by Clinical Marketer™
We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists. This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.
Language
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Publishing Since
11/20/2023
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June 5, 2026
<p><strong>Description</strong></p><p>In this episode, Ben and Jordan break down the single most underdeveloped skill in cash physical therapy—the discovery call. They walk through the five-stage framework that's driven over $10 million in cash package sales at Pro+Kinetix, including the most common mistakes that are quietly killing conversion rates before patients ever walk in the door. You'll learn why talking too much is costing you sales, how to use piercing questions to uncover the real reasons people buy, why you should never lead with cost and insurance, and how to set expectations in a way that makes it almost impossible for someone to back out. They also demo their AI-powered discovery call analyzer that grades every call in real time and has already become the single biggest revenue driver inside Prognetics this year. If you're under $20K a month and wondering why people aren't converting, start here.</p><p><br></p><p><strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
May 29, 2026
<p><strong>Description</strong></p><p>In this episode, Ben and Jordan break down Meta's new Andromeda algorithm update and why the old way of running ads—picking an audience, setting a radius, and letting it run—simply doesn't work anymore. The creative is now the targeting, and if your ads aren't stopping the scroll in the first three seconds, Meta won't show them to anyone worth reaching. They walk through exactly how to build a simple system for mass-producing ad variations using AI, why specificity beats broad messaging every time, and how one client hit his first $100K month while on vacation in Aruba. They also get into the Meta Creator Marketplace, AI-generated video hooks, and why cash PT practices that lean into content now have a massive competitive advantage over everyone still resisting it. If your ads have been underperforming or you're not sure where to start, this episode maps out exactly what's working right now.</p><p><strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
May 29, 2026
<p><strong>Description</strong></p><p>In this episode, Ben and Jordan break down why so many cash PT owners stay stuck at the same revenue month after month—and why the goal of "10K a month" is actually what's keeping them there. They walk through what you actually need to be targeting if you want real take-home pay, why charging less than $200 a session is mathematically working against you, and what the five key metrics are that tell you exactly where your practice is broken. You'll also hear why more leads is almost never the real problem, why outsourcing your marketing before you understand it is one of the most expensive mistakes you can make, and what it actually takes to hit $20K a month in a way that's sustainable. If you've been grinding for months without breaking through, this episode will show you why—and exactly what to fix first.</p><p><strong>Want to Keep Growing?</strong></p><p>If you're a cash PT owner ready to stop guessing and start scaling, we'd love to help. And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.</p>
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We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists.
This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.
This podcast updates daily.
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