Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Let's Talk Dog Business

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by Jo & Vicky

5.0(19 reviews)

129 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality79

Social0

YouTube82

Engagement96

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Podcast Overview

Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started.

Language

🇺🇲

Publishing Since

1/31/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality79

Social0

YouTube82

Engagement96

Learn more

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excellent

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Every 7 days

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90 episodes over 1.6 years

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Recent Episodes

June 9, 2026

From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle

Treat visibility as relationship-building, not just posting. Local vets, rescues and pet businesses, plus simple authority videos that reframe common problems, often move the needle faster than another generic reel. Put basic systems in place so every enquiry gets a fast reply, undecided leads are followed up automatically, and review requests go out without you having to remember a single sticky note. The faster you reply the more likely you will be booked. BEST MOMENTS “If it's not resonating with the audience… that nice (website) design isn't going to go very far.” “We're not actually in the business of dogs; we're in the business of people.” “I've landed on this website, I'm in the right place, I'm hearing words that relate to me, and I'm already feeling a weight lifting off my shoulders.” “I definitely don't think a new dog trainer needs to go spend $10,000 or even $1,000 on a website … just a simple web page to start.” “I think it's a massive risk relying on the safe route of not putting yourself out there.” ABOUT THE GUEST https://digiwoof.com Socials - @digiwoof SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

June 2, 2026

Get Back On Track By Getting Radically Honest About Why You are Running Your Dog Business

Most dog trainers didn’t become self‑employed because they craved spreadsheets, tax returns, and late‑night admin. They started because they loved dogs, loved learning, and wanted to do something that wasn´t soul sucking. Fast forward a few years and many are burnt out, under‑earning, and stuck in limbo – half in, half out – between a “proper job” that is pure drudgery and a dog business they don’t fully trust to support them. In this episode, we strip back the glossy story and talk honestly about why you’re in business, how you got here (accidentally or intentionally), and why that is important. We discuss how to keep going when things get hard. You’ll hear our real stories of turning down safe promotions, taking redundancy, leaving big salaries, and redefining purpose after grief and major life events. Including, the ripple effect those decisions had on family, money, self-belief, and our entrepreneurial lives. KEY TAKEAWAYS How your business started shapes your mindset and expectations of what you can achieve. Many trainers stay in “safe” jobs they hate because they don’t fully trust the business model or themselves to make it work financially. Tough life events often act as forced turning points that push you to finally say, “there is no good time – I’m doing it anyway. There’s a difference between the motivation to start and the motivation to continue and work your way through the drudgery. If you’re constantly moaning about enquiries, clients, or cash, you eventually have to stop the moaning and change how you run your business. What do you want your life to look like? – that is your first question, answer that question and change things to make it happen. BEST MOMENTS “What's the blocker here? Why are lots of people struggling to get those brilliant results?” “I love that transformation; I love people getting brilliant results.” “All the stuff that we're moaning about, all the things that we find difficult. What are we doing about it?” “What is your motivation when it's hard, what's keeping you going? Where do you want to go with it? Where do you want your life to be?” EPISODE RESOURCES The Judgy Carrott episode - https://podcasts.apple.com/gb/podcast/how-to-stop-unintentionally-telling-prospective-clients/id1727170978?i=1000768641524 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

May 26, 2026

Stop Worrying About Your Competitors – Use What They Are Doing to Boost Your Business Growth

Most dog trainers are losing hours of headspace to what we call “comparatinitis” – the constant urge to measure your business against everyone else’s. A new trainer appears in your area, someone launches real-life puppy classes, or their social media looks slicker than yours, and your brain goes straight to: “They’re going to take all my clients,” “I should be doing that,” or “I’m not good enough.” Before you know it, you’re doom-scrolling their website instead of building your own business. In this episode we unpack where that fear really comes from, covering money, ego, industry culture, and nervous-system level panic. Then show you how to flip comparison into fuel. You’ll hear how to get more specific about what you actually want to be known for, design a business model that doesn’t need 50 clients a month, and stop trying to copy trainers whose strengths and goals are completely different to yours. KEY TAKEAWAYS Constantly comparing yourself to your competitors keeps you second‑guessing your prices, offers, and skills. It leads to you building your business around fear instead of intention. Get really specific about the dogs, people, and problems you want to be known for solving. That stops you from treating every other trainer as a direct threat. Build a business model that doesn’t rely on packed classes and fifty clients a month. A handful of well‑priced, long‑term programmes is all you need. There really is plenty of clients out there for everyone. 41% of UK households have at least one dog. Put boundaries on your stalky‑stalk time - use that energy to take one concrete action to boost your own business e.g. follow up on a lead. Use what other trainers are doing as proof that there’s demand, rather than seeing everything as evidence that you’re failing or are “too late to the party.” BEST MOMENTS “Let's flip that (new competition) into something that drives us forward, that makes us better – Ask, how can I see this as a possibility?” “The more specific you get, the more likely you are going to get that owner that you really want, as a client.” “You shouldn't try to be somebody else, and you can't just copy what somebody else is doing …you can do whatever the f**k you want to do.” “I had a model where if I was making 3 sales a month at £2k I was like, there was six grand coming in for me. I was quite happy with that. I didn't need to go and get 50 people.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

129 total episodes available

Recent guests on Let's Talk Dog Business

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Dr Katrin Jahn

Guest

Kane Baron

Guest

Kate Hendry

Guest

Shelina Duke

Guest

Jo Scaled

Guest

Caroline Griffith

Guest

Charlie Day

Guest

See every guest on Let's Talk Dog Business

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Deep-dive analytics for Let's Talk Dog Business

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Let's Talk Dog Business?: Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients.

Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’).

Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7.

If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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