Podcast thumbnail for Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

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by Common Thread Collective

4.8(159 reviews)
459 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
79

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality83
Social0
YouTube93
Engagement93

Podcast Overview

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Language

🇺🇲

Publishing Since

2/25/2020

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79

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality83
Social0
YouTube93
Engagement93
8
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2
Good Performance
9
Growth Opportunities
excellent
Publishing Consistency
Every 6 days
Performing excellently!
good
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3.0/5

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Recent Episodes

Episode thumbnail for We Acquired the Fastest-Growing TikTok Shop Agency.

September 22, 2026

We Acquired the Fastest-Growing TikTok Shop Agency.

<p>CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.</p><p>Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they&#39;re managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they&#39;re part of Common Thread Collective.</p><p>In this episode:</p><ul><li><p>How TBAR went from zero to managing Ridge, HexClad, and Grüns in under 18 months</p></li><li><p>The creator recruitment and Discord community system that 3x&#39;s video output per sample</p></li><li><p>Why video volume and GMV have a direct correlation — and how to use that</p></li><li><p>The &quot;blitz launch&quot; strategy that sold Naked Sundays out of inventory overnight</p></li><li><p>How Ridge&#39;s tracker card — their worst D2C seller — became their top TikTok Shop product</p></li><li><p>The volume-based competition that generated 7,000 videos in a single month for Ridge</p></li><li><p>Why 90% of TikTok Shop revenue comes from the top 10 affiliates — and how to find them fast</p></li><li><p>What GMV Max actually is and how to feed it correctly</p></li><li><p>TikTok LIVE selling and the halo effect into Meta, Amazon, and retail</p></li><li><p>How Statlas will track the full demand cascade for TBAR&#39;s brand roster</p></li></ul><p><strong>Show Notes:</strong></p><ul><li><p>Go to <a href="https://bit.ly/4cbihFx"><u>https://bit.ly/4cbihFx</u></a> to Claim $25,000 in Lutiq platform credits</p></li><li><p>Explore the Prophit Engine: <a href="https://commonthreadco.com/pages/prophit-engine"><u>https://commonthreadco.com/pages/prophit-engine</u></a></p></li><li><p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have</p></li></ul>

Episode thumbnail for Why September Is the Most Important Month of Your Q4

September 17, 2026

Why September Is the Most Important Month of Your Q4

Host [Host Name] interviews [Guest Name] about leveraging September for customer acquisition to drive significant Q4 and Black Friday success.

Episode thumbnail for The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

September 15, 2026

The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

Host Taylor and guest Andrew explore the supplement industry's challenges, sports cheating ethics, and the crucial difference between influencers and creators, offering insights into building defensible businesses.

459 total episodes available with 272 transcripts

Recent guests on Ecommerce Playbook: Numbers, Struggles & Growth

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

The Re-Hire Nobody Saw Coming

Guest

Roberto Fink

Guest

Jar

Guest

Luke

Guest

Tony Chopp

Guest

Joy Sharma

Guest

Luke Austin

Guest

Brian Sakansky

Guest

Taylor Faris

Guest

Andrew Faris

Guest

Taylor Holiday

Guest

Richard Gaffin

Guest

Deep-dive analytics for Ecommerce Playbook: Numbers, Struggles & Growth

Frequently asked questions

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What is Ecommerce Playbook: Numbers, Struggles & Growth?

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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