by Kylie Walker
The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au
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Publishing Since
3/10/2022
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April 23, 2025
<p class="ql-align-center">If you've ever held back from showing up on social media because of fear—fear of judgement, not feeling good enough, or worrying you’ll get it wrong—you’re not alone. In this episode, I’m getting real about the mindset blocks that kept me stuck and how I pushed past them to build my brand and grow my businesses.</p><p class="ql-align-center">I’ll share the personal challenge that helped me shift gears, the power of consistency, and why showing up—even when it feels uncomfortable—is key to building trust and connection online. Whether you're just starting out or feeling stuck, this episode will help you take that next step with more confidence and clarity.</p><p class="ql-align-center">In this episode, I dive into the mindset blocks that often stop business owners from using social media effectively to grow their brand. I open up about my own experience with fears like judgement, imposter syndrome, and self-doubt—and how I slowly worked through them.</p><p class="ql-align-center">One of the biggest turning points for me was setting a personal challenge: post one video every week. That small commitment helped me show up more confidently online, build my personal brand, and ultimately grow multiple businesses.</p><p class="ql-align-center">If you're holding back, this episode is your reminder to start before you feel ready. Show up as your authentic self, focus on consistency over perfection, and engage with your audience in a real way. It’s not about being flawless—it’s about being present.</p><p class="ql-align-center">“If I could overcome my fears and build a brand that changed my life, so can you. Your voice matters, your experience matters, your business and you deserve to be seen.”- Kylie Walker</p><p>We explore:</p><ul><li>Mindset blocks affecting social media engagement</li><li>Overcoming fear of judgment and criticism</li><li>Addressing imposter syndrome and self-doubt</li><li>Importance of authenticity over perfection in online presence</li><li>Strategies for building confidence in social media usage</li><li>Commitment to consistency in posting content</li><li>Focusing on providing value rather than selling</li><li>Emphasizing engagement and community building on social media</li><li>The significance of personal branding in business growth</li><li>Encouragement to take action and start sharing content online</li></ul><br/><br><p><strong>Done for You Services</strong></p><p>Done For You Services - <a href="https://dfys.com.au/" rel="noopener noreferrer" target="_blank">https://dfys.com.au/</a></p><p>Find out about our Done For You Social Media Management - <a href="https://dfys.mykajabi.com/done-for-you-sm" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-sm</a></p><p>Find out about our Done for You Lead Generation -<a href="https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call" rel="noopener noreferrer" target="_blank"> </a><a href="https://dfys.mykajabi.com/done-for-you-lead-generation" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-lead-generation</a></p><p>Connect with Done For You Services: <a href="https://www.instagram.com/doneforyouservices_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/doneforyouservices_/</a></p><br><p><strong>Kylie’s Resources</strong></p><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p>Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p>That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p>The PM Accelerate Membership:<a...
April 21, 2025
<p class="ql-align-center">Rent roll growth is one of the biggest challenges in the industry right now. </p><p class="ql-align-center">But it’s also one of the biggest opportunities if you do it right. With sales volumes down and margins tighter, building a strong rent roll can create long term stability and recurring income for your business. But many are still guessing when it comes to lead gen and prospecting, or worse, avoiding it altogether.</p><p class="ql-align-center">The good news is that you don’t need to be a pushy salesperson to grow your rent roll. With a clear process, consistency, and a willingness to try new things like digital marketing and automation, growth becomes more predictable and more enjoyable.</p><p class="ql-align-center">In this episode I chat with Sherrie Storor who is a real estate agent, mentor, speaker, educator, happiness advocate and Best Life catalyst here to help you find your edge and leverage your real estate career to achieve your dreams. </p><p class="ql-align-center">Sherrie shares her proven systems and mindset shifts that actually work in today’s market. Whether you're just starting or have hundreds of doors already, her advice is grounded, doable, and backed by experience.</p><p class="ql-align-center">“ I think the best thing that you can do is actually put together an automated process for your business into your CRM and then actually have that same consistent approach moving right through. So it could be, day one you make the phone call, day two, it might be a text message, day three, it might be an email. ” --<strong> Sherrie Storor</strong></p><p>We explore:</p><ul><li>What prospecting really means and why so many get it wrong</li><li>Why rent roll growth is essential, not just for income, but for building a sellable asset</li><li>How to turn one property into many through consistent lead generation and nurturing</li><li>What a good prospecting system looks like especially for busy property managers</li><li>How to work your warm leads and when to call, text, or email</li><li>How building your personal brand online can actually replace cold prospecting over time</li><li>How to use AI, automation, and CRM systems to streamline your follow ups</li><li>Why mindset matters just as much as strategy and how to overcome fear around prospecting</li><li>The power of consistency and why one ad or one letter drop isn’t enough</li></ul><br/><p><strong>Kylie’s Resources:</strong></p><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p> Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p> That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p> The PM Accelerate Membership:<a href="https://courses.thatpropertymum.com.au/accelerate" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/accelerate</a></p><p> Book a Strategy Call with Kylie:<a href="https://calendly.com/kylie-tpm/coaching-call" rel="noopener noreferrer" target="_blank"> https://calendly.com/kylie-tpm/coaching-call </a></p><p> Kolmeo:<a href="https://kolmeo.com/" rel="noopener noreferrer" target="_blank"> https://kolmeo.com/</a></p><p> Sensor Global: <a href="https://sensorinsure.com/" rel="noopener noreferrer" target="_blank">https://sensorinsure.com/</a> <a href="https://sensorglobal.com/" rel="noopener noreferrer" target="_blank">https://sensorglobal.com/</a></p><p> HD&U Sales Bundle: <a href="https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0" rel="noopener noreferrer"...
April 16, 2025
<p class="ql-align-center">If you’re a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There’s pressure to show up, post consistently, and know what’s trending… all while running a busy portfolio or managing a team. And let’s be honest, putting yourself out there online can be downright terrifying.</p><p class="ql-align-center">But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.</p><p class="ql-align-center">In this episode of the Property Management Podcast, I’m introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I’m here to empower women in property management with the tools and confidence to show up online.</p><p class="ql-align-center">I’ll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.</p><p class="ql-align-center"><strong>“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”</strong></p><p class="ql-align-center"><strong>- Kylie Walker</strong></p><p>We explore:</p><ul><li>Transitioning from traditional careers to property management</li><li>Empowering women in the property management industry</li><li>Balancing career and family life in property management</li><li>Introduction of a new podcast format with shorter episodes</li><li>Focus on digital marketing and social media strategies</li><li>Importance of short-form video content for business growth</li><li>Significance of personal branding in attracting clients</li><li>Building genuine communities over merely accumulating followers</li><li>Utilising AI and automation in content creation and marketing</li><li>The role of storytelling in effective sales and client engagement</li></ul><br/><br><p><strong>Done for You Services</strong></p><p>Done For You Services - <a href="https://dfys.com.au/" rel="noopener noreferrer" target="_blank">https://dfys.com.au/</a></p><p>Find out about our Done For You Social Media Management - <a href="https://dfys.mykajabi.com/done-for-you-sm" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-sm</a></p><p>Find out about our Done for You Lead Generation -<a href="https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call" rel="noopener noreferrer" target="_blank"> </a><a href="https://dfys.mykajabi.com/done-for-you-lead-generation" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-lead-generation</a></p><p>Connect with Done For You Services: <a href="https://www.instagram.com/doneforyouservices_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/doneforyouservices_/</a></p><br><p><strong>Kylie’s Resources</strong></p><br><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p>Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p>That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p>The PM Accelerate Membership:<a...
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