企业故事汇｜战略、组织与领导力
Claim This Podcastby 北京读天下
Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">吴何团队出品。<br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">《基业长青》作者吉姆·科林斯讽刺管理成功学时说，他们的发现是，每家成功的企业都拥有一栋大楼。由此可见，拥有大楼是企业成功的原因。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">如何避免重复“发现大楼”的错误？除了掌握个体的经验事实，还需要追踪基于证据的研究。将故事、研究与管理理论联系起来，还原管理决策的真实情境与选项。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273" data-preview="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="51" /><br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="1" src="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937" data-preview="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="174" /><br /></p><span><br /></span>
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Publishing Since
6/10/2018
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Recent Episodes
July 9, 2026
【直播回听】抓特务：信息缺乏时的个人和组织决策(一)
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>每周新书听友群微信号：yinmingshu002。</span>音频文字发布在公众号“北京读天下”。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>我们使用的案例是冷战时期著名的中情局唐尼间谍案，涉及两名在中国从事间谍和颠覆活动的中情局间谍杰克·唐尼和里查德·费克图。这个案件案情并不复杂，然而处理期限长达</span><span>20</span><span>多年，期间中美高层都有深度卷入。最终，在中美恢复关系的背景下，案件得到解决。</span><span>80</span><span>年代，里根和副总统布什还曾就此做过后续工作。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2006</span><span>年，中情局历史学家撰写了关于唐尼间谍案的研究论文。</span><span>2008</span><span>年，中情局相关档案解密。</span><span>2010</span><span>年，中情局拍摄了宣传唐尼案件的纪录片《极度忠诚》，唐尼和费克图以真人出镜。2014</span><span>年，杰克·唐尼去世，留下一本私人回忆录。根据唐尼生前意愿，哥伦比亚大学出版公司获得授权，</span><span>2022</span><span>年出版了基于这本回忆录的半学术作品《遗失在冷战中》，由曾任副助理国务卿的柯庆生执笔。同年，康奈尔大学出版社出版了鲁乐汉的独立研究作品《间谍与颠覆：唐尼在中国的秘密活动》。</span><span>2024</span><span>年，西蒙舒·斯特出版公司出版《谎言的囚徒：唐尼的冷战经历》，作者是调查记者巴里</span><span>·</span><span>沃思</span><span>(Barry Werth</span><span>，代表作《</span><span>10</span><span>亿美元分子》</span><span>)</span><span>。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>这些图书的素材相当丰富，引用了大量专访和官方文献，特别是中美外交文件和中情局文件。除此之外，还有一些比较特殊的信息来源，比如美国中国法研究开创者孔杰荣在回忆录中用相当篇幅介绍了两名间谍释放的经过。可以说，有关唐尼案的材料非常多，只不过以前没有合适的社会条件。在短短两年时间有三本书专门探讨这一历史事件，显然和地缘政治变化有关。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="0" src="http://imagev2.xmcdn.com/storages/808f-audiofreehighqps/B6/18/GAqhRAAOJP6tAAFDOASzxDlC.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/808f-audiofreehighqps/B6/18/GAqhRAAOJP6tAAFDOASzxDlC.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/808f-audiofreehighqps/B6/18/GAqhRAAOJP6tAAFDOASzxDlC.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273.6842105263158" data-preview="http://imagev2.xmcdn.com/storages/808f-audiofreehighqps/B6/18/GAqhRAAOJP6tAAFDOASzxDlC.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="51.08771929824562"><br></span></p>
July 2, 2026
【直播回听】Maven计划：从边缘项目到军队主流(七)
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>每周新书听友群微信号：yinmingshu002。</span>音频文字发布在公众号“北京读天下”。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>从美军内部的情况来看，</span><span>Maven</span><span>计划的成功有很大的偶然性。据记者调查，国防部人工智能应用项目多达数百个。计算机视觉识别技术是公开的，其他项目也可以自行开发。丘克的领导力首先体现在内部创业中的产品市场匹配，在一群关注武器和火力的军官中，他第一个提出，情报工作才是人工智能服务最能发挥价值的匹配市场。人工智能以用户友好的方式帮助指挥官从混乱的信息中找出支持能够直接决策的关键信息，并且能够以前所未有的速度和规模提供这一服务。在技术开发模式上，他摒弃了依赖主承包商的传统作业，直接从创业企业采购技术。在项目管理上，他让组织结构和活动方式支持硅谷创业企业的工作环境。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2026</span><span>年</span><span>5</span><span>月，丘克在《财富》上发表文章总结人工智能应用的经验。他说</span><span>Maven</span><span>计划开始时国防部内部的怀疑是有道理的，过去的软件项目往往超时，超预算，而且质量不佳。</span><span>Maven</span><span>计划有所不同不是因为</span><span>AI</span><span>技术，而是因为它所实施的组织变革。</span><span>Maven</span><span>计划的领导者致力于打破国防部原来的工作流程，将战场表现作为唯一的评价指标。根据</span><span>2026</span><span>年斯坦福</span><span>AI</span><span>指数，美国企业在</span><span>AI</span><span>应用方面排名全球第</span><span>24</span><span>名。这和美国在算法上的依靠优势极不相称，然而所有企业在业绩报告中都没有提到这一事实。丘克说，美国</span><span>AI</span><span>应用的落后不是因为技术落后，也不是因为投资不足，而是因为缺乏组织能力。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><img data-key="0" src="http://imagev2.xmcdn.com/storages/636b-audiofreehighqps/A8/E6/GKwRIDoOG623AAFDOASwUUoD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/636b-audiofreehighqps/A8/E6/GKwRIDoOG623AAFDOASwUUoD.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/636b-audiofreehighqps/A8/E6/GKwRIDoOG623AAFDOASwUUoD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273.6842105263158" data-preview="http://imagev2.xmcdn.com/storages/636b-audiofreehighqps/A8/E6/GKwRIDoOG623AAFDOASwUUoD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="51.08771929824562"></p>
June 25, 2026
【直播回听】Maven计划：第18空降军龙特遣队(六)
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>每周新书听友群微信号：yinmingshu002。</span>音频文字发布在公众号“北京读天下”。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>关于</span><span>Cukor</span><span>在国防部的遭遇出现了两个看法。一个是人际关系方面，破坏纪律，建立有害的组织文化。另一个是项目管理方式与传统冲突，破坏了国防部的采购原则。</span><span>2022</span><span>年</span><span>1</span><span>月，国防部调查总监办公室发布了调查报告。报告没有提到</span><span>举报信中列出任何一个事项，但也强调</span><span>Cukor</span><span>在领导跨部门算法作战团队（</span><span>AWCFT</span><span>）期间对项目合同管理、监督、成就指标方面未能做到完善。</span><span>Cukor</span><span>并不满意，新的项目没有可参考对象，自然无法在管理上做到毫无问题。在他的管理下，行政和人力费用只占项目的</span><span>7%</span><span>，而通常的水平为</span><span>20%~30%</span><span>，调查报告没有承认这方面的项目成就。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>军队最终没有做出降低军衔的惩罚，他是以上校的军阶退役的。在他离开军队前，调查总监找他谈话。他可以自由走出国防部，但调查并未结束。</span><span>2021</span><span>年</span><span>10</span><span>月最后一个周五，</span><span>Cukor</span><span>离开国防部。周一</span><span>Cukor</span><span>就到</span><span>JPMorgan</span><span>银行上班了，从此不再参与</span><span>Maven</span><span>项目。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>Cukor离开国防部不过<span>4</span>个月，俄乌战争爆发，Maven智能系统 即将大放光彩。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="0" src="http://imagev2.xmcdn.com/storages/b58c-audiofreehighqps/93/33/GKwRIMAOEp6UAAClGwStMH1Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b58c-audiofreehighqps/93/33/GKwRIMAOEp6UAAClGwStMH1Y.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b58c-audiofreehighqps/93/33/GKwRIMAOEp6UAAClGwStMH1Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273.6111111111111" data-preview="http://imagev2.xmcdn.com/storages/b58c-audiofreehighqps/93/33/GKwRIMAOEp6UAAClGwStMH1Y.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="51.074074074074076"><br></span></p>
403 total episodes available
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- What is 企业故事汇｜战略、组织与领导力?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">吴何团队出品。<br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">《基业长青》作者吉姆·科林斯讽刺管理成功学时说，他们的发现是，每家成功的企业都拥有一栋大楼。由此可见，拥有大楼是企业成功的原因。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">如何避免重复“发现大楼”的错误？除了掌握个体的经验事实，还需要追踪基于证据的研究。将故事、研究与管理理论联系起来，还原管理决策的真实情境与选项。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273" data-preview="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="51" /><br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="1" src="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937" data-preview="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="174" /><br /></p><span><br /></span> - How often does this podcast release new episodes?
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