by Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org
Language
🇺🇲
Publishing Since
11/25/2020
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July 22, 2026
<p>Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistently high-quality beer is a different challenge, and the modern brewing process extends far beyond the simple equation of beer = water + malt + hops + yeast. Differentiating your product in a competitive market is a challenge that all brewers face. Doing all of this on a tight budget is a major challenge for many brewers today. While costs can be cut to an extent by purchasing cheaper ingredients, this comes at the risk of reducing product quality, consistency, or flavor.</p><p><br></p><p>Through careful optimization of each step of the brewing process, you can improve yields and efficiency, allowing you to continue to use the high-quality ingredients that define your brand. In this presentation, you will discover the full range of tools available in the Brewer’s Toolkit. Learn how to use nutrients, enzymes, process aids, flavor additions, specific yeast strains and inactive specific yeast products to improve beer quality and brewing efficiency.</p><p><br></p><p>Eric Abbott has a B.Sc. in Biochemistry, a M.Sc. in Botany, and 20 years of experience in the beverage industry. Since 2017, Eric has brought experience as a brewer, R&D scientist, and technical sales manager to the Lallemand Brewing technical team. As the main point of contact for brewing technical support and troubleshooting, Eric is keenly aware of the challenges that brewers face everyday. In collaboration with the Lallemand Brewing innovation team, Eric works to develop new products and resources to help brewers to improve product quality and increase brewing efficiency. Eric is a father of three daughters in the Montreal area, and he enjoys kayaking on the Rivière de Milles Iles, when it is not frozen.</p><p><br></p><p>Join us in person for CBP Connects Tampa</p><p>December 7-9, 2026</p><p>Come get inspired, leave with actionable strategies: https://cbpconnects.com/</p>
July 15, 2026
<p>In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brewery owners, managers, and staff who want their events to drive real engagement and revenue, not fade into the background.</p><p><br></p><p>We’ll start by looking at how today’s economic realities are impacting foot traffic and guest behavior, followed by an honest assessment of common go-to events like trivia, open mics, and live music, and why they often struggle to differentiate or deliver meaningful returns.</p><p><br></p><p>From there, we’ll explore real-world examples of creative, purpose-driven taproom events that actually stand out, including hyper-local collaborations, experiential programming, and events rooted in storytelling, education, and community. You’ll walk away with practical frameworks for evaluating ideas and building events that are scalable, repeatable, and aligned with your brand.</p><p><br></p><p>We’ll wrap with an interactive discussion focused on your challenges and how to turn inspiration into next steps.</p><p><br></p><p>Chris came to the world of craft beer after spending nearly 2 decades in corporate sales management and training. Since making the leap, he has combined that rich experience with a genuine love for this industry. After spending years in General Manager positions for multiple craft breweries, Chris built and opened Nine Spot Brewing in 2022. He currently hosts a popular NY State craft-focused social media channel called the New York Minute, in which he travels the state to find unique stories, and heads a consulting organization called Horse 2 Water that focuses on affordable, actionable plans for successful taproom management.</p><p>Stay up to date with CBP: <a href="http://update.craftbeerprofessionals.org/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzFId3FINkltZ3o2bkJJc3NydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5ME3oZKeQ5syRJvmgEZCu7DepSDSse59pXFHgyyxt8w6QFmunMf_zTHE-v_g_aem_aBv3CLnYo0iypqsbmg-M-g" target="_blank" rel="nofollow noreferrer">http://update.craftbeerprofessionals.org/</a></p><p>Join us in person for CBP Connects Tampa<br>December 7-9, 2026<br>Come get inspired, leave with actionable strategies: <a href="https://cbpconnects.com/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzFId3FINkltZ3o2bkJJc3NydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5vKfc7KmNXeZQu27Rd62K3o5yF-dm8BXUPii7pMW06weKUsKK3azRwOCH4qw_aem_BrgNQ35Bvqv_tuW5FHFtSg" target="_blank" rel="nofollow noreferrer">https://cbpconnects.com/</a> </p>
July 8, 2026
<p>Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you knew this crazy idea might actually work. Those stories? They’re probably still just living in someone’s head.</p><p><br></p><p>And here’s the thing: memories fade. People move on. If we don’t capture these moments, they disappear — and with them, pieces of what makes your brewery special.</p><p><br></p><p>I want to show you how to preserve your story in ways that actually feel doable. We’ll talk about sitting down with your founder or longtime bartender and just listening. Digging through old photos and tap lists. Figuring out which moments matter most before they slip away. And then — this is the important part — how to organize it all so it’s not just shoved in a box somewhere.</p><p><br></p><p>Because your history isn’t just sentimental. Breweries that know their story build stronger brands. Staff who understand where you came from stick around longer. Customers feel the difference when there’s real depth behind what you’re pouring.</p><p><br></p><p>Whether you’ve been open six months or sixteen years, you have a story worth telling. This session will give you the prompts, the simple tools, and the encouragement to start capturing it now — then actually use it to strengthen your team, your brand, and your connection to the people who keep coming back.</p><p><br></p><p>Let’s make sure your story doesn’t get lost.</p><p><br></p><p>Tim is a career storyteller: first as a broadcast journalist and news anchor in Seattle and Portland, then as founder of Coin Toss Brewing in Oregon City. After nearly a decade of building a brewery rooted deeply in local history, Tim sold the business in 2024. Today, through The Narrative Studio, he helps breweries, nonprofits, & businesses preserve their origin stories through oral histories, narrative documentation, and creative storytelling. He is also a contributor to the Oregon Hops & Brewing Archives at Oregon State University.</p><p><br></p><p>Join us in person for CBP Connects Tampa</p><p>December 7-9, 2026</p><p>Come get inspired, leave with actionable strategies: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdMY0RuRTRrRmZCdmdZN2JZU2Q2NTRUTzlMQXxBQ3Jtc0tudW43d3h6YThRMWs1Q0JPS1J2b0t0NmJyNjRtNHNEV1pXRVRLY0cxSlFkTUlWOVo3UFNDWnVTWHVjU1JvajIwZ0R6YXBvVXV1d19hQlZjUHlUcnV3SFcwX04wRHh0T1MtUEQ2QWlnQ21PXy1OQk8yRQ&q=https%3A%2F%2Fcbpconnects.com%2F&v=Z7WIdggsknY" target="_blank" rel="ugc noopener noreferrer">https://cbpconnects.com/</a></p>
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Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP] www.CraftBeerProfessionals.org
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