BrandX品牌增长实验室
Claim This Podcastby BrandX品牌增长实验室
Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><br /><span>专注研究与服务本土品牌，探索心智与算法的最佳平衡，欢迎来跟我们互动，一起做点好玩的事！</span><br /></p>
Language
🇨🇳
Publishing Since
2/14/2022
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Recent Episodes
May 25, 2026
如何度过奥德赛时期：当人生不再有明确的岸
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">本期音乐�：椅子乐团 The Chairs - Rollin' On<br><br><br>这一期，我们聊了一个最近频繁被提起的词：奥德赛时期。<br><br><br>它指的是一个人在真正建立稳定身份、事业与关系之前，长期漂泊、试错、绕路、失去方向的阶段。这个词来自《奥德赛》中的奥德修斯：战争结束后，他没有立刻回家，而是在海上漂泊了十年。<br><br><br>我们从这个概念出发，聊到了很多当下年轻人共同面对的处境：稳定叙事的消失、父母一代与我们这一代对工作的理解差异、液体社会里的不安全感，以及为什么我们越来越难真正停下来。<br><br><br>这期也讨论了“内心的资本主义”：当人开始用回报率经营自己，把休息、生活、关系和时间都变成某种工具，焦虑就会变成一种内置系统。<br><br><br>后半段，我们把话题延伸到 AI 时代。AI 提高了效率，也可能压缩年轻人的“慢时间”；当内容、方案和表达被大量生产，人类注意力反而变得更稀缺。<br><br><br>这不是一期提供答案的节目，更像是一场关于迷茫、不确定和自我叙事的开放闲聊。也许重要的不是马上抵达某个岸，而是在漂流中，重新理解自己手里的牌。<br><br></p>
May 11, 2026
AI 时代，老板做内容不是加分项，而是生存策略
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">本期音乐�：Iron & Wine - Call It Dreaming<br>这一期，我们重新聊了“创始人品牌”。<br>但这一次，问题已经不只是“老板要不要做账号”，而是：在 AI 内容越来越便宜、越来越泛滥的时代，企业还要怎样被看见、被记住、被信任？<br>我们讨论了一个判断：AI 时代，品牌必须开始 build in public。用户不只是要知道你卖什么，更需要看见是谁在做这家公司、为什么这么做、如何做判断、如何面对变化。创始人的持续表达，正在从过去的加分项，变成企业在赛博世界里的信任基础。<br>这一期也聊到了我们对“创始人品牌 AI 版”的新理解：不是让 AI 替老板批量生产内容，而是先梳理清楚创始人的核心议题、代表栏目、表达风格、立场边界和语料包，再让 AI 成为真正懂你的内容助理。<br>说到底，AI 可以提高效率，但不能替代人的判断。创始人要做的，是给自己的内容系统注入灵魂。<br>对课程感兴趣可以入群+小麻了解↓<br><img data-key="0" src="http://imagev2.xmcdn.com/storages/124b-audiofreehighqps/64/2D/GAqhy90N10YIAAMxMQSXf2UJ.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/124b-audiofreehighqps/64/2D/GAqhy90N10YIAAMxMQSXf2UJ.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/124b-audiofreehighqps/64/2D/GAqhy90N10YIAAMxMQSXf2UJ.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1077.8264331210191" data-preview="http://imagev2.xmcdn.com/storages/124b-audiofreehighqps/64/2D/GAqhy90N10YIAAMxMQSXf2UJ.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="201.19426751592357"><br></p>
April 30, 2026
AI时代品牌营销的新范式：老问题的新答卷
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">本期音乐�：Justin Rutledge - Kapuskasing Coffee<br>这一期我们想认真聊一个挺大的命题：AI时代品牌营销的新范式。<br>我们会从一个根本性的问题开始——当AI成为消费者的唯一入口，品牌要对话的到底是谁？然后我们会拆三件具体的事：第一，为什么信源权重和交叉验证正在让"水稿打法"彻底失效，那些手握专利和奖章却不会做流量的传统企业，反而迎来了机会；第二，当AI生成的内容铺天盖地，"人味"和创始人作为信任界面，为什么变得比任何时候都贵；第三，我们这一个月内部反复打磨的品牌内容增长飞轮——从品牌知识库，到创始人的Soul.md，到全员短视频的AI落地，三层怎么咬合。<br>这不是一期纯方法论。我们对未来的判断一半悲观、一半兴奋，两种情绪都会留在这期里，不修饰。<br>如果你也正困在这个命题里，欢迎一起听<br>小册子购买方式：<br>【小红书】2026做品牌必看第一课 � 5VweX6WGe2X � xhslink.com 点击链接或者复制本条信息打开【小红书app】查看 CA1142<br><br></p>
107 total episodes available
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Frequently asked questions
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- What is BrandX品牌增长实验室?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><br /><span>专注研究与服务本土品牌，探索心智与算法的最佳平衡，欢迎来跟我们互动，一起做点好玩的事！</span><br /></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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