The voice of the MENA startup ecosystem. A MENA focused podcast featuring in-depth conversations with startups, entrepreneurs and VCs.

Moghamra مغامرة
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The voice of the MENA startup ecosystem. A MENA focused podcast featuring in-depth conversations with startups, entrepreneurs and VCs.
Language
🇸🇦
Publishing Since
6/20/2023
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Recent Episodes

December 31, 2025
من مجرد فكرة لملايين المستخدمين
<p>In this episode, we sit down with Ahmad Atef, Founder & CEO of Kenzz, one of Egypt’s fastest-growing social commerce startups reimagining how everyday products are discovered, reviewed, and bought online.Founded to solve a simple but painful problem, trust in online shopping, Kenzz blends content, community, and commerce, enabling users to discover products through authentic reviews, short-form video, and real recommendations, while giving brands a performance-driven alternative to traditional e-commerce platforms.Ahmed walks us through the early days of building Kenzz, the false starts, the hard pivots, and the realities of scaling a consumer tech company in Egypt. We discuss product-market fit, unit economics, creator-led commerce, fundraising, and what it really takes to build trust at scale in a market where logistics, payments, and consumer behavior are still evolving.في هذه الحلقة نستضيف أحمد عاطف، المؤسس والرئيس التنفيذي لشركة Kenzz — واحدة من أسرع شركات الـSocial Commerce نموًا في مصر، والتي تعيد تعريف تجربة التسوق الإلكتروني من خلال المحتوى، التوصيات، والمجتمع.تأسست Kenzz لحل مشكلة أساسية في التجارة الإلكترونية: الثقة. من خلال دمج الفيديوهات القصيرة، مراجعات المستخدمين، وتجارب حقيقية، تُمكّن Kenzz المستهلك من اكتشاف المنتجات بشكل أصدق، وتمنح العلامات التجارية بديلاً فعالًا ومبنيًا على الأداء عن منصات التجارة التقليدية.يشاركنا أحمد رحلة بناء Kenzz من البداية، الأخطاء المبكرة، التحولات الصعبة، وتحديات بناء شركة تكنولوجية موجهة للمستهلك في السوق المصري. نتحدث عن الـProduct-Market Fit، الاقتصاديات، صعود الـCreator-Led Commerce، جمع التمويل، وكيف تُبنى الثقة على نطاق واسع في سوق مليء بالتعقيدات.Our Sponsors:Nawy: https://www.nawy.comAmenli: https://www.amenli.comListen on your favorite platformhttps://bio.site/moghamraContact RefaiLinkedIn: linkedin.com/in/refai</p>

November 8, 2025
أكبر جولة تمويل لشركة ذكاء اصطناعي في المنطقة
<p>In this episode, we sit down with Abdullah Asiri, Founder & CEO of Lucidya, a customer experience platform used by leading brands across the region to understand customer feedback and respond effectively across digital channels.</p><p><br></p><p>Lucidya was founded in 2016 out of a clear gap in the market: companies were investing heavily in marketing and service, yet still lacked visibility into what customers were actually experiencing. Today, Lucidya is used by banks, airlines, telecom operators, and government institutions across MENA. </p><p><br></p><p>In 2023, the company raised a $30M Series B, which became the largest AI-related funding round in the region at the time.Abdullah shares his journey across early failures, pivots, and the long process of earning trust in enterprise sales. We discuss timing, focus, building teams, and what it takes to scale a product into a company that lasts.</p><p><br></p><p>في هذه الحلقة، بنقعد مع عبدالله عسيري، المؤسس والرئيس التنفيذي لـ Lucidya، المنصة التي تساعد الشركات تفهم عملاءها وتتفاعل معهم بشكل أفضل عبر السوشيال ميديا، مراكز الاتصال والقنوات الرقمية.</p><p><br></p><p>لوسيديا بدأت سنة 2016 من ملاحظة واضحة: الشركات كانت بتصرف على التسويق وخدمة العملاء، لكن ما كان عندها صورة حقيقية عن تجربة العميل الفعلية. اليوم المنصة مستخدمة من بنوك، شركات طيران، اتصالات، وجهات حكومية في المنطقة.</p><p><br></p><p> وفي 2023، جمعت الشركة جولة Series B بقيمة 30 مليون دولار وكانت من أكبر الجولات المرتبطة بتقنيات التحليل والتجربة في المنطقة.عبدالله بيشارك الدروس التي تعلّمها في الطريق — كيف تُبنى الثقة مع عملاء كبار، كيف نحافظ على التركيز، وكيف ننمّي شركة بشكل واعي ومستدام مش مجرد سريع.</p><p><br></p><p>Sponsors</p><p>Nawy: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS1tbEdPWkp5SWpUMlZwVHFfR3RxSXJBOEp2QXxBQ3Jtc0tsMXA3a0tqZ2xyNkxYM2dkQlR0LURON0V5YnN1OTZBNzhEdGFRdWhXNzM3eldkLWktRnBKU1BkZ1RMX2x6TVZIXzN0b2dCOF9aNzNUV1lRWTRmY0pRdEpCMHItUUNzWWV5Qk9VUEVyUEdmUmk4WkhwRQ&q=https%3A%2F%2Fwww.nawy.com%2F&v=sNp1STeiYk4" target="_blank" rel="ugc noopener noreferrer">https://www.nawy.com</a></p><p>Amenli: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazQwb3BwR1p5M3R4N285WUo3a1IwMkVwdmhqZ3xBQ3Jtc0tsVE1yYVVraXh4STBEcmZ1anBiS3pVR0VGTWloNWhYQlVjV2xFZmpRNkhoYVFHWlhtUmRrMDFiSXp4MnJJeW91X0xnSGFlYU9wdHlMN0ltSi1BRDhZQ0l2dDEzaVJ6NmRLTGtfX2M1T1R3RzlvZ3ZoTQ&q=https%3A%2F%2Fwww.amenli.com%2F&v=sNp1STeiYk4" target="_blank" rel="ugc noopener noreferrer">https://www.amenli.com</a></p><p>Listen: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa19wY1k3UkIxc25HdkNVR1BmSkp1QWhVNWx4UXxBQ3Jtc0tsQVpHa3RPQUVSQ0RIN1BFcXk5NktvSWlIcXNpTVlaSDdtQkNXMm95cWt4TkkxanQySlNYVzc3bEs1VS04RzVFNGxCX2VkNllKaFpDS2U1LWVCellyWWt4Nko3QWh2a3E4YnRBT3d1N05WRXZjSldpYw&q=https%3A%2F%2Fbio.site%2Fmoghamra&v=sNp1STeiYk4" target="_blank" rel="ugc noopener noreferrer">https://bio.site/moghamra</a></p><p>Contact Refai: linkedin.com/in/refaix</p>

November 1, 2025
#074 - عقلية رقم واحد في العالم
<p>In this episode, we sit down with Ali Farag, 4× World Champion, the longest-reigning World No.1 in modern squash, and widely regarded as one of the greatest squash players of all time. From engineering at Harvard to the top of the global rankings, Ali built a performance approach based on clarity, repetition, and mental preparation.</p><p><br></p><p>We talk about the mental models behind his consistency. How identity shapes execution. How decisions are prepared before pressure arrives. How to keep clarity when the pace rises. The same approach applies to business and leadership, where consistency matters as much as intensity.</p><p>We then delve into the philosophy that shaped him, and the role of Mike Way in building the thinking, language, and structure that defined Ali’s career. What made Ali, Ali.في هذه الحلقة، بنقعد مع علي فرج، بطل العالم أربع مرات، وأطول لاعب حافظ على المركز الأول في العصر الحديث، والمُعتبر كواحد من أعظم لاعبي الإسكواش في التاريخ. من هندسة هارفارد لقمة التصنيف العالمي، علي بنى أسلوب أداء قائم على الوضوح، والتكرار، والتحضير الذهني.بنتكلم عن النماذج الذهنية وراء الثبات. إزاي الهوية بتحدد التنفيذ. إزاي القرارات بتتجهّز قبل الضغط. وإزاي تحافظ على وضوحك لما الإيقاع يعلى. نفس الفكر بينطبق على البزنس والقيادة اللي فيها الثبات مهم زي الشدة.وبنغوص في الفلسفة اللي شكّلته ودور مايك وي في بناء اللغة وطريقة التفكير والنظام اللي كوّنوا شخصية علي. إيه اللي خلّى علي يبقى علي.</p><p>Our Sponsors:Nawy: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE5YdXBuZ0F3dzFPenQ2RV9zTDdRZ3BpUTV5Z3xBQ3Jtc0trT0dnUl8taVZCaFdNU0dvVThmNkZoeWpzdjB4VndFcnk5RWdmbWhhUnFUZnZhdnhrRVpvWDRHY05udlg5RGs1Vk4xeUpfTFEwcmFPbVU2QjR0dGZvYy10TVk1aHJBQWlFNE5oQ21PZlJrLXNwZjdNdw&q=https%3A%2F%2Fwww.nawy.com%2F&v=516DLfMMIdw" target="_blank" rel="nofollow">https://www.nawy.com</a>Amenli: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjJWdlJhMHZSeDFwbzNCcWc3cTZXQ192dURjUXxBQ3Jtc0trdEhCb3ZLZ3dEUUdOMURWcVF6ZC03N3ZFR09SRVFzZXR3Mm00MDdrYS1UQWRTdUFMQTlvMWNya2o4VjlRajZyZ3pEMzV5VUJiZTJIZS1Pb2VOYjc5MGRQcHNJbnR2ekE4R3J6ZkV3ZHVyQV9EVGhjdw&q=https%3A%2F%2Fwww.amenli.com%2F&v=516DLfMMIdw" target="_blank" rel="nofollow">https://www.amenli.com</a>Listen on your favorite platform<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWx2WFBIdnQtS0I1NE9RWkhoSkVVVDdaaV9kd3xBQ3Jtc0trcjJMZzhVNzZNSl9PXzExSGRMSFZabjdCOUJ5QkZ1U1Y2dzhxc3NSSl9iLVliVEpUQnUwVG5CMmhiUWQ2WEgzcEdMQ3Q0NUphcGd5aVl5MGVhREFkQm9jd3J1am9mMUtBYnRhVnV6cXltRkNYSUR3NA&q=https%3A%2F%2Fbio.site%2Fmoghamra&v=516DLfMMIdw" target="_blank" rel="nofollow">https://bio.site/moghamra</a>Contact RefaiLinkedIn: linkedin.com/in/refaix</p>
76 total episodes available with 31 transcripts
Recent guests on Moghamra مغامرة
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Khaled Kteily
Guest
Mahmoud Arram
Guest
Kareem Amin
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Mohamed Hefzy
Guest
Muhammad Gawish
Guest
Kamal Soueni
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Yara Yassin
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Mahmoud Abdel-Maksoud
Guest
Amr Kawashti
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Maher Loubeih
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