We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists.
This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.
Hiring, Salary Negotiation, and Better Leads for Your Cash-Pay Practice
A strong cash-pay practice needs more than a full schedule. It needs clinicians who believe in the care they deliver and a marketing process the owner understands.
Jordan Mather, Dr. William Schopp, Dr. Zaki Afzal, and Dr. Ben Bagge discuss clinician training, salary negotiations, and the difference between inexpensive leads and the right prospective patients.
In this episode:
Building a leadership team that supports expansion
Helping clinicians develop confidence in their skills and treatment recommendations
Responding when a promising hire asks for more than your salary offer
Communicating the value of culture, flexibility, mentorship, and career growth
Comparing Meta lead forms with landing-page conversion campaigns
Understanding agency incentives and taking ownership of your ad performance
Using discovery calls to qualify leads from discounted evaluation offers
Follow Cash Physical Therapy Headquarters™ for conversations on building and growing a cash-pay practice.
1 Oct 2026
Insurance Objections, Niching Down, and Feeling Behind in Your Cash-Pay Practice
How should your front desk respond when the first question is about insurance? How narrow should your niche be? And what do you do when your practice is growing, but you still feel behind?
Jordan Mather, Dr. William Schopp, Dr. Zaki Afzal, and Dr. Ben Bagge answer listener questions about building a cash-pay physical therapy practice. They also share lessons from their Milwaukee scaling workshop and discuss how to identify the business problem that deserves your attention next.
In this episode:
Balancing organic content with marketing that brings in patients today
Building a brand that attracts both patients and future team members
Choosing a niche while leaving room for your practice to grow
Handling insurance and pricing questions without becoming defensive
Using your numbers to identify the right business constraint
Measuring your progress without getting trapped in comparison
Follow Cash Physical Therapy Headquarters™ for conversations on building and growing a cash-pay practice.
30 Sept 2026
The Cash-Pay PT Evaluation That Gets Patients to Say Yes
Most price objections don't start when you present the plan of care. They start before the patient walks through your door.
Jordan Mather, Dr. William Schopp, Dr. Zaki Afzal, and Dr. Ben Bagge break down how to create a cash PT evaluation that builds trust, makes the next step clear, and helps patients commit without an awkward sales pitch.
In this episode:
Why patient buy-in starts with your marketing and discovery call
Creating a premium experience through intentional communication
Using visual plans and patient goals to explain the path forward
Checking belief in the plan before discussing price
Separating cash-flow concerns from doubts about results
How much treatment to include in an evaluation
Follow Cash Physical Therapy Headquarters™ for conversations on building and growing a cash-based practice.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
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