by Dr. Kate Dee
Medspa Mayhem exposes the good, the bad and the ugly sectrets of the medical aesthetics industry. Join insider Dr. Kate Dee and find out what questions to ask and how to figure out who is cutting corners in the wild west of the medspa world.
Language
🇺🇲
Publishing Since
2/6/2024
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1 available
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April 30, 2025
<p dir="ltr">In this episode of MedSpa Mayhem, host Dr. Kate Dee interviews Amanda Lemmage, owner of Skingevity Med Spa. They discuss their preferences for different FDA-approved neurotoxins like Dysport and Botox, detailing the pros and cons of each. They then delve into their favorite laser and RF microneedling treatments, highlighting the superior technologies from Korea and the importance of avoiding high-risk treatments like CO2 lasers. Lastly, they touch upon the confusing and inconsistent legal landscape governing med spas, emphasizing the necessity of medical directors and ethical practices. Dr. Dee also introduces a new initiative, the Medspa Board, aimed at certifying reputable med spas to protect consumers.</p> <p><strong><br /> <br /></strong></p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a></p> <p dir="ltr">Find out about the <a href= "https://medspaboard.com/">Medspa Board</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Meet <a href= "https://www.meetamandalemmage.com/">Amanda Lemmage</a> </strong></p> <p dir="ltr">Amanda on <a href= "https://www.instagram.com/alemmage/">Instagram</a> and <a href= "https://www.linkedin.com/in/amanda-lemmage-4a388683">LinkedIn</a></p> <p dir="ltr"><a href="https://www.skingevityspa.com/">Skingevity Med Spa</a> in Spring Park, IL</p> <p dir="ltr">Check out Amanda’s podcast: the <a href= "https://thepodcastcollaborative.com/view/podcast_discovery_database/entry/16093/"> All-In Wellness Show</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Neurotoxins like Botox and Dysport have different properties and are not the same</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Patient education is crucial in aesthetic treatments.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Ablative lasers carry higher risks and are generally avoided.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">RF microneedling is a safe and effective treatment option.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Honesty and transparency with patients build trust.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The med spa industry is evolving with new technologies and regulations. People want to be educated and not pressured into treatments.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Regulations vary significantly by state in the aesthetics industry.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Medical directors must be actively involved in practices.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">There is a movement towards stronger medical directorship in med spas.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Patients should be aware of the qualifications of their providers.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Medspa Board aims to certify compliant med spas.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Consumers need to know what questions to ask when choosing a med spa.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:06 Meet Amanda Lemon: Licensed Esthetician and Business Coach</p> <p dir="ltr">01:52 Diving into Neurotoxins: Botox, Dysport, and More</p> <p dir="ltr">04:21 The Pros and Cons of Different Neurotoxins</p> <p dir="ltr">11:31 Challenges with Sales Reps and Marketing Tactics</p> <p dir="ltr">15:08 Laser Treatments: RF Microneedling and More</p> <p dir="ltr">25:43 The Importance of Risk Management in Spas</p> <p dir="ltr">25:57 Educating Patients on Safety</p> <p dir="ltr">26:21 Honesty and Integrity in Patient Care</p> <p dir="ltr">27:12 Avoiding High-Pressure Sales Tactics</p> <p dir="ltr">27:59 Age Considerations for Treatments</p> <p dir="ltr">28:39 Maintaining Skin Health Over Time</p> <p dir="ltr">30:20 Industry Regulations and Legal Changes</p> <p dir="ltr">31:31 The Role of Medical Directors</p> <p dir="ltr">33:27 Ethical Concerns in Medical Spas</p> <p dir="ltr">43:06 The Med Spa Board Certification</p> <p dir="ltr">48:46 Advice for New Patients and Practitioners</p> <p dir="ltr">50:39 Conclusion and Contact Information</p> <p> </p>
April 16, 2025
<p>In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.<strong><br /></strong></p> <p> </p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Reach Out to Middle Way Marketing</strong></p> <p dir="ltr">Conner O’Rourke - CEO</p> <p dir="ltr">Brett Chikowski - COO</p> <p dir="ltr">Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit <a href="http://www.middlewaymarketing.com/">www.middlewaymarketing.com</a>.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Foundational marketing is crucial for long-term success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">High-quality personalized content is essential for attracting clients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Reputation management and reviews are vital for attracting new patients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Avoid marketing agencies that lease websites to clients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Word of mouth remains the most effective marketing strategy.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">SEO is essential for being discoverable online.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Educating clients about marketing is vital for transparency.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Understanding the marketing process helps set realistic expectations.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Legitimate med spas prioritize patient education over sales.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:11 Meet the Middle Way Marketing Founders</p> <p dir="ltr">01:59 Marketing Tactics for Med Spas</p> <p dir="ltr">02:39 The Origin Story of Middle Way Marketing</p> <p dir="ltr">06:15 Foundational Marketing Strategies</p> <p dir="ltr">09:18 Challenges with Lead Generation</p> <p dir="ltr">09:57 The Importance of Conversion</p> <p dir="ltr">16:33 The Role of Price Transparency</p> <p dir="ltr">20:24 Crazy Marketing Tactics</p> <p dir="ltr">24:53 The Importance of Personalized Content</p> <p dir="ltr">26:31 Effective Review Strategies</p> <p dir="ltr">27:23 SEO and Keywords in Reviews</p> <p dir="ltr">28:52 Prompting Patients for Reviews</p> <p dir="ltr">30:00 The Role of Front Desk in Reputation Management</p> <p dir="ltr">31:03 Personalized Review Requests</p> <p dir="ltr">33:40 Importance of Word of Mouth and SEO</p> <p dir="ltr">35:03 Challenges with Digital Communication</p> <p dir="ltr">37:19 The Future of AI in Customer Interaction</p> <p dir="ltr">41:12 Advice for Med Spa Owners and Consumers</p> <p dir="ltr">50:06 Concluding Thoughts and Final Tips</p> <p> </p>
April 2, 2025
<p>In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the intricacies of weight loss using GLP-1 agonists with naturopathic doctor Ashley Millhiser. They delve into the importance of complete body optimization, the benefits and pitfalls of GLP-1 drugs, and strategies for sustainable weight loss. Key topics include the significance of monitoring fat loss over weight loss, individualized patient care, and supplemental treatments such as strength training and advanced muscle-building devices like Emsculpt Neo. Both experts emphasize the necessity of working with knowledgeable providers to avoid the common mistakes in using these medications and ensure long-term success.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr"><a href="https://www.medspaboard.com/" target="_blank" rel="noopener">Medspa Board Website</a></p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a><strong><br /></strong></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Meet</strong> <a href= "https://realresultsmedical.com/meet-dr-ashley">Ashley Milhizer, ND</a> and on <a href= "https://www.instagram.com/dr_milhizer/?hl=en">instagram</a></p> <p dir="ltr">Visit Real Results medical, locations in Tempe and Scottsdale AZ: <a href= "https://realresultsmedical.com/">website</a>, and on <a href= "https://www.instagram.com/real_results_medical/">instagram</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Weight loss is a journey that requires ongoing management.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Individualized approaches to medication are crucial for success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Diet should focus on whole foods and adequate protein intake.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Exercise should include strength training to preserve muscle mass.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Utilizing technology can enhance muscle building and recovery.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Common pitfalls include moving too quickly with medication adjustments.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Sustainable weight loss requires patience and lifestyle changes.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Monitoring muscle mass is essential to prevent wasting during weight loss.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Professional guidance is important for long-term success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Weight loss medications can lead to significant health improvements.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:20 Meet Dr. Kate Dee and Ashley Millhiser</p> <p dir="ltr">01:58 The Weight Loss Journey with GLP-1 Agonists</p> <p dir="ltr">04:16 Long-Term Weight Management Strategies</p> <p dir="ltr">11:55 The Role of Diet and Nutrition</p> <p dir="ltr">15:35 Exercise Recommendations for Weight Loss</p> <p dir="ltr">21:18 Using Technology to Aid Weight Loss</p> <p dir="ltr">24:34 Common Pitfalls and How to Avoid Them</p> <p dir="ltr">32:36 Final Thoughts and Advice</p> <p dir="ltr">34:00 Conclusion and Contact Information</p> <p> </p>
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