Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Search Off the Record
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Podcast Overview
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
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Publishing Since
5/8/2020
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Recent Episodes

May 7, 2026
Vibe Coding - yay or nay? - Transcript

May 7, 2026
Vibe Coding - yay or nay?
<p>In this episode of Search Off the Record, Martin Splitt and John Mueller from Google's Search Relations team dive deep into the world of AI-assisted development. They explore the reality of "Vibe Coding", the process of building apps and websites using natural language instead of manual syntax. Whether you're a developer looking to offload tedious setup tasks or an SEO expert trying to understand how AI-generated sites impact search, this conversation is for you.</p> <p>In this episode, you'll learn:<br /> * What is Vibe Coding? Understanding the shift from writing syntax to "talking" to your IDE.<br /> * The Developer's Trap: Why you still need technical knowledge (like linters, deployment scripts, and GitHub Actions) to prevent AI from breaking your project.<br /> * SEO & AI Architecture: Why you can't just "add SEO" at the end—and how to guide AI to build with canonicals and sitemaps from day one.<br /> * Tooling Breakdown: Martin and John share their experiences with AI Studio, Gemini CLI, Firebase, and GitHub.<br /> * Testing with AI Agents: How to use AI to remote control browsers (like Chromium) for automated testing.</p> <p>Chapters<br /> 00:00 – Intro: What exactly is "Vibe Coding"?<br /> 01:32 – Martin's experiment with AI Studio and client-side JS.<br /> 03:30 – The "English as a Programming Language" allure.<br /> 06:00 – Why the AI makes assumptions (and why that's dangerous).<br /> 08:51 – "Sprinkling SEO" vs. Building for SEO from the start.<br /> 12:40 – Can AI test itself? Using browser agents for QA.<br /> 20:27 – The technical debt of AI: Refactoring and maintainability.<br /> 25:42 – Moving to the terminal: Gemini CLI & Cloud Code.<br /> 31:34 – Using AI to skip the setup work.</p> <p>Resources Mentioned:<br /> * Google AI Studio<br /> * Firebase Hosting<br /> * Gemini CLI / Cloud Code<br /> * GitHub Actions for CI/CD</p> <p>What's your experience with Vibe Coding? Let us know in the comments!</p> <p>Episode transcript → <a href= "https://goo.gle/sotr110-transcript">https://goo.gle/sotr110-transcript</a> </p> <p>Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt">https://goo.gle/sotr-yt</a></p> <p>Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral">https://goo.gle/SearchCentral</a> </p> <p>Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p> #SOTRpodcast #SEO #GoogleSearch</p> <p>Speakers: Martin Splitt, John Mueller</p>

May 1, 2026
How AI Is Changing Google Search and SEO - transcript
Host Danny Sullivan interviews Google's Head of Search, Prabhakar Raghavan, about AI's transformative impact on Google Search and SEO.
208 total episodes available with 41 transcripts
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