The FPC Podcast
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Podcast Overview
<p>The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.</p><br><p>Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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Publishing Since
11/12/2024
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Recent Episodes
June 4, 2026
Episode 34: The Language Tax: How Publishers Are Leaving Millions on the Table with Dave Barr & Nick Fletcher, cofounders of TruTxtT
<h3>Description</h3><p>In an era of declining cookies, falling referral traffic and the rise of AI-driven search, publishers are all asking the same question: how do we make more revenue from the audience we already have?</p><br><p>In this episode, Rich is joined by Dave Barr and Nick Fletcher, colleagues at FirstPartyStudio and co-founders of TruText, a company incubated through the Studio and backed by FirstPartyCapital. They unpack the "language tax": the large share of premium publisher traffic that arrives from non-local-language territories and gets monetised poorly, killing engagement, advertiser demand and yields.</p><br><p>We get into:</p><ul><li>Why up to 40–45% of a publisher's traffic can be in non-local language — and why it's historically been ignored in the boardroom</li><li>Why Google Translate doesn't solve it (and actively costs publishers ad signals)</li><li>How TruText serves content in the user's device language under a single URL, sending the right signals into the ad auction to lift display CPMs</li><li>The hidden video opportunity: why publishers switch off video for foreign traffic, and how re-activating and translating it drives the biggest revenue uplift</li><li>Real examples — Brazilian government spend, a global food brand's "measuring cups" problem, and a Formula One site's Indian opportunity</li><li>The rev-share, easy-to-integrate, size-agnostic model — and the parallels to Bedrock and the FirstPartyStudio playbook</li><li>The £250k angel round TruText is currently raising</li></ul><p><br></p><h3>Chapters</h3><p><br></p><p>00:00 The State of Publishing Disruption</p><p>02:49 Monetizing Foreign Traffic</p><p>05:41 The Language Tax Explained</p><p>08:23 TruText vs. Google Translate</p><p>11:10 Unlocking Video Monetization</p><p>13:54 Real-World Insights and Case Studies</p><p>16:51 Potential Revenue Uplift for Publishers</p><p>19:19 Expanding Geographical Reach</p><p>22:13 Direct Demand and Future Roadmap</p><p>24:58 Details of TruTxt's Angel Round & Growth Plans</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 28, 2026
Episode 33: Rob McLaughin, CEO of AUDIENCES, joins us to discuss the impact of Publicis' acquisition of Liveramp
<h2><strong>Description</strong></h2><p><br></p><p>This week on the FPC Podcast, we are joined by Rob McLaughlin, CEO and co-founder of AUDIENCES, to unpack Publicis’ proposed acquisition of LiveRamp.</p><br><p>The conversation explores what it could really mean for the data activation market, agency holding groups, first-party data infrastructure, identity, interoperability and the future role of cloud-native platforms.</p><br><p>Rob shares why the deal validates many of the core beliefs behind AUDIENCES, particularly the idea that sensitive first-party data should sit inside a brand’s own cloud environment rather than being handed to third-party platforms. Ciaran argues that the deal could trigger both M&A activity and a broader strategic reset, as agencies, publishers, advertisers and data owners rethink who they trust with data infrastructure.</p><br><p>The episode also covers whether LiveRamp’s agency neutrality can survive under Publicis ownership, why RampID may be less powerful outside the US and beyond the open web, and how the convergence of ad tech and cloud infrastructure could open up a new generation of opportunities for companies like AUDIENCES, Bedrock and others in the FirstPartyCapital portfolio.</p><br><p><br></p><h2>Chapters</h2><p><strong>00:00 - Introduction and Cannes preview</strong></p><p><strong>01:24 - Is Publicis / LiveRamp the new Google / DoubleClick moment?</strong></p><p><strong>03:41 - Rob McLaughlin joins the conversation</strong></p><p><strong>04:44 - Why LiveRamp made data onboarding matter</strong></p><p><strong>07:26 - Can LiveRamp stay neutral under Publicis?</strong></p><p><strong>10:00 - Can media holding companies run enterprise software businesses?</strong></p><p><strong>11:00 - Why other holdcos may partner rather than buy</strong></p><p><strong>12:00 - The “tax” on first-party data</strong></p><p><strong>15:04 - Infrastructure, identity and data</strong></p><p><strong>17:50 - What brands really think of as data infrastructure</strong></p><p><strong>19:10 - Why only a small share of media spend uses first-party data</strong></p><p><strong>21:00 - Ad tech meets cloud infrastructure</strong></p><p><strong>22:26 - What the deal means for agencies</strong></p><p><strong>24:54 - The global impact beyond the US</strong></p><p><strong>27:45 - Open internet, open web and RampID’s changing role</strong></p><p><strong>29:57 - Audiences’ roadmap and the future of interoperability</strong></p><p><strong>30:06 - Agent training and sensitive first-party data</strong></p><p><strong>32:48 - Closing thoughts and upcoming episodes</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 22, 2026
Episode 32: Bedrock, Index Cloud, and the Rise of Containerisation
<h2>Description</h2><p><br></p><p>Rich, Kevin and Ciarán are joined again by Shane Shevlin, CEO and co-founder of Bedrock Platform.</p><br><p>The conversation digs into Bedrock’s recent announcement with Index Exchange, which sees Bedrock’s bidder containerised inside Index Cloud. Shane explains why bringing bid decisioning closer to the impression can dramatically reduce latency, lower infrastructure costs, and unlock more sophisticated use of data, models and signals in real-time media buying.</p><br><p>The team also explores the return of specialist and verticalised bidders, the role of agentic workflows in campaign execution, the importance of composability and standards, and why the next wave of ad tech innovation may come from independent, highly focused players rather than the traditional scaled platforms.</p><p><br></p><h2>Chapters</h2><p><strong>00:00 - Introduction</strong></p><p> Welcome to episode 32 of the FPC Podcast with returning guest Shane Shevlin, CEO and founder of Bedrock Platform.</p><p><strong>01:00 - What is Bedrock Platform?</strong></p><p> Shane introduces Bedrock as a next-generation media buying platform, with a focus on agentic workflows, automation and composable infrastructure.</p><p><strong>02:44 - Bedrock’s Index Cloud announcement</strong></p><p> The team discusses Bedrock’s recent partnership with Index Exchange and the significance of containerising Bedrock’s bidder inside Index Cloud.</p><p><strong>04:23 - Why containerisation matters</strong></p><p> Shane explains the cost, infrastructure and performance benefits of deploying Bedrock’s codebase inside Index’s environment.</p><p><strong>07:02 - Collapsing the latency window</strong></p><p> A deep dive into how reducing bid decisioning latency from tens of milliseconds to near-instantaneous response times can unlock new capabilities.</p><p><strong>09:31 - More signals, better outcomes</strong></p><p> Kevin explains how access to more signal data, from geospatial to retail and transactional data, can improve media buying performance.</p><p><strong>11:27 - The rise of specialist bidders</strong></p><p> The conversation explores how Bedrock’s composable stack could make it easier and cheaper to build verticalised bidders for specific use cases, channels and audiences.</p><p><strong>14:15 - What this means for SSPs and DSPs</strong></p><p> Ciarán shares his view on whether other SSPs will adopt containerisation, and why Bedrock may occupy a new role in the ecosystem.</p><p><strong>17:47 - Composability, portability and standards</strong></p><p> Shane and Kevin discuss the importance of open standards, shared infrastructure and collaborative development in the next phase of ad tech.</p><p><strong>22:08 - New channels and new optimism</strong></p><p> The group discusses emerging environments such as agentic advertising, live sports and high-speed monetisation, and why the market feels exciting again.</p><p><strong>23:04 - What has changed in the industry?</strong></p><p> Kevin reflects on the technological, financial and cultural shifts that have created a new generation of ad tech challengers.</p><p><strong>25:35 - Shane’s experience building bidders</strong></p><p> Shane talks about the lessons learned from building multiple bidding systems and how Bedrock is applying that experience to CTV, video, audio and performance.</p><p><strong>27:37 - Pathfinder and agentic capabilities</strong></p><p> Shane discusses Bedrock’s Pathfinder agents and early client tests around emerging specs and workflows.</p><p><strong>28:35 - The thousand-bidder dream returns</strong></p><p> Rich closes by reflecting on how Bedrock and Index may bring back the original programmatic dream of many specialist bidders built for different use cases.</p><p><strong>29:43 - Next episode preview</strong></p><p> A preview of the next FPC Podcast episode, featuring Rob McLaughlin of Audiences and a discussion of the Publicis-LiveRamp announcement.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
34 total episodes available
Recent guests on The FPC Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Harry Maitland
Guest
Ruben Niet
Guest
Arthur Querou
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Rachel Smith
Guest
Rob McLaughlin
Guest
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- What is The FPC Podcast?
<p>The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.</p><br><p>Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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