“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
TrueLoyal: Building Loyalty That Creates Incremental Value (#807)
What does it take to build a loyalty strategy that delivers more than points, discounts and transactions?
Bridget Blaise-Shamai (https://www.linkedin.com/in/bridget-blaise-shamai/) speaks with Jacek Materna (https://www.linkedin.com/in/jmaterna/), CEO of TrueLoyal (https://www.trueloyal.com), about the evolution of modern loyalty — from customer communities and authentic advocacy to gamification, UGC and connecting online and offline behaviour.
Jacek shares real-world examples from brands including Nestlé Purina, Hero Cosmetics and more, while explaining why incrementality and measurable lift should be at the heart of every loyalty investment.They also explore how brands can turn customer communities into a source of insight, content, engagement and acquisition — and why the future of loyalty is about creating experiences that genuinely earn customer commitment.
Hosted by Bridget Blaise-Shamai (https://www.linkedin.com/in/bridget-blaise-shamai/)
This episode is sponsored by TrueLoyal (https://www.trueloyal.com)
Show Notes:
1) Jacek Materna (https://www.linkedin.com/in/jmaterna/)
2) TrueLoyal (https://www.trueloyal.com/)
3) Good to Great (https://www.amazon.ae/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_1?adgrpid=117634044625&dib=eyJ2IjoiMSJ9.PE98Xr5CrUGjXbjcUCHYMLss5ksgfaqGjMWjyneleEpsRllPRe5G0ImIDJEu-a8wvBac3xDraZMg47j_L8R-zmSe-_IqYSBoHzG3GpzenXzoFni75MFoSsA9wLeb1gKrwyUMfV9ALCpkRDpv2JDoKh6ab_60Ilp6QofvRYM2EyC4tZPhkXsIVsFHb0Siw6kRGiitBMv7EQb01ubvHDJCAxsRld5W0ot6Nwizv6FqdwXsYXTCCjiiuNaltAmvrdhEs-KE-lSjDmUdXmc-BQ2xKY7cgBAiZKW4a1O0No2Ldec.0oeQ0HD57RQD39VmvAjaB8S7VBpvHIWUt4wXqlLGc9o&dib_tag=se&hvadid=669573992304&hvdev=c&hvexpln=0&hvlocphy=1000013&hvnetw=g&hvocijid=10539445276535449350--&hvqmt=e&hvrand=10539445276535449350&hvtargid=kwd-40008291&hydadcr=9209_2293007&keywords=good+to+great+by+jim+collins&mcid=fb51bf5e19e432d7af4e427e9ed7dbd6&qid=1791353808&sr=8-1)- Book Recommendation
1 Oct 2026
Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)
This episode is sponsored by Tally (https://info.wearephaedon.com/tally) – the loyalty platform from Phaedon (https://www.wearephaedon.com/). (http://phaedon./)
Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. (https://info.wearephaedon.com/tally)
See what’s possible at TallyLoyalty.com (https://info.wearephaedon.com/tally)
------------------------------------------------------------------------------
Chili’s sold close to 30 million margaritas last year — more than any other restaurant brand in the United States. The brand has just closed its twenty-first consecutive quarter of same-store sales growth. And the loyalty program sitting underneath that run has spent the last two years getting simpler, not bigger.
Aaron Dauphinee at Wise Marketer Group sits down with Nicholas Kerr (https://www.linkedin.com/in/nicholas-kerr-40a2a5/), Director of Loyalty and Growth Marketing at Chili’s. (https://www.chilis.com/) (Brinker International (https://ae.linkedin.com/company/brinker-international))
And casual dining may be one of the hardest categories for loyalty. Visit frequency is low, margins are thin, the consumer has been trained on discounts for forty years, and the experience is delivered by people rather than an app. The reflex in that environment is to add: more points, more tiers, more offers. BUT Chili’s went the other way! Listen in to learn how and why.
Hosted by Aaron Dauphinee, CLMP™ (https://letstalkloyalty.com/host/aaron-dauphinee-clmp/)
Show Notes:
1) Nicholas Kerr (https://www.linkedin.com/in/nicholas-kerr-40a2a5/)
2) Chili’s. (https://www.chilis.com/) (Brinker International (https://ae.linkedin.com/company/brinker-international))
3) Die with Zero (https://diewithzerobook.com/) (Book Recommendation)
24 Sept 2026
Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)
This episode is sponsored by Epsilon. (https://www.epsilon.com/emea/insights/resources/loyalty-buyers-guide-2026?utm_source=ltl&utm_medium=podcast&utm_campaign=buyers-guide&cid=701Tr0000137f94IAA)
Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform options. (https://www.epsilon.com/emea/insights/resources/loyalty-buyers-guide-2026?utm_source=ltl&utm_medium=podcast&utm_campaign=buyers-guide&cid=701Tr0000137f94IAA)
Download it here now (https://www.epsilon.com/emea/insights/resources/loyalty-buyers-guide-2026?utm_source=ltl&utm_medium=podcast&utm_campaign=buyers-guide&cid=701Tr0000137f94IAA).
------------------------------------------------------------------------------
Fresh from the 8th South African Loyalty Awards (https://www.southafricanloyaltyawards.com/) and International Leaders in Loyalty Summit in Cape Town (https://truth.co.za/loyalty-events/leaders-in-loyalty-summit/), Lisa Brightwell sits down with Amanda Cromhout (linkedin.com/in/ACoAAAB0ayEB8QWa_DgNLI3q5yfRxiWXL2HA8HE?skipRedirect=true&miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAB0ayEB8QWa_DgNLI3q5yfRxiWXL2HA8HE&contentTrackingId=SZ62gNmnSvChcG69iak7CA%3D%3D&viewName=premium-nav-upsell-text&upsellOrderOrigin=Tracking%3Av1%3Apremium_page_nav_upsell_text%3ACompany%2BPages%2BSKU%3AIn-Product), CEO & Founder of Truth Loyalty (https://truth.co.za/) and Chair of the South African Loyalty Awards, to reflect on one of the biggest moments in the South African loyalty calendar.
Amanda shares the standout insights from the summit, from AI and consumer psychology to loyalty economics, customer lifetime value and the power of ecosystems. She also takes us behind the scenes of the awards, including why FNB eBucks and Shoprite Xtra Savings continue to stand out, what challenger brands can do to get noticed, and why the awards celebrate commended and highly commended teams alongside category winners.
The conversation also looks at how the International Leaders in Loyalty Summit has evolved from a small classroom gathering into a global loyalty community—and what Amanda hopes to bring to its next chapter.
Hosted by Lisa Brightwell. (https://www.linkedin.com/in/lisabrightwell/)
Show Notes:
1)Amanda Cromhout (linkedin.com/in/ACoAAAB0ayEB8QWa_DgNLI3q5yfRxiWXL2HA8HE?skipRedirect=true&miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAB0ayEB8QWa_DgNLI3q5yfRxiWXL2HA8HE&contentTrackingId=SZ62gNmnSvChcG69iak7CA%3D%3D&viewName=premium-nav-upsell-text&upsellOrderOrigin=Tracking%3Av1%3Apremium_page_nav_upsell_text%3ACompany%2BPages%2BSKU%3AIn-Product)
2) International Leaders in Loyalty Summit in Cape Town (https://truth.co.za/loyalty-events/leaders-in-loyalty-summit/)
3)South African Loyalty Awards (https://www.southafricanloyaltyawards.com/)
4) Truth Loyalty (https://truth.co.za/)
5) The Courage to be Disliked (https://www.amazon.ae/Allen-Unwin-Courage-Disliked-happiness/dp/1760630721/ref=sr_1_2?adgrpid=88160145032&dib=eyJ2IjoiMSJ9.1aoY862pyAG50xYGYU6cgcX9mHmgjEfbsWoW0qmA803e1w5BdnMpXXXRE_eYxCMcE-yph4XNrFgd43DQz9HfwDwqUwAVTWMO8NDjPN3WBG-BWAU2CaIyZEuesy4WcuLmstrUnm8YnqGf0Vbt9zxiGGqNFHVsS9wq-EwzOk3Xf0to_hd-dftCYmFNNW3vpe9PFiIQPYnJ8Pqlmw3MOIciP-B0_mkVjBNywOxuJMSC09rlL0gqC5lg67Fk3qZ37GxqvztZ11FRbUg-lPHBU-id8brszsu1vm18xIMaQEjriZE.frC_w6kMm26EfxmS_mR_2Q-Lt-XmG5FBOiydy3yPjek&dib_tag=se&hvadid=669562399581&hvdev=c&hvexpln=0&hvlocphy=1000013&hvnetw=g&hvocijid=69929315895423629--&hvqmt=e&hvrand=69929315895423629&hvtargid=kwd-329412961893&hydadcr=15811_2347075&keywords=the+courage+to+be+disliked&mcid=a5b7c2598df0393898be1f46465dac75&qid=1790076326&sr=8-2) - Book Recommendation
Who has been a guest on Let's Talk Loyalty
Names identified in recent episode analyses. Showing up to five guests.
Rob Pope
Lisa Brightwell
Jacqui Solly
Federico Rosas Couret
Shannon Miller
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.6 / 5
16 ratings
Spotify
4.7 / 5
34 ratings
Podcast Authority Score: 53 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
