Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
Ecommerce On Tap
Claim This Podcastby Aaron Alpeter
5.0(6 reviews)
137 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
64
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality84
Social0
YouTube76
Engagement32
Podcast Overview
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
Language
🇺🇲
Publishing Since
4/29/2020
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64
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality84
Social0
YouTube76
Engagement32
8
Excellent Areas
2
Good Performance
9
Growth Opportunities
excellent
Episode Length
44 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
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needs improvement
Publishing Consistency
Every 17 days
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Recent Episodes
June 23, 2026
Why Rothy's Built the Factory Before They Built the Shoe
<p>Rothy's is known for sustainable shoes made from recycled plastic bottles. But that's not actually what they built.</p><p>In this episode, Aaron and co-host Barb Almeida (Superbloom Insights) break down the real story behind Rothy's — a programmable knitting system that two outsiders spent four years and $2 million developing before they ever sold a single pair of shoes.</p><p>They cover why footwear is one of the most waste-intensive consumer categories, how Rothy's designed waste out of the manufacturing process before they designed the product, why Nike never sued them despite using similar technology, and what Alpargatas was actually buying when they put $475M into a 49.9% stake in 2021.</p><p>If you're building a physical product brand — or thinking about what makes a manufacturing-led business defensible — this one is worth your attention.</p><p>Topics covered:<br>Why footwear has more manufacturing waste than almost any other consumer category<br>How Rothy's programmable knitting system works<br>The four-year, $2M development period before launch<br>The 2012 DTC playbook — and why Rothy's did the opposite<br>Rothy's vs. Nike Flyknit: same technology, completely different objective<br>Goldman Sachs and Alpargatas: what they were actually buying<br>What founders can take from a brand that built the system before the product<br>The Shopify origin story (tidbits segment)<br>Tariff refund update: $20B paid out so far</p><p>Ecommerce on Tap goes deep on the operational and commercial story behind specific consumer brands and categories. Each season covers one industry. This season: footwear.</p>
June 9, 2026
How Birkenstock Built a $1.6 Billion Footwear Empire
<p>Birkenstock is one of the most recognizable footwear brands in the world.</p><p>But what most people don't realize is that the company spent over 200 years building the system that made its success possible.</p><p>In this episode of Ecommerce On Tap, Aaron Alpeter is joined by Niket Shah of Acceler8 Labs to explore the history, supply chain, biomechanics, manufacturing strategy, and growth story behind Birkenstock.</p><p>They discuss:</p><p>• How a German shoemaking family evolved into a global brand<br>• Why foot biomechanics became the foundation of the company<br>• The role cork plays in Birkenstock's product moat<br>• How Birkenstock entered the U.S. through wellness channels instead of traditional retail<br>• Why vertical integration still matters in footwear manufacturing<br>• The private equity and IPO decisions that transformed the business<br>• Lessons founders can apply to their own brands</p><p>Birkenstock's story isn't really about sandals.</p><p>It's about building a system that competitors struggle to replicate.</p><p>#EcommerceOnTap #Birkenstock #Footwear #Manufacturing #SupplyChain #BrandStrategy #Ecommerce</p>
May 26, 2026
How Hoka Built a Billion-Dollar Shoe Brand
<p>Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand?</p><p>This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps to becoming one of the fastest-growing footwear brands in the world.</p><p>We cover:</p><p>• Why Hoka ignored industry trends</p><p>• The biomechanics behind running shoes</p><p>• Manufacturing challenges most consumers never see</p><p>• Why founders sometimes need to leave incumbents</p><p>• How Deckers scaled Hoka into a powerhouse</p>
137 total episodes available
Recent guests on Ecommerce On Tap
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Mari Llewellyn
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Greg LaVacchia
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Dan Cregan
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Nathan
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[Guest Name]
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Rob Dube
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Aaron Terenzi
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Elliot Isaacs
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Christine Chang
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Sarah Lee
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Curology leaders
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Aaron
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Ecommerce On Tap?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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