Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

Fitt Insider
Claim This Podcastby Joe Vennare
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Podcast Overview
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
Language
🇺🇲
Publishing Since
10/2/2019
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Recent Episodes

August 3, 2026
350. Bobby Bitton, Co-Founder & CEO of O Positiv
<p dir="ltr">Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.</p> <p><strong> </strong></p> <p dir="ltr">Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.</p> <p><strong> </strong></p> <p dir="ltr">In this episode, we discuss building a category-defining women's health brand.</p> <p><strong> </strong></p> <p dir="ltr">We also cover:</p> <ul> <li dir="ltr" role="presentation">Why going deeper beats going wider</li> <li dir="ltr" role="presentation">Scaling from DTC to omnichannel retail</li> <li dir="ltr" role="presentation">Winning with TikTok Shop and creator-led marketing</li> </ul> <p><strong> </strong></p> <p dir="ltr">Subscribe to the podcast → <a href= "http://insider.fitt.co/podcast">insider.fitt.co/podcast</a> </p> <p dir="ltr">Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a> </p> <p dir="ltr">Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider</a> </p> <p><strong> </strong></p> <p dir="ltr">O Positiv's Website: <a href= "https://opositiv.com/">https://opositiv.com/</a> </p> <p dir="ltr">Instagram: <a href= "http://www.instagram.com/opositiv/">www.instagram.com/opositiv/</a> </p> <p dir="ltr">Tiktok: <a href= "http://www.tiktok.com/@opositiv">www.tiktok.com/@opositiv</a> </p> <p><strong> </strong></p> <p dir="ltr">-</p> <p><strong> </strong></p> <p dir="ltr">The Fitt Insider Podcast is brought to you by EGYM. Visit <a href="http://egym.com">EGYM.com</a> to learn more about its smart fitness ecosystem for fitness and health facilities.</p> <p><strong> </strong></p> <p dir="ltr">Fitt Talent: <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a> </p> <p dir="ltr">Consulting: <a href= "https://consulting.fitt.co/">https://consulting.fitt.co/</a> </p> <p dir="ltr">Investments: <a href= "https://capital.fitt.co/">https://capital.fitt.co/</a> </p> <p><strong> </strong></p> <p dir="ltr">Chapters:</p> <p dir="ltr">(00:00) Introduction</p> <p dir="ltr">(00:28) O Positiv overview</p> <p dir="ltr">(02:27) Co-founder dynamics</p> <p dir="ltr">(04:12) Getting their start</p> <p dir="ltr">(05:01) Flow product and PMS relief</p> <p dir="ltr">(05:50) Brand voice and approach</p> <p dir="ltr">(07:30) Split talent and domain expertise</p> <p dir="ltr">(08:20) Company scale and revenue</p> <p dir="ltr">(09:35) Category leadership</p> <p dir="ltr">(10:40) White space strategy</p> <p dir="ltr">(15:00) Product innovation pipeline</p> <p dir="ltr">(18:20) Retail expansion and partnerships</p> <p dir="ltr">(20:30) Profitability trajectory</p> <p dir="ltr">(21:35) Marketing evolution</p> <p dir="ltr">(23:00) DTC to omnichannel shift</p> <p dir="ltr">(25:15) Measuring incrementality</p> <p dir="ltr">(30:00) Deeper not wider strategy</p> <p dir="ltr">(31:45) Focus and team clarity</p> <p dir="ltr">(32:25) Where to find</p> <p dir="ltr">(33:49) Conclusion</p>

July 31, 2026
Function Raises $450M, Spotify Personalizes Fitness, FTC Sues Hims
<p dir="ltr">July 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p dir="ltr">Today's top stories:</p> <ul> <li>Function Health secures $450M non-dilutive financing from General Catalyst, using diagnostics as the entry point to build a continuous preventive health platform</li> <li>Spotify introduces Running Mode, an AI-powered experience creating personalized running playlists with coaching prompts as platforms compete on fitness engagement</li> <li>The FTC, joined by California and Utah, sues Hims & Hers over health data sharing and subscription practices, which the company denies and plans to fight</li> </ul> <p dir="ltr">More from Fitt:</p> <p dir="ltr">Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.</p> <p dir="ltr">Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a></p> <p dir="ltr">Work with our recruiting firm → <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a></p> <p dir="ltr">Follow us on Instagram → <a href= "https://www.instagram.com/fittinsider/">https://www.instagram.com/fittinsider/</a></p> <p dir="ltr">Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider</a></p> <p dir="ltr">Reach out → <a href= "mailto:insider@fitt.co">insider@fitt.co</a></p>

July 30, 2026
Prevention Pays, Gen Z Drinks, Doctronic Expands
<p dir="ltr">July 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p dir="ltr">Today's top stories:</p> <ul> <li dir="ltr" role="presentation">World Economic Forum report finds fall-proofing homes, more activity, and hearing aids could save $5.8T by 2040, reframing prevention as a business strategy</li> <li dir="ltr" role="presentation">IWSR research finds 74% of legal-age Gen Z drink alcohol, nearly matching adults, as younger consumers redefine engagement rather than abandon it</li> <li dir="ltr" role="presentation">Doctronic acquires pediatric telehealth company Summer Health, extending its AI care platform to families while gaining proprietary pediatric data</li> </ul> <p dir="ltr">Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit <a href= "https://aiir.agency">https://aiir.agency</a> to learn more.</p> <p dir="ltr">More from Fitt:</p> <p dir="ltr">Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.</p> <p dir="ltr">Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a> </p> <p dir="ltr">Work with our recruiting firm → <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a></p> <p dir="ltr">Follow us on Instagram → <a href= "https://www.instagram.com/fittinsider/">https://www.instagram.com/fittinsider/</a></p> <p dir="ltr">Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider</a> </p> <p dir="ltr">Reach out → <a href= "mailto:insider@fitt.co">insider@fitt.co</a> </p>
469 total episodes available with 141 transcripts
Recent guests on Fitt Insider
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jenny Duan
Guest
Marco Suvilaakso
Guest
Stephen Ellsworth
Guest
Matteo Franceschetti
Guest
Evan Quinn
Guest
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Frequently asked questions
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- What is Fitt Insider?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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