Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.
Look for new episodes every Monday morning.
Podiatry Marketing
Claim This Podcastby Tyson E. Franklin and Jim McDannald, DPM
5.0(7 reviews)
233 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
79
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality100
Social0
YouTube72
Engagement76
Podcast Overview
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
Language
🇺🇲
Publishing Since
1/10/2022
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79
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality100
Social0
YouTube72
Engagement76
11
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7
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excellent
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Every 7 days
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Recent Episodes
June 15, 2026
The Marketing Plan That Pays Off Your $50K Equipment
<p>📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → <a href="https://podiatry.marketing/report">https://podiatry.marketing/report</a></p><br><p>In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin outline a five-part marketing plan to turn a $50K equipment purchase (such as a laser or shockwave) into a predictable investment by asking not “Can I afford it?” but “What plan pays it off in 12 months or faster?” They advise running the math backward to set monthly patient targets, then mining your existing patient database 30–60 days before the device arrives with multi-touch outreach and staff scripting. </p><p>They recommend building landing pages and ads around the condition and patient frustrations rather than the device name, activating local referral sources (PCPs, physios, athletic trainers, and even other podiatrists) with repeated outreach, and tracking cost per consult, consult-to-treatment conversion, and months to payback. They also note the need to budget for ongoing maintenance and replacement costs.</p><p>✉️ Contact: <a href="mailto:jim@podiatrygrowth.com">jim@podiatrygrowth.com</a></p>
June 8, 2026
External Versus Internal Marketing (And how to Use them Properly)
<p>📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → <a href="https://podiatry.marketing/report">https://podiatry.marketing/report</a></p><br><p>In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists often confuse external and internal marketing, reducing the value of their spend. They argue external marketing should lead with patient problems (like heel pain) to grab attention within seconds, while internal marketing should educate patients on available solutions (such as shockwave or laser therapy) once they’re in the clinic, building trust and improving treatment acceptance. </p><p>Tyson shares a real example where advertising shockwave therapy caused a drop in results compared to problem-focused heel pain ads, and they note treatment pages and blogs still belong on the website for those researching modalities. Practical takeaways include reviewing homepage and ads for problem-first language, training staff to explain options, and using in-clinic materials and newsletters to highlight treatments.</p><p>✉️ Contact: <a href="mailto:jim@podiatrygrowth.com">jim@podiatrygrowth.com</a></p>
June 1, 2026
DIY or Hire It Out For Your Clinic Marketing
<p>📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → <a href="https://podiatry.marketing/report">https://podiatry.marketing/report</a></p><br><p>In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average value per patient visit, current monthly revenue, and schedule capacity to determine an appropriate marketing budget (often a small percentage of gross revenue, higher in growth phases) and to evaluate ROI in terms of patients needed to break even. </p><p>They advise being honest about skills and interests, DIYing low-risk tasks like posts and reviews while avoiding high-risk technical work such as advanced SEO, ad strategy, website migrations, schema, and Google Business Profile recovery. If outsourcing, they recommend choosing providers who understand podiatry and avoiding generic “we do everything” offers. Success should be measured by new patients and cost per new patient, not vanity metrics.</p><p>✉️ Contact: <a href="mailto:jim@podiatrygrowth.com">jim@podiatrygrowth.com</a></p>
233 total episodes available
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- What is Podiatry Marketing?
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This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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