by Clinical Marketer™
We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists. This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.
Language
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Publishing Since
11/20/2023
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July 29, 2026
<p>In this episode, the full crew—Ben, Jordan, Max, Zaki, and Will—gets into what AI agents actually are, why Victor has become the most impactful tool inside their practices, and where all of this is heading over the next one to three years. They break down how Victor is being used right now to automate KPI reporting, audit speed-to-lead, track Google reviews, manage ad performance, flag patient drop-offs, and keep nothing from slipping through the cracks—all without adding headcount. They also get into Meta and Google's new MCP servers, what fully automated paid advertising actually looks like, and why the biggest competitive advantage moving forward isn't going to be operational efficiency—it's going to be brand, culture, and your ability to create content that makes people feel like they finally found their people. If you've been on the fence about AI or wondering what it actually looks like inside a real practice, this episode brings it all to life.</p><p><strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
July 16, 2026
<p>In this episode, Ben and Jordan are joined by three new co-hosts, Max Zirbel, Dr. Zaki Afzal, and Dr. William Schopp, for a completely new format of the Cash Physical Therapy Headquarters Podcast. To kick things off, they tackle one of the most common fears holding cash Physical Therapy owners back: hiring. They break down the three biggest hiring mistakes practice owners make, why staying solo is actually the riskier move, how to structure compensation so your PT pays for themselves within 60 to 90 days, and why bonus structures should reward quality over quantity. They also get into what your profit margins need to look like before you hire, why hiring a friend requires extreme clarity upfront, and how meta ads create the predictable lead flow that makes scaling a team feel like math instead of a gamble. If you've been thinking about hiring but can't pull the trigger, this episode gives you the exact framework to do it right.<strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
July 3, 2026
<p>In this episode, Ben and Jordan introduce the most powerful AI tool they've ever installed into a business—and they're not exaggerating. Viktor is a fully agentic AI that connects to every platform in your practice, analyzes everything, and then actually goes and does the work for you. Not just telling you what to do—doing it. They walk through how Ben is using Viktor inside Pro+Kinetix to automate end-of-month reports, track every PT's performance, catch dropped patient follow-ups, manage waitlists, audit sales calls, and even fix broken ad tracking—all without touching a spreadsheet. They also share how Clinical Marketer is deploying 46 custom skill packs across client practices to automate everything from meta ads to patient experience to Google reviews. If you've been drowning in admin, flying blind on data, or paying an agency to do things AI can now handle for $50 a month, this episode is required listening.</p><p><strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
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We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists.
This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.
This podcast updates daily.
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