Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.
We Are, Marketing Happy - A Healthcare Marketing Podcast
Claim This Podcastby Hedy and Hopp
5.0(24 reviews)
128 episodes
Updated Daily
Accepts GuestsHas Sponsors
78
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality91
Social0
YouTube86
Engagement77
Podcast Overview
Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.
Language
🇺🇲
Publishing Since
8/19/2022
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78
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality91
Social0
YouTube86
Engagement77
8
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3
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8
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excellent
Episode Length
13 minutes
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Every 10 days
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Recent Episodes
July 3, 2026
The 5 Pillars of AI-Powered Paid Media in Healthcare Marketing
<p>AI in healthcare marketing is an exciting topic. This week, we're getting into the specifics of how it actually works in practice.</p><p>In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow explains the five pillars Hedy & Hopp uses to integrate AI into paid media management, and what that's actually meant for client results. The golden rule that anchors all of it: AI accelerates and informs, but humans own the strategy and validate the outputs.</p><p>Hedy & Hopp’s Five Pillars of AI Integration in Paid Media:</p><p>• Smart Planning & Budgeting: Rather than relying on platform-suggested defaults, we use AI to analyze multiple first-party data points alongside real inventory data and performance signals so budget allocation is driven by real intelligence, not guesswork.</p><p>• Precision Persona Building: AI makes it possible to build out multiple granular personas (pulling in demographics, household income, personal values etc.) at a scale and speed that traditional processes simply can't match. Human teams then pressure-test every persona before anything goes live.</p><p>• Emerging Channels: Patients are already turning to ChatGPT and other LLMs with healthcare questions before they ever book an appointment. Hedy & Hopp is placing clients within those results. Think of it like paid search for the AI era.</p><p>• Real-Time Insights: AI layered on top of custom Data Studio dashboards (many of which now include Epic patient appointment and revenue data via Hedy & Hopp's UTM Connect tool) means trends get flagged faster than any human analyst could catch them. This enables quicker feedback loops and smarter optimizations.</p><p>• Creative Optimization: AI handles the versioning work like regional variations, DMA-specific copy, and localized iterations so campaigns can move faster without sacrificing quality. Concepting, however, stays firmly in human hands.</p><p>Ultimately, this isn't about automation for automation's sake. It's about building smarter, human-led paths to paid media performance!</p><p>Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: <a href="https://www.linkedin.com/in/jennybristow/"><u>https://www.linkedin.com/in/jennybristow/</u></a></p><p>If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.</p>
June 19, 2026
The Three Pillars of Healthcare Influencer Marketing
Host Jenny Bristow explores the three pillars of healthcare influencer marketing: external influencers for reach, internal experts for trust, and user-generated content for fuel in this interview.
June 12, 2026
Scaling Shared Marketing Services
CEO Jenny shares a four-pillar model for scaling shared marketing services, fostering collaboration and brand consistency across decentralized healthcare organizations.
128 total episodes available with 20 transcripts
Recent guests on We Are, Marketing Happy - A Healthcare Marketing Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jenny
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Jenny Bristow
Guest
Miranda Ochsner
Guest
Suzie Schmitt
Guest
Ben Riggs
Guest
Mark Brandes
Guest
Lindsey Brown
Guest
Brenda Cross
Guest
Marissa Gurrister
Guest
Sarah Zajicek
Guest
Yenny Rojas
Guest
Cassie Haxton
Guest
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Frequently asked questions
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- What is We Are, Marketing Happy - A Healthcare Marketing Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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