by Erin Thomas Wong, Small Business Mentor For Women in Business
The Life-Friendly Business Podcast, hosted by small business mentor Erin Thomas Wong, helps female solopreneurs build successful businesses that work with real life, not against it. Expect practical business strategy, capacity-first planning, visibility support, mindset shifts and honest conversations about success without burnout. For women ready to grow with more clarity, confidence and control, on their own terms. Subscribe and visit lifefriendlybusiness.com for support.
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Publishing Since
6/9/2021
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June 24, 2026
<p>In this special edition of The Life-Friendly Business Podcast, Erin Thomas Wong shares her biggest takeaways from Atomicon 2026, the UK's largest sales and marketing conference for entrepreneurs and small business owners.</p><p><br></p><p>Fresh from a full day of learning, Erin reflects on insights from speakers including Andrew and Pete, Jamie Laing, Shawn Kanungo, Liz Mosley, Martin and Lyndsay from Jammy Digital, Saf Mohammed, Jo Bird and Ann Handley.</p><p><br></p><p>Topics covered include visibility, content marketing, podcast growth, AI, personal branding, video marketing, customer trust, business strategy, and the importance of focusing on what truly moves the needle in your business.</p><p><br></p><p>From the power of the 90:10 rule and creating bingeable content, to using AI as a thinking partner and building a brand that stands out, this episode is packed with practical ideas for female entrepreneurs and small business owners who want to grow their business in a more intentional and life-friendly way.</p><p><br></p><p>If you couldn't make it to Atomicon this year, this episode will give you a front-row seat to some of the biggest lessons and trends shaping modern marketing and business growth. </p><p><br></p><p>Join Erin for Atomicon 2027 on 2 July in Manchester - <a href=" https://atomic.site/?aap=297" target="_blank" rel="noopener noreferer">tickets here</a> (affiliate link)</p><p><strong>Further support and next steps</strong></p><p>If you are ready for more clarity, structure, and support as you build your business in a life-friendly way, you can join The Cocoon - my membership for female solopreneurs who want to grow their business around real life, not against it.</p><p>👉 Join The Cocoon: <a href="https://www.lifefriendlybusiness.com/cocoon">https://www.lifefriendlybusiness.com/cocoon</a></p><p>📖For a deeper dive into this approach, you can also read my book How to Build a Life-Friendly Business, a practical guide to creating success on your own terms, without burnout.</p><p>🎙️ Subscribe on your favourite podcast player to be notified of new episodes - and if you enjoy the show, please leave a review!</p><p></p>
June 17, 2026
<p>In this episode of The Life-Friendly Business Podcast, Erin Thomas Wong, The Life-Friendly Business Mentor and author of How to Build a Life-Friendly Business, explores how female solopreneurs can approach visibility and marketing in a way that feels sustainable, intentional, and aligned with real life.</p><p>Many small business owners know visibility is important, but feel overwhelmed by the pressure to constantly create content, chase algorithms, and show up everywhere online. In this episode, Erin challenges that approach and shares a life-friendly alternative.</p><p>Drawing on insights from her recent Visibility Reset programme, Erin explains how understanding the customer journey, creating evergreen content, and building simple visibility systems can make marketing feel lighter and more effective. She shares real examples of women who moved from overwhelm and avoidance to clarity, confidence, and consistency.</p><p>This episode covers visibility strategy, content marketing, customer journeys, email marketing, personal branding, and sustainable business growth. If you want to attract more clients without spending all day online, this episode will help you create a visibility plan that works with your life, not against it.</p><p>If visibility feels overwhelming, or you know you need a clearer plan, there are a couple of ways I can help.</p><p>A <strong>Life-Friendly Business Clarity Session</strong> is a focused one-hour mentoring session where we'll untangle what's in your head, identify what is keeping you stuck, and create a practical visibility plan that works with your real life.</p><p>Or, if you'd like ongoing support, accountability, training, and a community of like-minded female solopreneurs, take a look at <strong>The Cocoon</strong>.</p><p>Find out more about both options here:</p><p>👉 <a href="https://www.lifefriendlybusiness.com/work-with-me">https://www.lifefriendlybusiness.com/work-with-me</a></p><p>For a deeper dive into the Life-Friendly Business approach, you can also read my book, How to Build a Life-Friendly Business, a practical guide to creating success on your own terms, without burnout.</p><p><br></p><p><strong>Further support and next steps</strong></p>
June 10, 2026
<p>In this episode of The Life-Friendly Business Podcast, Erin Thomas Wong, The Life-Friendly Business Mentor and author of How to Build a Life-Friendly Business, explores the vital role that support plays in building a sustainable and successful business.</p><p>Many female solopreneurs believe they should be able to figure everything out alone. But running a business means wearing multiple hats, making constant decisions, and carrying a significant emotional load alongside the realities of family life and personal responsibilities.</p><p>In this episode, Erin shares why asking for support is a powerful form of self-leadership. She discusses the value of mentoring, accountability, community, and peer support, and explains how the right support can help you gain clarity, confidence, and momentum.</p><p>Drawing on her experience supporting hundreds of women in business, Erin explores how feedback, perspective, and honest conversations can often create breakthroughs faster than another strategy or training course.</p><p>This episode covers business mentoring, mindset, accountability, community, self-leadership, and sustainable business growth for female entrepreneurs and solopreneurs. If you have been trying to carry everything alone, this episode is a reminder that you do not have to.</p><p><strong>Further support and next steps</strong></p><p>If this episode has highlighted that you need a little more clarity, direction, or support in your business, there are a couple of ways I can help.</p><p>If you are feeling stuck, overwhelmed, or unsure what your next best step should be, a <strong>Life-Friendly Business Clarity Session</strong> could be exactly what you need. In this focused one-hour session, we'll zoom out, untangle what's going on, identify what is keeping you stuck, and create a practical plan that works with your real life.</p><p>Or, if you'd like ongoing support, accountability, training, and a community of like-minded female solopreneurs, take a look at <strong>The Cocoon</strong>. It's my membership designed to help you build a business that works with your life, not against it.</p><p>Find out more about both options here:</p><p>👉 <a href="https://www.lifefriendlybusiness.com/work-with-me">https://www.lifefriendlybusiness.com/work-with-me</a></p><p>For a deeper dive into the Life-Friendly Business approach, you can also read my book, How to Build a Life-Friendly Business, where I share the framework, tools, and mindset shifts to help you create success on your own terms, without burnout.</p><p></p>
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Erin Thomas Wong
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The Life-Friendly Business Podcast, hosted by small business mentor Erin Thomas Wong, helps female solopreneurs build successful businesses that work with real life, not against it. Expect practical business strategy, capacity-first planning, visibility support, mindset shifts and honest conversations about success without burnout. For women ready to grow with more clarity, confidence and control, on their own terms.
Subscribe and visit lifefriendlybusiness.com for support.
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