by Victor Antonio
Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
Language
🇺🇲
Publishing Since
8/1/2016
Email Addresses
1 available
Phone Numbers
0 available
April 29, 2025
Industry experts reveal that posting on social media during morning and evening hours yields higher engagement due to increased receptiveness, while workday posts see negativity.
April 26, 2025
<h3>Unique Aggregate Proposition (UAP)</h3> <ol> <li>🔍 UAP combines <strong>multiple skills or aspects</strong> to create a <strong>unique value proposition</strong>, making it more powerful than USP in today's globalized and digitized world where products are often <strong>commoditized</strong>.<br /> <br /></li> <li>🎨 <strong>Scott Adams</strong> found his UAP by merging <strong>comedy, business, and cartooning skills</strong>, demonstrating that being <strong>different</strong> trumps being <strong>better</strong> in competitive markets.</li> </ol> <h3>Sales and Marketing Strategy</h3> <ol> <li>💼 Victor Antonio recommends using UAP to differentiate sales pitches by combining <strong>3-7 special offerings</strong> to stand out from competitors.<br /> <br /></li> <li>🍎 <strong>Apple</strong> and <strong>Google</strong> are rare exceptions in creating <strong>unique, hard-to-copy products</strong>, highlighting the power of a strong UAP.</li> </ol> <h3>Competitive Advantage</h3> <ol> <li>🚀 Salespeople should focus on creating a UAP rather than a USP, as it's <strong>more difficult to replicate</strong> and provides a stronger <strong>competitive edge</strong>.</li> </ol>
April 23, 2025
The Sales Influence Podcast discusses value positioning, emphasizing how sellers must understand, believe in, prove, articulate, and position value to address customer concerns effectively.
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