商業X投資
Miula - 科技巨頭解碼主筆
大人的Small Talk
大人學
吳淡如人生實用商學院
吳淡如
不是你想的領導力 ezManager
20年國際品牌顧問×領導心法/Dài老師
財報狗 - 掌握台股美股時事議題
財報狗 - 台灣最大基本面投資平台
只能喝酒的圖書館
Otherwise Library
今周大耳朵
今周刊Business Today
Deep-dive analytics for 創業各種浪
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is 創業各種浪?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.