The Simple and Smart SEO Show
Claim This Podcastby Crystal Waddell
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Podcast Overview
<p>Ready to turn your Etsy shop into a powerhouse brand on Shopify? </p><p><br></p><p><b>The Simple and Smart SEO Show</b> is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand. </p><p><br></p><p>I don't believe in one-size-fits-all roadmaps. </p><p><br></p><p>Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business. </p><p><br></p><p>Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights. </p><p><br></p><p>Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.</p>
Language
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Publishing Since
4/26/2022
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Recent Episodes
April 22, 2026
From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works
Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen. They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to sta...
April 15, 2026
SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)
Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade. In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings. In this e...
April 8, 2026
SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now: 👉 The death of inbound marketing as we know it. For over a decade, SEO success was measured by one thing: traffic. But with the rise of AI search and disappearing clicks, that model is breaking fast. We’re talking about: Why inbound marketing worked for so long The real reason traffic became the main KPI What AI sea...
248 total episodes available with 42 transcripts
Recent guests on The Simple and Smart SEO Show
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Matt Diamante
Guest
Brooke Gramer
Guest
Brooke Grammer
Guest
Crystal Ortiz
Guest
Ross Simmonds
Guest
Crystal Waddell
Guest
Crystal
Guest
Austin Becker
Guest
Andrew Ansley
Guest
Darren Shaw
Guest
Shreya LaCock
Guest
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Frequently asked questions
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- What is The Simple and Smart SEO Show?
<p>Ready to turn your Etsy shop into a powerhouse brand on Shopify? </p><p><br></p><p><b>The Simple and Smart SEO Show</b> is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand. </p><p><br></p><p>I don't believe in one-size-fits-all roadmaps. </p><p><br></p><p>Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business. </p><p><br></p><p>Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights. </p><p><br></p><p>Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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