Keep Optimising

Keep Optimising

Hosted by Chloe · Chloe Thomas

4.9from 37 ratings

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67Podcast AuthorityScore out of 100 · How it is scored
325
Episodes
135
Transcribed
37
Ratings
Daily
Cadence
2020
First episode

About Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT. - Current Mini-Series = Google Ads - Next Mini-Series = AI Search - Last Mini-Series = CRO Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Publisher
Chloe Thomas
Category
business · education
Language
en
Explicit
No
First episode
7 Jul 2020
Latest episode
7 Oct 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

135 of 325 episodes have a transcript.

  1. 7 Oct 2026TRANSCRIPT

    Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation

  2. 30 Sept 2026TRANSCRIPT

    Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing

  3. 23 Sept 2026TRANSCRIPT

    Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads

Inside a recent episode

Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation

Published 7 Oct 2026 · Transcript excerpt

[…] Well, the conversational searches have become huge. So we're seeing a lot more long tail conversational search it's almost like if you remember maybe even just three years ago before chat gbt was was a thing like if you're looking for a hotel in Spain you'd literally dive in hotel in Spain trial to your results you might do the first five or six results whereas now I think I was telling you before the interview I was in Spain last week but I'm saying I need a hotel in Spain that's good for a nine-month-old baby that has a restaurant within walking distance that will hold a buggy but didn't my searches have become a lot more conversational and long And I guess what that means for us is the way in which we set up our content and set up our ads needs to, you know, collect the interest of a much broader range of questions than what it did in the past. […]

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Who has been a guest on Keep Optimising

Names identified in recent episode analyses. Showing up to five guests.

  • Ger Hayden
  • Hannah Zora Strong
  • Jyll Saskin Gales
  • Elena Kostova
  • Jordy Scholing

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
19 ratings
Spotify
4.8 / 5
18 ratings

Podcast Authority Score: 67 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
98
Social presence
0
YouTube
0
Engagement
90

Contact Keep Optimising

Guest appearances
Books guests

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Questions about Keep Optimising

Who hosts Keep Optimising?

Chloe host the show. Published by Chloe Thomas.

How often do new episodes come out?

The show publishes daily, based on its RSS feed.

Does Keep Optimising take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

135 of 325 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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