by 北京读天下
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">吴何团队出品。<br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">《基业长青》作者吉姆·科林斯讽刺管理成功学时说，他们的发现是，每家成功的企业都拥有一栋大楼。由此可见，拥有大楼是企业成功的原因。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">如何避免重复“发现大楼”的错误？除了掌握个体的经验事实，还需要追踪基于证据的研究。将故事、研究与管理理论联系起来，还原管理决策的真实情境与选项。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273" data-preview="http://imagev2.xmcdn.com/storages/c7f6-audiofreehighqps/E6/C2/GKwRINsJvimyAAFDOAKzbWg0.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="51" /><br /></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="1" src="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937" data-preview="http://imagev2.xmcdn.com/storages/b166-audiofreehighqps/BD/B0/GMCoOR8JvimhAAX3awKzbV3C.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-preview-width="140" data-preview-height="174" /><br /></p><span><br /></span>
Language
🇨🇳
Publishing Since
6/10/2018
Email Addresses
1 available
Phone Numbers
0 available
April 24, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>音频文字发布在公众号“北京读天下”，《价值创造与商业模式》在公众号微店有优惠。</span></span>每周新书听友群微信号：yinmingshu002。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2008</span><span>年第一期节目的成功主要归功于口碑传播，和任何新产品一样，<span>Planet Money</span>希望在早期成功之后能够增加竞争壁垒。除了主持人和节目氛围，他们选择的一项竞争优势是基于新闻报道的动手题材。这一努力在<span>2013</span>年为他们带来了突破，节目播放出现了第二次高峰。这期节目的名称叫做<span>Planet MoneyMakes a T-Shirt</span>，是一个系列节目。节目的缘起是周边产品，很多节目会销售周边产品，比如<span> T</span>恤衫，<span>Planet Money</span>也不例外。这期节目是两位创始主持人策划的。提出设想的是<span>Adam Davidson</span>，他说我们做一件<span>T</span>恤衫，但不要像其他人那样找人定制一件，而是从头开始做一件，也就是说，要从棉花开始。我们不光要卖给听众节目<span>T</span>恤衫，还要把制作过程卖给他们。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><img data-key="0" src="http://imagev2.xmcdn.com/storages/0f63-audiofreehighqps/C6/1E/GKwRIJIL37QiAAFDOAOevRkf.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/0f63-audiofreehighqps/C6/1E/GKwRIJIL37QiAAFDOAOevRkf.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/0f63-audiofreehighqps/C6/1E/GKwRIJIL37QiAAFDOAOevRkf.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273.6842105263158" data-preview="http://imagev2.xmcdn.com/storages/0f63-audiofreehighqps/C6/1E/GKwRIJIL37QiAAFDOAOevRkf.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="51.08771929824562"><br></p>
April 17, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>音频文字发布在公众号“北京读天下”，《价值创造与商业模式》在公众号微店有优惠。</span></span>每周新书听友群微信号：yinmingshu002。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期讨论的案例是</span><span>PlanetMoney</span><span>，美国的一款经济类科普播客。在任何一个经济类播客的榜单上都可以看到它的名字。它的口号叫做，</span><span>Economy Explained</span><span>，对经济现象进行解释。它的风格是创意和娱乐性，用通俗的语言和故事的形式让非经济学专业人员理解经济概念，同时又保持必要的深度，让有经济学基础的听众不感到肤浅。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>PlanetMoney</span><span>听众的特点是比较喜欢思考，理解力比较强，对内容品质要求很高，只是因为专业领域不同而需要节目来帮助他们，<span>smart but not expert</span>。</span>传统上，财经新闻报道比较强调权威性。今天，至少会有很多听众不再容忍宣讲式的经济新闻分析。主持人要在态度上有一个根本性转变，敢于承认自己的局限。他们设计的方案<span>之一是让主持人在节目中展示自己学习的过程，去除神秘性和独断性。</span></span><span>Alex Blumberg</span><span>经常会问一些非常初级的问题，和听众建立联接和信任关系。主持人并不隐瞒自己的无知，我们也是刚刚知道。让听众觉得自己是在和主持人一起学习，创造出新的沟通形式。在过于的新闻分析中，大家都去找权威人士给答案，</span><span>Planet Money</span><span>向听众展示出寻找答案和批判反思的过程，重要的不是谁知道，而是共同学习。这种学习方式看上去效率低，但符合听众的需求，激励水平高。</span><span><span>Adam Davidson</span></span><span><span>的总结是，</span></span><span>没有权威，只有过程。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="0" src="http://imagev2.xmcdn.com/storages/f9bc-audiofreehighqps/69/D4/GAqh_aQL1m_NAAFDOAOZMliu.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/f9bc-audiofreehighqps/69/D4/GAqh_aQL1m_NAAFDOAOZMliu.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/f9bc-audiofreehighqps/69/D4/GAqh_aQL1m_NAAFDOAOZMliu.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="273.6842105263158" data-preview="http://imagev2.xmcdn.com/storages/f9bc-audiofreehighqps/69/D4/GAqh_aQL1m_NAAFDOAOZMliu.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="51.08771929824562"><br></span></p><span><br></span><span><br><br><br><br><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期讨论的案例是</span><span>PlanetMoney</span><span>，美国的一款经济类科普播客。在任何一个经济类播客的榜单上都可以看到它的名字。它的口号叫做，</span><span>Economy Explained</span><span>，对经济现象进行解释。它的风格是创意和娱乐性，用通俗的语言和故事的形式让非经济学专业人员理解经济概念，同时又保持必要的深度，让有经济学基础的听众不感到肤浅。</span></p><span><br></span>
April 10, 2025
今天不限内容，敞开聊天
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.
