The Pet Photographers' Journal

About The Pet Photographers' Journal

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

Publisher

Ina J Photography

Category

arts · business · business

Language

en

Explicit

Yes

First episode

17 Jun 2025

Latest episode

28 Sept 2026

Latest episodes

64 episodes in the feed.

1. 

   28 Sept 2026

   From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K

   In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separate campaign, a birthday giveaway she launched during the Marketing System Workshop, had booked 14 sessions and filled her calendar into October. In this episode, Ina sits down with Aubri, a Calgary dog photographer who went full time in August 2025 after twenty two years as a flight attendant. Before this year, her bookings were few and far between. They walk through both campaigns step by step, and the pet photography marketing structure behind each one, from the entry form to the press release to the email drip campaign. Key takeaways: Start with the ordering appointments you haven't booked. Aubri had clients she had photographed and never brought in to see their photos. Her first win in coaching wasn't a new campaign. It was booking one of those clients in, and they ordered over $2,000 of wall art. A giveaway only works if it is set up for clients who will spend. Aubri says she doesn't believe in giving sessions away, so she put qualifying questions and disclaimers in the entry form to set expectations before anyone entered. Over 25 people entered, she made offers to 17, and 14 booked and confirmed. The sales so far are $2,500, $2,500, $1,500 and $700, with more ordering appointments still to run. You don't need an ad budget to get press. Aubri had never thought of sending a press release. She used Ina's template, sent it to Calgary news stations, and the campaign was covered on Global News. She then worked out which Calgary radio DJs were dog people and messaged them directly, which got her an interview on air. A cause campaign should also bring in bookings. Ina coached her on how to keep her own business visible while the contest ran. Two months after telling Ina she didn't have enough enquiries to need one, Aubri built an email drip campaign with a special offer session, and three people beyond the winners had already contacted her about it, with a week still to go. Your own call recordings show you where you lose sales. Aubri now runs her consultation and ordering appointment recordings through AI to check what she missed, the questions she skipped, and the objections she didn't answer. Connect with Aubri: Website: https://www.aubripoon.com (https://www.aubripoon.com) Instagram: @aubri_poon_photography (https://www.instagram.com/aubri_poon_photography/) Resources mentioned: The Furever Golden Tale beer label contest: https://www.gogophotocontest.com/fourdogsbrewing (https://www.gogophotocontest.com/fourdogsbrewing) Four Dogs Brewing Co.: https://www.fourdogs.ca (https://www.fourdogs.ca) The story behind the four dogs: https://www.fourdogs.ca/about-us.html (https://www.fourdogs.ca/about-us.html) Aubri on A Woman a Day with Tyler and Danaye: https://www.iheart.com/podcast/962-tyler-danaye-fuzzy-sound-b-122690064/episode/aubri-poon-on-a-woman-a-342224550/ (https://www.iheart.com/podcast/962-tyler-danaye-fuzzy-sound-b-122690064/episode/aubri-poon-on-a-woman-a-342224550/) Calgary Humane Society: https://www.calgaryhumane.ca (https://www.calgaryhumane.ca) GoGo Photo Contest Work with me in The Consistent Bookings Mastermind The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers. Apply here: The Consistent Bookings Mastermind (https://www.inajphotography.com.au/mastermind) Consistent Bookings Audit If you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you. Complete the audit here. (https://www.inajphotography.com/consistent-booking-audit) Connect with Ina Instagram: @inaj.thepetphotoceo (https://instagram.com/inaj.thepetphotoceo) Email: ina@inajphotography.com Mentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers (https://www.inajphotography.com/for-photographers)

2. 

   16 Sept 2026

   Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)

   Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does not cost her another weekend. Kaity runs Koarlie Studios Pet Portraits on the Sunshine Coast, shooting bright, colourful, joyful studio portraits of dogs. She is a certified canine behavioural dog trainer, which is why anxious and reactive dogs do so well with her, and it is the thing almost nobody knows about her. This is a real coaching call, recorded live, with her real numbers and her real goals on the table. In this episode: Why accessible and profitable are not opposites, and what happens to the people you want to serve when the business stops being able to stay open The three gaps Ina looks for first: messaging, visibility and conversion What Kaity is actually booking now, and the dream she almost talked herself out of saying out loud Why more sessions is the wrong goal when your weekends are already spoken for, and what happens to the maths when you raise the average sale instead Making the financial decision for your client before they get to make it themselves Why raising your prices without raising your positioning is what makes people say you are too expensive The client who paid Ina $250 for all the digitals years ago, came back in 2023, and spent $3,000 Giving people the full pricing before they book, and letting them decide What Kaity already knew, and the one thing she actually needed If you have ever felt guilty about what you charge, this one is for you. About Kaity Kaity Hartley is the photographer behind Koarlie Studios Pet Portraits on the Sunshine Coast, Queensland. Her work is bright, playful and deliberately a little bit different, built for furkids of every type and every temperament. She has worked across the animal industry since 2012, from conservation and education to doggy daycare, behavioural training, rescue and enrichment, and she is a certified canine behavioural dog trainer. She was part of the first beta round of Ina's marketing workshop, and the feedback from that group shaped what the workshop became. Connect with Kaity Koarlie Studios Pet Portraits: www.koarliestudiospetportraits.com (https://www.koarliestudiospetportraits.com/) Kaity on Instagram: @koarliestudios.petportraits (https://instagram.com/koarliestudios.petportraits) Work with me in The Consistent Bookings Mastermind The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers. Apply here: The Consistent Bookings Mastermind (https://www.inajphotography.com.au/mastermind) Consistent Bookings Audit If you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you. Complete the audit here. (https://www.inajphotography.com/consistent-booking-audit) Connect with Ina Instagram: @inaj.thepetphotoceo (https://instagram.com/inaj.thepetphotoceo) Email: ina@inajphotography.com Mentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers (https://www.inajphotography.com/for-photographers)

3. 

   2 Sept 2026

   The Free Publicity Most Pet Photographers Never Use

   Host Ina J Photography interviews pet photographers Aubri Poon and Stacey Sherman about leveraging free press releases for significant business growth and authority.

Who has been a guest on The Pet Photographers' Journal

Names identified in recent episode analyses. Showing up to five guests.

• Aubri Poon
• Stacey Sherman
• Erin Ollila
• Sarina Veliz

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

11 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

82

Social presence

91

YouTube

0

Engagement

0

Contact The Pet Photographers' Journal

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about The Pet Photographers' Journal