The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Marketecture: Get Smart. Fast.
Claim This Podcastby Ari Paparo
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Podcast Overview
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Publishing Since
4/21/2022
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Recent Episodes

June 12, 2026
Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies
Ari Paparo interviews Scott Ensign, Chief Strategy Officer at Butler/Till, exploring innovation in independent agencies, agentic AI, and the future of pharmaceutical advertising.

June 8, 2026
Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council
Host Ari Paparo interviews Damian Garbaccio and Doug Campbell on achieving marketing accountability through verified purchase data and AI-driven optimization.

June 5, 2026
Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology
Host Ari Paparo interviews Alex Chatfield of Endorseable on how influencers leverage data technology to own and activate their fan bases.
423 total episodes available with 227 transcripts
Recent guests on Marketecture: Get Smart. Fast.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Scott Ensign
Guest
Damian Garbaccio
Guest
Doug Campbell
Guest
Alex Chatfield
Guest
Keith Petri
Guest
Tejas Manohar
Guest
James Wilhite
Guest
Alan Wolk
Guest
Auren Hoffman
Guest
Harry Tong
Guest
Georgie Haig
Guest
Tony Marlow
Guest
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Frequently asked questions
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- What is Marketecture: Get Smart. Fast.?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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