This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
Podcast Advertising Playbook
Claim This Podcastby Heather Osgood
5.0(1 reviews)
229 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality90
Social91
YouTube76
Engagement85
Podcast Overview
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
Language
🇺🇲
Publishing Since
7/16/2019
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86
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality90
Social91
YouTube76
Engagement85
8
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3
Good Performance
8
Growth Opportunities
excellent
Episode Length
40 minutes
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Every 11 days
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Recent Episodes
July 22, 2026
What Global Advertisers Know About Podcasting That the U.S. Is Missing
Podcast advertising is growing around the world, but not every market is evolving in the same way.In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Adel Saadi, Founder & Managing Director of Next Broadcast Media, to explore how brands and agencies are approaching podcast advertising across international markets.Together, they discuss the biggest shifts shaping the industry, the balance between host-read and programmatic advertising, the role AI is beginning to play, and the metrics that matter most to today's advertisers. Adel also shares the misconceptions he still hears from marketers, where agencies continue to add value in an increasingly automated landscape, and one prediction about the future of podcast advertising that may surprise even industry insiders.Whether you're a brand, agency, or creator, this conversation offers a broader perspective on where podcast advertising is headed—and what you can learn from markets beyond the U.S. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 8, 2026
The SEO & Content Marketing Gap Killing Your Podcast Growth
Heather Osgood interviews Andrea De'Marsi, Founder and CEO of PodSEO, about bridging the SEO and content marketing gap to unlock podcast growth and discoverability.
June 24, 2026
Podcasting’s Next Growth Engine: How Local and Regional Advertisers Are Entering the Space
Heather Osgood interviews Scott Porretti, President of Katz Digital, about how programmatic advertising empowers local and regional advertisers to enter the podcasting space, unlocking new growth opportunities.
229 total episodes available with 81 transcripts
Recent guests on Podcast Advertising Playbook
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Andrea De'Marsi
Guest
Scott Porretti
Guest
Jeanine Wright
Guest
Jennifer Han
Guest
Pete Jimison
Guest
Sean Howard
Guest
Jonas Woost
Guest
Brian Conlan
Guest
Bryan Barletta
Guest
Marty Avallone
Guest
Nick Gryniewicz
Guest
Jason Fishman
Guest
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Podcast Advertising Playbook?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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