Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Tactical & Practical
Claim This Podcastby Nate Lagos
5.0(6 reviews)
98 episodes
Updated Daily
Accepts GuestsHas Sponsors
37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement32
Podcast Overview
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Language
🇺🇲
Publishing Since
6/17/2024
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37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality62
Social0
YouTube0
Engagement32
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
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Every 6 days
Performing excellently!
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3.0/5
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Recent Episodes
May 21, 2026
Country Music Meets Creative Strategy
The most valuable copywriting inspiration I've ever gotten is from songwriters. They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational feel within reach. They're better than any marketer at making people feel at home, and comfortable in their lyrics. Great advertising should aspire to do those things too. So, in this episode, I share 3 songs that taught me how to speak to our customers with more familiarity, how to hype up our customers without being too cheesy or on the nose, and how to bring an aspirational lifestyle to appear within reach to our customers if they use your product. This episode is brought to you by Intelligems.io so you can test copy, content, prices, and offers all across your shopify site to make more money! Sign up for my copywriting skool here: https://www.skool.com/bottomsup/about
May 6, 2026
Bottom's Up Copywriting (I want to write copy for you)
Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work... So, I'm going to market my freelance services the way I wish freelancers & agencies marketed to me while I was on the brand side. Which means... 1. I won't make you hop on a call if you don't want to, I'll explain everything in this podcast. 2. I won't gatekeep my process, I'll lay it out in detail. If you have an internal team that are experienced & talented copywriters, & they have the spare time to adopt new processes, you can send them this and you can execute on it without paying me a dime. You're welcome. 3. I won't charge bigger brands bigger retainers just because they can afford it. The price is the price is the price, and I explain in this episode why my flat fee (no percentage of spend bullshit) is a no brainer and you're guaranteed to make a ton of money off my work. Who's ready to write better copy & make more money?
May 1, 2026
Media buying can be deadly (Connor MacDonald from Ridge speaks)
CMO of Ridge & the Most Valuable Guest of Tactical & Practical, Couuor Mac joins the pod to talk media buying, on-site messaging testing, and hammock-maxxing.
98 total episodes available
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Frequently asked questions
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- What is Tactical & Practical?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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