by Andrew Faris
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
Language
🇺🇲
Publishing Since
9/23/2022
Email Addresses
1 available
Phone Numbers
0 available
April 29, 2025
<p>MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting <a href="https://morestaffing.co/af" target="_blank" rel="noopener noreferer">https://morestaffing.co/af</a>. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting <a href="https://intelligems.io" target="_blank" rel="noopener noreferer">https://intelligems.io</a>.//Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him on X at <a href="https://x.com/natelagos" target="_blank" rel="noopener noreferer">https://x.com/natelagos</a> and listen to his podcast, Tactical & Practical, at <a href="https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd" target="_blank" rel="noopener noreferer">https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd</a>.//</p><p><br></p><p>What does it really take to double an 8-figure e-commerce brand — profitably? In this conversation, Nate Lagos, VP of Marketing at Original Grain, shares exactly how their team scaled 100% year-over-year without sacrificing margin — through smart product strategy, aggressive price testing, and relentless marketing fundamentals.We dive into the tactical details behind product development, launch cadence, scaling customer lifetime value, and why price testing is one of the most overlooked profit levers in e-commerce today. Nate also shares how Original Grain is moving upmarket, growing AOV, and creating more profitable customer cohorts without over-relying on paid ads.If you're a business owner, entrepreneur, or e-commerce leader serious about scaling profitably in 2025 and beyond, this episode is a must-watch.</p><p>//</p><p>CHAPTER TITLES:</p><p>1:50 - Conspiracy Theories With Nate</p><p>5:43 - Core Drive To Financial Growth'</p><p>11:22 - Product Collaborations</p><p>16:53 - Product Diversification</p><p>20:20 -Who Controls The Product Release Schedule </p><p>38:00 - The Importance of Price Testing In Your Business</p><p>//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW <a href="X: https://x.com/andrewjfaris " target="_blank" rel="noopener noreferer">X: https://x.com/andrewjfaris </a>Email: [email protected] with Andrew: <a href="https://ajfgrowth.com" target="_blank" rel="noopener noreferer">https://ajfgrowth.com</a></p>
April 25, 2025
<p>BEHIND THE SCENES STUDIO</p><p>Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: <a href="https://www.behindthescenes.studio/" target="_blank" rel="ugc noopener noreferrer">https://www.behindthescenes.studio/</a>.</p><p>INTELLIGEMS</p><p>Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting <a href="https://intelligems.io" target="_blank" rel="ugc noopener noreferrer">https://intelligems.io</a>.</p><p><br /></p><p>//</p><p><br /></p><p>Alex Cooper is the Co-Founder and CEO of AdCrate, a performance creative agency for 8 and 9 figure DTC brands. Follow Alex's (incredible!) X account at <a href="https://x.com/alexgoughcooper " target="_blank" rel="ugc noopener noreferrer">https://x.com/alexgoughcooper </a>or go directly to <a href="https://adcrate.co" target="_blank" rel="ugc noopener noreferrer">https://adcrate.co</a> to work with him.</p><p><br /></p><p>//</p><p><br /></p><p>SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!</p><p>FOLLOW UP WITH ANDREW </p><p>X: <a href="https://x.com/andrewjfaris" target="_blank" rel="ugc noopener noreferrer">https://x.com/andrewjfaris</a> </p><p>Email: [email protected]</p><p>Work with Andrew: <a href="https://ajfgrowth.com" target="_blank" rel="ugc noopener noreferrer">https://ajfgrowth.com</a></p><p><br /></p><p>//</p><p><br /></p><p>In this episode, we dive deep into the future of ad creative with Alex Cooper, one of the most forward-thinking minds in ai - driven marketing. If you're a business owner, entrepreneur, or eCommerce professional relying on meta ads to scale, this conversation is a must-watch. We explore how artificial intelligence is transforming creative strategy—where it excels, where it falls short, and how to combine high-volume testing with real, authentic content. Whether you're overwhelmed by new tools or searching for a smarter way to scale, this episode delivers clarity and actionable insight for navigating the next wave of ecommerce growth.</p><p><br /></p><p>//</p><p>CHAPTER TITLES:</p><p>1:47 - Blending AI w/ Ugly Ad Campaigns</p><p>7:12 - How AI Can Test Mass Amounts of Your Ads</p><p>16:31 - What Important Factors Go Into Understanding Your Customer</p><p>22:35 - Digital Marketing AI Tools</p><p>34:00 - Using AI For Strategy Research</p><p>45:09 - Using AI For Creatives</p>
April 22, 2025
<p>BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: <a href="https://www.behindthescenes.studio/" target="_blank" rel="noopener noreferer">https://www.behindthescenes.studio/</a>.ADMISSION</p><p>Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: <a href="https://www.youradmission.co/andrew-faris-podcast" target="_blank" rel="noopener noreferer">https://www.youradmission.co/andrew-faris-podcast</a>//Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X <a href="https://x.com/andreilunev" target="_blank" rel="noopener noreferer">https://x.com/andreilunev</a>.//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: <a href="https://x.com/andrewjfaris" target="_blank" rel="noopener noreferer">https://x.com/andrewjfaris</a> Email: [email protected] with Andrew:<a href=" https://ajfgrowth.com" target="_blank" rel="noopener noreferer"> https://ajfgrowth.com</a>//In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what’s next in paid media strategy, this episode delivers real-world frameworks and technical insight you won’t hear anywhere else.//</p><p>CHAPTER TITLES:</p><p>3:00 - Why Bid Caps Is The Go To For Media Buying</p><p>10:08 - Effectiveness of Manual Bids In Meta</p><p>20:32 - Challenges of Reliable Bidding In Google</p><p>26:10 - Helpful Tools For Digital Ads</p><p>33:00 - Analyzing Google Data Trends</p><p>42:00 - Do Ugly Ads Really Work?</p>
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