AdTech Therapy™

About AdTech Therapy™

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now! Interested in sponsoring the show? Contact Marketecture Media.

Publisher

The AdTech Therapists: Jana Meron and Scott Messer

Category

business

Language

en

Explicit

No

First episode

6 Apr 2026

Latest episode

6 Oct 2026

Latest episodes

21 episodes in the feed.

1. 

   6 Oct 2026

   We built this Sh*t by Hand

   Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big enough to need one, and how to tell a feature that helps you run the business from one that's just cool. Plus the rule for every vendor demo: you can't push a PDF.

2. 

   29 Sept 2026

   From RPM to LTV

   Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters, apps, and social, and why paying for traffic isn't a dirty word.

3. 

   22 Sept 2026

   Should you outsource your Programmatic?

   Scott and Jana on sales houses. NBC News just handed its programmatic display to Taboola, and the in-house/outsource cycle is turning again. What the deal really signals, what a publisher gives up and what they don't, the rise of hybrid stacks, and what to do whether you're moving onto a sales house or off one.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

2 ratings

Contact AdTech Therapy™

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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