Podcast thumbnail for In & Around Podcasting

In & Around Podcasting

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by Captivate

5.0(1 reviews)
45 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
60

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality66
Social0
YouTube76
Engagement60

Podcast Overview

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable. Download the intro lyrics and more at https://www.inandaroundpodcasting.com. bumper-verify-707a124f This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Language

🇺🇲

Publishing Since

3/4/2024

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60

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality66
Social0
YouTube76
Engagement60
7
Excellent Areas
4
Good Performance
8
Growth Opportunities
excellent
Episode Length
49 minutes
Performing excellently!
good
Publishing Consistency
Every 13 days

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needs improvement
Show Notes Quality
2.0/5

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Recent Episodes

Episode thumbnail for Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts

July 21, 2026

Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts

<p>Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.</p><p>They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural <strong>Heroes of Indie Podcasting Hall of Fame</strong> before diving into two major industry reports: <strong>The Podcast Atlas</strong> from Sounds Profitable and the <strong>Westwood One/Cumulus Media/Signal Hill Spring 2026 Report</strong>.</p><p>Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue.</p><p>The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances.</p><h2>Links to Interesting Things from This Episode</h2><h3>People &amp; Organizations</h3><ul><li><a href="https://mercurypodcasts.com/heroes/" rel="noopener noreferrer" target="_blank">Celebrating the Heroes of Indie Podcasting: 2026 Inductees</a></li><li><a href="https://podnews.net/press-release/heroes-of-indie-podcasting" rel="noopener noreferrer" target="_blank">Mark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary Inductee</a></li></ul><br/><h3>Podcasts, Apps &amp; Platforms</h3><ul><li><a href="https://captivate.fm/captivate-marketplace-for-podcasters" rel="noopener noreferrer" target="_blank">Captivate Marketplace</a></li><li><a href="https://help.captivate.fm/en/article/amie-dynamic-ad-insertion-faqs-optzy9/" rel="noopener noreferrer" target="_blank">AMIE Campaign Management</a></li><li><a href="https://overcast.fm/" rel="noopener noreferrer" target="_blank">Overcast</a></li><li><a href="https://cleanfeed.net/" rel="noopener noreferrer" target="_blank">Cleanfeed</a></li></ul><br/><h3>Reports, Articles &amp; Resources</h3><ul><li><a href="https://soundsprofitable.com/research/the-podcast-atlas/" rel="noopener noreferrer" target="_blank">The Podcast Atlas: A Map of the Creator Ecosystem - Sounds Profitable</a></li><li><a href="https://www.westwoodone.com/blog/2026/07/13/advertiser-perceptions-podcast-advertising-discussion-and-spending-intention-hit-a-twelve-year-high-among-agencies-and-marketers/" rel="noopener noreferrer" target="_blank">Advertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood One</a></li><li><a href="https://www.linkedin.com/pulse/open-letter-meta-jim-louderback-gos3c/" rel="noopener noreferrer" target="_blank">AN OPEN LETTER TO META | LinkedIn</a></li></ul><br/><h3>Podcasts &amp; Episodes Mentioned</h3><ul><li><a href="https://podcasts.apple.com/us/podcast/what-even-is-a-podcast-anymore/id1765605600?i=1000774833436" rel="noopener noreferrer" target="_blank">What Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts</a></li><li><a href="https://podcasts.apple.com/us/podcast/541-why-most-podcasts-dont-grow-audience-growth-with/id1728781644?i=1000773922742" rel="noopener noreferrer" target="_blank">541. Why Most Podcasts Don’t G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple Podcasts</a></li><li><a href="https://podcasts.apple.com/us/podcast/can-human-creators-still-win-in-an-ai-flooded-media/id392545649?i=1000774385401" rel="noopener noreferrer" target="_blank">Can Human Creators Still Win i… - New Media Show (Audio) - Apple Podcasts</a></li><li><a href="https://www.youtube.com/watch?v=As0niWhrrnU" rel="noopener noreferrer" target="_blank">Podnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube</a></li><li><a href="https://podcasts.apple.com/us/podcast/7-podcast-experts-share-their-best-advice/id1659120340?i=1000776235048" rel="noopener noreferrer" target="_blank">7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple Podcasts</a></li><li><a href="https://toolongdidntlisten.beehiiv.com/" rel="noopener noreferrer" target="_blank">Home | Too Long Didn't Listen</a></li><li><a href="https://www.youtube.com/live/h80RF8yMU8g" rel="noopener noreferrer" target="_blank">Live Q&amp;A: Inside Captivate's New Monetization Suite - YouTube</a></li><li><a href="https://www.youtube.com/live/oCOhBeMztW0" rel="noopener noreferrer" target="_blank">How to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTube</a></li><li><a href="https://www.youtube.com/live/DgOVonoKJ_o" rel="noopener noreferrer" target="_blank">Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube</a></li></ul><br/><p>In &amp; Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.</p><p>If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at <a href="https://www.inandaroundpodcasting.com/support" rel="noopener noreferrer" target="_blank">https://www.inandaroundpodcasting.com/support</a>, too!</p><p>If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.</p><p>Please tell your friends that the show is available on <a href="https://inandaroundpodcasting.com/spotify" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://inandaroundpodcasting.com/apple" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, and <a href="https://inandaroundpodcasting.com/youtube" rel="noopener noreferrer" target="_blank">YouTube</a>, plus wherever else they may listen to their podcasts.</p><p>If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via <a href="https://inandaroundpodcasting.com/promo" rel="noopener noreferrer" target="_blank">this quick contact form</a>, please.</p><p>The podcast is also available at <a href="https://www.inandaroundpodcasting.com" rel="noopener noreferrer" target="_blank">In &amp; Around Podcasting</a>.</p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy

Episode thumbnail for Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast

July 7, 2026

Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast

Elsie Escobar and Christabel Nsiah-Buadi discuss using campaign thinking and dynamic audio to evolve podcast content and deepen listener engagement in this interview.

Episode thumbnail for Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts

June 23, 2026

Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts

Rob Walch interviews Dave Hamilton, Luke Slota, and Marques Pfaff about realistic podcast advertising metrics, the role of video, and common creator mistakes.

45 total episodes available with 42 transcripts

Recent guests on In & Around Podcasting

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Christabel Nsiah-Buadi

Guest

Dave Hamilton

Guest

Luke Slota

Guest

Marques Pfaff

Guest

Andreea Coscai

Guest

Gordon Firemark

Guest

James Cridland

Guest

Frank Racioppi

Guest

Claire Waite Brown

Guest

Chris Krimitsos

Guest

John McDermott

Guest

Rob Greenlee

Guest

Deep-dive analytics for In & Around Podcasting

Frequently asked questions

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What is In & Around Podcasting?

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.

Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".

In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.

The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.

Download the intro lyrics and more at https://www.inandaroundpodcasting.com. bumper-verify-707a124f

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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