The podcast for photographers ready to rise into the luxury market—without the gatekeeping. Hosted by Amber Courtney, a leading photography educator, and Marie Elizabeth, a celebrated motherhood photographer, you’ll learn how to price with confidence, overcome self-doubt, and stay ahead of creative trends in AI, gear, and branding.
Work with Amber: https://lightlivinphotography.com/ (https://lightlivinphotography.com/)
Work with Marie: https://marie-elizabethphotography.com/ (https://marie-elizabethphotography.com/)
Marie's out this week spending time with family, so Amber's flying solo. If your fall calendar has more open spots than you'd like, here's exactly what she'd do to book five more clients in the next 30 days. No discounting, no desperate energy, just smart short-term moves that work.
In This Episode We Cover
Reconnecting with past clients who loved their photos (plus the exact text Amber sends)
Starting an email list with a freebie your ideal client actually wants
Using Claude or ChatGPT to write a re-engagement sequence for your ideal client avatar
Creating one showstopper seasonal highlight reel with a trending audio and a scroll-stopping cover
Instagram SEO now that hashtags aren't king, and tagging blogs like The Kindred Path
Auditing the "prime real estate" at the top of your homepage and investment page
Amber's gentle posing cue for avoiding double chins when parents lift their kids
Why your investment page should lead with the experience, not the price
Following up with quiet inquiries (assume it went to spam!)
What Amber covers on consult calls, and why 98% of them turn into bookings
Keeping a sense of scarcity, and why discounting is never the answer
A Few Things We Mentioned
The Kindred Path / GATHER Workshop: Https://thekindredpath.com/gather-2026
Claude and ChatGPT for nurture email sequences
CapCut and Edits for syncing reels to music
Our Actual Numbers: Exactly What We Charge and Why: https://luxeandlegacypodcast.podbean.com/e/our-actual-numbers-exactly-what-we-charge-and-why/
Your Assignment This Week
Text or email 10 to 15 past clients you loved working with and let them know your fall dates are filling up. Then send one friendly follow-up to any inquiries that went quiet.
Takeaway
We're not just filling calendars. We're building sustainable businesses that let us create beautiful work and have a life outside of it. Skip the discounts, show up with your best work, and make it easy for the people who love it to say yes.
Connect With Us
Marie: @marie.elizabeth.photo | https://marie-elizabethphotography.comAmber: @light_livin_photography | https://lightlivinphotography.com/education-page
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23 Sept 2026
Our Actual Numbers: Exactly What We Charge and Why
In This Episode We Cover
Our actual session fees and what they do (and don't) include, plus Marie's luxury membership that bundles a client's whole first year
Why we both went a la carte, and how one $9,500 sale can equal 43 shoot-and-burn sessions
How we price albums, wall art, and digital files, with our real per-image and markup numbers
The threshold trick: pricing digitals so clients are rewarded for investing in tangible artwork instead of a hard drive
Incentivizing vs. discounting, and small moves (like a same-day artwork credit) that get clients to actually decide on the call
The pricing psychology piece: why a $2,000 digital gallery makes a $2,000 album feel like a steal
Why artwork can never be a last-minute upsell, and how cost of goods should shape every number you set
What to do with the thought "my clients would never pay that"
A Few Things We Mentioned
Musea, wall art and framing
The Photographers Framer, framing
Our deeper dives on the a la carte transition and the breadcrumb method (linked in earlier episodes)
Your Assignment This WeekDon't touch a single price yet. First answer the why. What does it actually cost you to serve one client in time, energy, and expenses? What do you most want clients walking away with? How many sessions do you realistically want to shoot in a year? Then look at whether your current structure supports those answers. That clarity comes before any number.
TakeawayThere's no one right way to price. Amber and Marie's structures aren't even the same. What matters is understanding the strategy behind your numbers so you're serving your clients, not just selling to them. Sometimes growing your business isn't about booking more people. It's about giving the clients you already have more ways to invest in the art you made for them.
Connect With UsMarie: @marie.elizabeth.photo | https://marie-elizabethphotography.com Amber: @light_livin_photography | https://lightlivinphotography.com
Loved this one? A quick review helps other photographers find the show. See you next week! 💛
16 Sept 2026
Vibes Don't Lie: How Your Energy Shapes Your Bookings, Sales, and Sessions
In this episode:
Ever get on a call with someone and just know they're confident in what they offer? That's energy, and this week we're getting into how it shows up in your business whether you realize it or not. Clients can feel when you're desperate for a booking or uncomfortable with your prices, and they can feel when you're grounded and genuinely there to serve them. We're talking scarcity versus abundance, how your own money beliefs shape your sales, and why the way you make people feel is just as much a part of your client experience as the service itself.
In This Episode We Cover:
Why trying too hard to book someone can actually repel them, and how detachment shifts your energy
Serving over selling, and letting go of your attachment to a specific number at ordering appointments
How your own money beliefs get projected onto clients (and why you never really know what someone values)
Why your nervous system sets the emotional temperature of every session
Practical ways to reset before a consult, session, or ordering appointment
Your Assignment This Week:
Before your next consult or session, pause and ask: "What energy do I want this person to feel from me?" Then do one small thing to get there, whether that's a few slow breaths, dropping your shoulders, or Amber's go-to of popping in headphones and listening to a calming frequency on Spotify. Notice what shifts.
Takeaway:
You can only control yourself, but that's a huge part of the client experience. People aren't just experiencing your photographs, they're experiencing you. That energy becomes part of the experience, and ultimately, part of the art.
Connect With Us:
Marie: marie-elizabethphotography.com | @marie.elizabeth.photoAmber: lightlivinphotography.com | @light_livin_photography
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