by 經理人月刊
<p>【經理人Podcast】由總編輯齊立文、經理人月刊編輯團隊，每周為你解答職場難題、說管理趨勢、訪職場專家，提供下一個世代工作者更多新鮮觀點及職涯提點。有想聽的主題或合作提案，歡迎來信：[email protected] <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p>
Language
🇨🇳
Publishing Since
10/19/2021
Email Addresses
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April 29, 2025
<p>作為保健飲品市場的後進者，芳茲生技並非第一個滴雞精品牌，但他們抓住了市場空缺，精準抓住「孕產婦」族群，一舉在競爭激烈的養生品領域打出一片天，更善於透過網紅或代言人，為品牌注入「暖心信任」形象。然而，代言人因公關危機引發爭議，作為品牌的芳茲為何決定承擔百萬撤換成本，決然終止合作？ <br /> <br />本集由《經理人月刊》資深主編邵蓓宣，專訪芳茲生技創辦人林明璇。 <br /> <br />🎧重點搶先聽： <br />1. 身為滴雞精後進者，林明璇如何找到差異化優勢、從公司內部嗅到商機？ <br />2. 代言人陷入風波、撤換更是幾百萬跑不掉，他們如何在 48 小時內做出「砍掉重練」的艱難抉擇？ <br />3. 為何從線上經營到線下？「試喝＋當日取貨」成顛覆大眾對滴雞精印象的關鍵！</p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
April 27, 2025
<p>「有效的管理要在溫柔與堅定之間取得平衡，既有同理心又能果斷決策。」談到經營管理，曾擔任旅遊新創 KKday 營銷長、Yahoo！奇摩業務經理與跨國零售集團 Timberland 台灣區品牌總經理的黃昭瑛這樣說。19 歲出社會、學歷非頂尖、沒有人脈開始的她，一路從基層業務、祕書做起，最終晉升到帶領上千人、營收破數十億元的高層職位。如今成為專欄作家、走進人生下半場，她更專注分享一路走來的觀察與體悟。她說，不要以為主管都看得出你的潛力，你得自己站出來、推一把，才能讓自己被看見。 <br /> <br />本集由《經理人月刊》總編輯齊立文，專訪《柔韌管理學》作者黃昭瑛（Yuki）。 <br /> <br />🎧重點搶先聽： <br />1. 主動承接「沒人想做」的高風險任務，反而最能快速累積主管信任與戰功，打開升遷之路！ <br />2. 為何不是完成 To Do List 就好，有時還得「停下來觀察小花小草」？ <br />3. 面對跨世代團隊，什麼時候要堅定發號施令、什麼時候要給予空間與包容？ <br /> <br /></p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
April 23, 2025
<p>本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題，採訪編輯李岱君、副總編輯張玉琦提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。 <br /> <br />🎧重點搶先聽： <br />1. 管理者需要升級的系統 4 面向：角色、時間、優先順序、能量。 <br />2. 團隊激勵效果提升 27%、創造力提升 2 倍！為何幽默感是未來領導者關鍵競爭力？ <br />3. 每季度定期觀察 3 種非典型人才：會挑戰決策的人、跨部門合作意願強的人、常常「先做再請示」的人。</p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
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