The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Marketecture: Get Smart. Fast.
Claim This Podcastby Ari Paparo
4.8(36 reviews)
438 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
84
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality98
Social0
YouTube93
Engagement82
Podcast Overview
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Language
🇺🇲
Publishing Since
4/21/2022
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84
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality98
Social0
YouTube93
Engagement82
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excellent
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Every 3 days
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Recent Episodes
July 31, 2026
Episode 184: Ben Edelman Will Send You to Affiliate Jail
Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the FIA affiliate controversy, the evolution of ad fraud, AppLovin's install practices, and what marketers should know about trust and attribution. They also cover Meta and Microsoft earnings, Google's Buyer Direct, creator marketing trends, FreeWheel's latest CTV update, and more. Takeaways: - Ben Edelman explains how affiliate fraud has evolved and why it remains a major issue. - A deep dive into the FIA browser extension controversy and affiliate attribution. - Lessons from the Blinkx adware scandal and AppLovin's forced install investigation. - Ari and Eric discuss Meta and Microsoft earnings, Google's Buyer Direct, and the future of creator marketing. - The latest updates from FreeWheel, Amazon, X, and the broader ad tech industry. Chapters: 00:00 Introduction 01:12 Podcast updates and industry news preview 02:19 Meet Ben Edelman 03:20 The Blinkx adware investigation 10:04 How Ben investigates ad fraud 13:28 The FIA affiliate controversy explained 19:02 Can affiliate marketing be trusted? 23:50 AppLovin's install practices 27:37 Where to follow Ben Edelman 27:51 Meta and Microsoft earnings 33:37 Amazon becomes the largest Fortune 500 company 36:06 Google's Buyer Direct and antitrust concerns 40:14 The rise of micro and nano creators 42:44 AI-generated content in programmatic advertising 43:59 FreeWheel's new CTV reporting capabilities 45:08 X and the WFA legal settlement 46:25 Final thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
July 24, 2026
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Ari Paparo and Eric Franchi interview Olivia Kory, Chief Marketing Strategy Officer at Haus, about attribution versus incrementality and the effectiveness of AppLovin ads.
July 17, 2026
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
AppsFlyer President Brian Quinn discusses the company's billion-dollar investment from Google and Meta with hosts Ari Paparo and Eric Franchi, revealing insights into independent measurement and the future of AI advertising.
438 total episodes available with 245 transcripts
Recent guests on Marketecture: Get Smart. Fast.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Olivia Kory
Guest
Brian Quinn
Guest
Abhay Singhal
Guest
Alex Kantrowitz
Guest
Grant Gudgel
Guest
Todd Parsons
Guest
Jennifer Quigley-Jones
Guest
René Raiss
Guest
Michael Komasinski
Guest
Michael Burke
Guest
Arthur Querou
Guest
Andy Schonfeld
Guest
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Frequently asked questions
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- What is Marketecture: Get Smart. Fast.?
- How often does this podcast release new episodes?
This podcast updates daily.
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Yes, this podcast regularly features guests.
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