Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">一档侧重于食品快消行业，专注经营管理、品牌营销、生活探讨等相关内容的访谈类播客，欢迎一起探讨关于商业中的有趣内容。<br />ps.联系方式+dongnan187 添加听友群<br /><br />【主播简介】<br />东南，营销咨询从业者，擅长市场与渠道端等落地打法，曾与乌江榨菜集团，统一集团，厨邦酱油，露露股份等快消企业均有合作<br /><br />订阅+评论是对我最大的支持，谢谢<br /><br /></p>
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🇨🇳
Publishing Since
1/30/2023
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Recent Episodes
December 24, 2025
自有品牌是零售行业发展的终点吗？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>当永辉宣布未来五年打造500支自有品牌商品、沃尔玛完成“沃集鲜”品牌升级，奥乐齐以90%以上的自有品牌占比领跑市场时，一个行业疑问愈发清晰：自有品牌究竟是零售企业突破发展瓶颈的终极答案，还是产业升级进程中的阶段性选择？今天我们来聊聊这个话题。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>【主播简介】东南，快消零售领域打工人，佛系不知名捣蛋写手</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期节目中，你可以听到：</span></p></blockquote><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>1、零售商为何现在都在做自有品牌？自有品牌有哪些优势？消费者对自有品牌有何看法和体验？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2、自有品牌的定义是什么？自有品牌的发展阶段有哪些？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>3、现在很多大商超都在打造自有品牌，是否意味着传统强势品牌会被逐渐淘汰？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>4、全球自有品牌的市场发展呈现何种特征？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>5、哪些品类目前比较适合做自有品牌？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>6、自有品牌发展的三重边界约束</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>7、自有品牌在发展过程中可能面临哪些挑战？</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果你想获得行业一手信息，与更多行业人交流，欢迎保存下方二维码添加粉丝群</span></p></blockquote><img data-key="0" src="https://image.xyzcdn.net/Fm4Vxx0rEYXNaHIrXyHhIado9a-2.jpg"><span><br></span><br>
December 9, 2025
啤酒原来分类这么多？一篇适合小白的啤酒装杯指南
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>下班喝点儿？我猜百分之九十的人不懂啤酒原来有这么多种，以BJCP（啤酒品酒师国际认定组织）制定的《世界啤酒分类指南》为准，世界上的啤酒至少可分为120多种，现如今，朋友聚餐不再是大绿棒子，雪花燕京之类的，而是越来越多的是精酿，比如皮尔森、艾尔、世涛等。包括各个餐厅，也开始提供中高端啤酒，那么，啤酒的分类有哪些？每种风格有哪些特性？今天，我们聊聊啤酒</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>00:00</span></a><span> 啤酒分类这么多？</span> </p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>04:31</span></a><span> 啤酒酿造过程是什么？艾尔、拉格有何区别</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>09:43</span></a><span> 艾尔啤酒与拉格啤酒的风味相比</span> </p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>14:45</span></a><span> 精酿啤酒与工业啤酒的区别</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>18:04</span></a><span> 精酿啤酒的五大风格解析</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>21:17</span></a><span> 什么是IPA、什么是小麦白</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>23:53</span></a><span> 什么是波特、世涛</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>26:21</span></a><span> 修道院啤酒的起源</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果你想获得行业一手信息，与更多行业人交流，欢迎保存下方二维码添加粉丝群</span></p></blockquote><img data-key="0" src="https://image.xyzcdn.net/Fm4Vxx0rEYXNaHIrXyHhIado9a-2.jpg"><br>
August 31, 2025
无糖茶 500 亿风口之下，冰茶却越卖越猛，谁在打脸“控糖”？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>走在超市里，你有没有发现一个有意思的现象？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>一边是货架上 “无糖”“零卡” 的标签铺天盖地，连妈妈辈都开始对着配料表算碳水；</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>另一边，冰柜里的康师傅冰红茶、今麦郎冰爽茶还是堆得满满当当，甚至有人一次囤上好几瓶 。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>“一边喝东方树叶，一边把元气森林冰茶成箱往家搬”是2025年夏天最撕裂的饮料消费图景：无糖茶赛道已经跑出500亿规模，便利店却为康师傅冰红茶、元气森林冰茶开出更大的堆头；社交媒体上“控糖”“戒糖”是政治正确，但冰茶900 ml 的大桶装被戏称“屌丝饮料”后依旧断货。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>高喊健康的年轻人，为什么还是放不下那瓶含糖茶？明明大家都在喊 “控糖养生”，为什么含糖的冰茶还能卖得这么好？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>【主播简介】东南，专注食品快消领域的营销咨询公司，平时会大量接触食品快消行业的企业、经销商、媒体，所以视角有所不同，这也是播客平台内唯一专注于一个行业的垂直领域内商业播客，感谢大家收听</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期，我们从以下几个角度来聊聊：</span></p></blockquote><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>1:47</span></a> <span>先搞懂：现在的含糖冰茶，都长啥样？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>10:00</span></a> <span>谁在买冰茶？三类人，把含糖冰茶喝成了 “刚需”</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>15:46</span></a> <span>一瓶冰茶的糖，到底有多 “超标”？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><span>19:40</span></a><span>含糖茶会被无糖茶彻底替代吗？——三条底层逻辑</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>现在大家都在追 “无糖风”，好像喝含糖饮料就是 “不健康”“不自律”。但其实，消费这件事，从来没有 “绝对正确”。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>就像有人喜欢坐高铁的快，也有人偏爱绿皮火车的慢；有人喝无糖茶是为了养生，也有人喝含糖冰茶是为了补能量、找快乐。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>消费市场本来就是 “轮回” 的，以前流行甜口，后来吹起无糖风，现在含糖冰茶又悄悄回到大家视野，本质上是因为有人需要它。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>无糖茶与有糖茶也并不是零和博弈，而是同一批消费者在不同场景下的AB面：白天是无糖茶的自律，夜晚是冰茶的自愈。冰茶的忠实用户，恰是那些被主流健康叙事忽略的“沉默大多数”——他们或许不懂赤藓糖醇与甜菊糖苷的区别，却懂得在40℃的高温里，一瓶含糖冰茶带来的即刻快乐，是任何代糖都无法替代的烟火气。</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果你想获得行业一手信息，与更多行业人交流，欢迎保存下方二维码添加粉丝群</span></p></blockquote><img data-key="0" src="http://imagev2.xmcdn.com/storages/7d2d-audiofreehighqps/77/DF/GKwRIasMia9TAAFbgQQE_by2.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-origin="http://fdfs.xmcdn.com/storages/7d2d-audiofreehighqps/77/DF/GKwRIasMia9TAAFbgQQE_by2.jpg" data-preview-width="140" data-large="http://imagev2.xmcdn.com/storages/7d2d-audiofreehighqps/77/DF/GKwRIasMia9TAAFbgQQE_by2.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-large-height="421" data-preview="http://imagev2.xmcdn.com/storages/7d2d-audiofreehighqps/77/DF/GKwRIasMia9TAAFbgQQE_by2.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_small" data-large-width="750" data-preview-height="78"><br>
42 total episodes available
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Frequently asked questions
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- What is 品牌快消说?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">一档侧重于食品快消行业，专注经营管理、品牌营销、生活探讨等相关内容的访谈类播客，欢迎一起探讨关于商业中的有趣内容。<br />ps.联系方式+dongnan187 添加听友群<br /><br />【主播简介】<br />东南，营销咨询从业者，擅长市场与渠道端等落地打法，曾与乌江榨菜集团，统一集团，厨邦酱油，露露股份等快消企业均有合作<br /><br />订阅+评论是对我最大的支持，谢谢<br /><br /></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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