Tactical & Practical

About Tactical & Practical

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Publisher

Nate Lagos

Category

business · education

Language

en

Explicit

No

First episode

17 Jun 2024

Latest episode

28 Aug 2026

Latest episodes

106 episodes in the feed.

1. 

   28 Aug 2026

   How Gruns Built Their Website (Mike De Lia From Gruns)

   Follow Mike De Lia On Linked In: https://www.linkedin.com/in/michael-de-lia-047576178/ Tactical & Practical is brought to you buy Intelligems & Waste Not. We talk about Intelligems a ton on this episode, because it was SO INSTRUMENTAL in how Mike tested & built this website. Go to Intelligems.io to start increasing website performance NOW! Waste not makes sure every cent of every dollar spent on Meta isn't WASTED! See how they helped me decrease CAC here: https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

2. 

   20 Aug 2026

   Write Better Yapper Ads w/ Harry Delmage

   Harry Delmage is the king of YAPPER ads: long form, video ads that dominate ad accounts he runs as part of his agency, Roly Poly Digital. He drops some GEMS in this episode about how to write better ads that scale businesses profitably. This episode is brought to you by Intelligems.io & https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

3. 

   4 Aug 2026

   Million Dollar Headlines

   Usually, I write headlines with only ONE customer persona in mind. But that strategy kinda breaks down when I need to write headlines on your homepage, collection pages, or PDPs where a diverse mix of people are visiting those pages all the time. And I've only found one way to do that, but it's now worked across 16 brands I've tested it at. Here's the difference: If I'm writing to a gift-giver during Q4, I want the messaging to speak specifically to them. I want them thinking that they're not just buying a *thing*, they're buying a symbol of their love, their appreciation, and something that satisfies their desire to NUTURE the person they're buying a gift for. It'll sound something like, "Show your [husband, wife, son, daughter, boyfriend] they're [worth it, earned it, appreciated enough] with a gift that's as [positive adjective] as they are." "Show your man he's worth it with a gift that's as showstopping as he is." "Let her know you see & appreciate everything she does by giving her a gift that's as uniquely beautiful as she is." See what I mean? But, most pages on your website ARE NOT persona-specific. Your homepage, collection pages, and PDPs get a diverse group of traffic. Some gift givers, some people buying from themselves, some ppl who are super problem-product aware, some who are less educated, some are confident, some are insecure, etc... So, you need a headline format that can work well for all of them. There's only one headline format that I've ever seen work well in those cases, and I break it down in this episode of tactical & practical, brought to you by Intelligems.io & Waste Not (https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Does not typically book guests

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