Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.
The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)
What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?
In this episode, I'm joined by current Launch Your Own Way student Bryn Smith, the brand strategist + social media storyteller behind Grey & Gold Creative. Bryn went from burnt-out corporate marketer to building a brand people instantly recognise — all on the back of one idea: being "confidently messy."
We get into the good stuff: how she found her point of view (by accident), her "plotlines" method for weaving your real life into your content, why blending the personal + professional beats hyper-niching, and the mindset shifts that finally made launching feel light instead of heavy. If you've ever morphed into a totally different "sales person" the second you had something to sell, this one's for you.
Grab Bryn’s free resources to help bring your brand + content to life ↓
Messy Middle Content Swipe File (https://greyandgoldcreative.com/swipe-file)
Brand World Vision Planner (https://greyandgoldcreative.myflodesk.com/planner)
Join Launch Your Own Way: https://cominguproses.co/lyow (https://cominguproses.co/products/lyow-evergreen-supported?utm_source=podcast&utm_medium=organic&utm_campaign=lyow_oct_2026&utm_content=bryn_smith)
Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig (https://cominguproses.co/pages/the-squig?utm_source=podcast&utm_medium=organic&utm_campaign=lyow_oct_2026&utm_content=bryn_smith)
Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP (https://www.speakpipe.com/1800WARMUP)
Creative campaign ideas and examples from breators and brands to use in your next launch (https://cominguproses.co/pages/campaign)
A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.
You'll learn what they did, why it works, and how to apply it.
Sign up, it's 100% free ↓
https://cominguproses.co/pages/campaign (https://cominguproses.co/pages/campaign)
How Hot Is Your Audience? (https://cominguproses.co/pages/hotquiz)
You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?
By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers
Take the free quiz ↓
https://cominguproses.co/pages/hotquiz (https://cominguproses.co/pages/hotquiz)
22 Sept 2026
Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew
If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually leads to sales.
We get into:
What type of content brings the right people in
How to avoid burnout when you’re trying to grow
Why more reach ≠ more money (and what to do instead)
This convo is packed with real-talk, zero BS, and loads of tactical nuggets you can apply straight away. Whether you’re trying to revive a cold audience or double down on what’s working, this one’s a must-listen.
Learn more about Vix: @vixmeldrew (https://www.instagram.com/vixmeldrew)
Join Launch Your Own Way: https://cominguproses.co/lyow (https://cominguproses.co/lyow)
Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig (https://cominguproses.co/pages/the-squig)
Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP (https://www.speakpipe.com/1800WARMUP)
Creative campaign ideas and examples from breators and brands to use in your next launch (https://cominguproses.co/pages/campaign)
A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.
You'll learn what they did, why it works, and how to apply it.
Sign up, it's 100% free ↓
https://cominguproses.co/pages/campaign (https://cominguproses.co/pages/campaign)
How Hot Is Your Audience? (https://cominguproses.co/pages/hotquiz)
You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?
By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers
Take the free quiz ↓
https://cominguproses.co/pages/hotquiz (https://cominguproses.co/pages/hotquiz)
15 Sept 2026
Q&A: "What if no one signs up?"
In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market.
If you’ve ever felt unsure about how much to share online or how to craft an offer that actually feels like you—this one’s for you.
Q1: Should I share when no one buys from my launch? Will that ruin my credibility?
Q2: I’m a designer—how do I create a unique offer when everyone seems to be doing the same thing?
Join Launch Your Own Way: https://cominguproses.co/lyow (https://cominguproses.co/lyow)
Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig (https://cominguproses.co/pages/the-squig)
Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP (https://www.speakpipe.com/1800WARMUP)
Creative campaign ideas and examples from breators and brands to use in your next launch (https://cominguproses.co/pages/campaign)
A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.
You'll learn what they did, why it works, and how to apply it.
Sign up, it's 100% free ↓
https://cominguproses.co/pages/campaign (https://cominguproses.co/pages/campaign)
How Hot Is Your Audience? (https://cominguproses.co/pages/hotquiz)
You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?
By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers
Take the free quiz ↓
https://cominguproses.co/pages/hotquiz (https://cominguproses.co/pages/hotquiz)
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