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The Pet Photographers' Journal

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by Ina J Photography

5.0(2 reviews)

55 episodes

Updated Daily

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Podcast Overview

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

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Publishing Since

6/16/2025

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Recent Episodes

July 19, 2026

Pet Photography Pricing: Why Generic Content Keeps You Cheap

Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic AI content can do the same damage that generic marketing always did: it makes you impossible to tell apart from anyone else.In this episode I'm breaking down why generic content, including lazy AI-generated content, makes you blend in with the big ocean of photographers, and why that's the real reason you can't raise your prices, not your market, not your niche. I get into what AI slop actually looks like, the anchor line I keep coming back to (using AI isn't the problem, using it lazily is), and how consistent branding and positioning since 2023, not AI, is what actually lets you charge for the artwork instead of the files.<h3>In this episode</h3><ul><li>Why generic content leaves price as the only thing left to compare you on</li><li>The mindset issue behind "nobody in my market will pay more"</li><li>What AI slop actually looks like: emojis, short sentences, "this is not X, it's Y," and em dashes everywhere</li><li>Using AI isn't the problem. Using it lazily is.</li><li>How I turn 15 to 20 minutes of voice notes into content with a human-first process, not a copy-paste prompt</li><li>Why consistent branding and positioning, not AI, is what let one of my mastermind clients land a $9,000 sale from a single client</li><li>Why I use AI in my own business, and where my line is</li><li>One thing to try this week</li></ul> One thing to try this week: read your last five captions or emails back and ask honestly, could any pet photographer have written this? If yes, that's the gap.<h3>Links and Resources Mentioned</h3>Register for the free live Claude workshop, Thursday 30 July: <a href="https://www.inajphotography.com.au/claude-workshop" rel="noopener noreferrer" target="_blank">inajphotography.com.au/claude-workshop</a><h3>Free Claude workshop</h3>On Thursday 30 July I'm running a free live workshop. We build a slim context file so AI actually knows your real business, then your own Brand Voice DNA, so AI finally writes like you instead of like everyone else. Live on Zoom, 10am AEST (Wednesday 29 July, 8pm ET / 5pm PT), replay up for 72 hours.Register here: <a href="https://www.inajphotography.com.au/claude-workshop" rel="noopener noreferrer" target="_blank">inajphotography.com.au/claude-workshop</a>💬 Join the Pet Photographers' Collective (free community)A free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, I share practical marketing tips, business lessons and mindset shifts, and free resources.Join here: <a href="https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1" rel="noopener noreferrer" target="_blank">skool.com/pet-photographers-collective-3125</a>📲 Connect with meInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comFree Consistent Bookings Audit: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">inajphotography.com/consistent-booking-audit</a>Mentoring & Coaching for Pet Photographers: <a href="https://www.inajphotography.com/for-photographers" rel="noopener noreferrer" target="_blank">inajphotography.com/for-photographers</a>

July 6, 2026

How to Grow Your Pet Photography Business With Confidence with Stacey Sherman

Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A self-described procrastinator who struggled hugely with confidence. Today she's opening her second studio.In this episode, Ina sits down with Stacey Sherman of BarkHop Studio, a founding member of the Consistent Bookings Mastermind, for an honest client story. Stacey shares what actually shifted for her: how she found the confidence to back herself and negotiate, how she started taking consistent action instead of putting things off, and how she built marketing she can turn on and off, including the community events that now bring her whole town out. If you know the marketing you should be doing to grow your pet photography business but keep putting it off, this one's for you.<h3>Key takeaways</h3><ul><li>You don't need more information, you need to see it made real. As a visual learner, what unlocked Stacey was seeing Ina's actual assets, not another abstract course.</li><li>Your community events are marketing. Strut Your Mutt drew 400 people, 200 dogs and 30-plus vendors, and built partnerships that market her for free.</li><li>A campaign doesn't have to be a big scary thing. Build it once, keep the assets, tweak and repeat.</li><li>Confidence is the real product. From imposter syndrome to a second studio, a VA and 19 booked sessions. Her two words: motivation and confidence.</li><li>Turn the marketing tap on and off. A repeatable system lets you switch it on for bookings and pause it when life needs you.</li></ul> <h3>One thing to try this week</h3>Look at the events you're already doing and write down which ones are actually marketing. Get next quarter's one repeatable event onto your calendar now, before you're scrambling to pull it together.<h3>About Stacey</h3>Stacey Sherman is the photographer behind BarkHop Studio, a studio pet photography business she has built over two and a half years. A former family photographer, she found her way to pet work through fostering and rescue, with a second studio on the way. She is a founding member of Ina's Consistent Bookings Mastermind. Connect with StaceyWebsite: <a href="http://barkhopstudio.com/" rel="noopener noreferrer" target="_blank">http://barkhopstudio.com/</a>Instagram: <a href="http://instagram.com/barkhopstudio" rel="noopener noreferrer" target="_blank">http://instagram.com/barkhopstudio</a><h3> Work with me in the Mastermind</h3>Stacey's story is exactly what the Mastermind is built for. The Consistent Bookings Mastermind is open for enrolment: a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset. <a href="https://www.inajphotography.com.au/mastermind" rel="noopener noreferrer" target="_blank">inajphotography.com.au/mastermind</a>Not ready yet? Start with the Free Consistent Bookings Audit: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">inajphotography.com/consistent-booking-audit</a><h3>💬 Join the Pet Photographers' Collective (free)</h3><a href="https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1" rel="noopener noreferrer" target="_blank">Join the free community on Skool</a><h3>✨ Want to Be Coached Live? (Off the Record)</h3>Drop a voice note or DM on Instagram (@inaj.thepetphotoceo), first name or anonymous. <h3>📲 Connect with Ina</h3>Instagram: <a href="https://instagram.com/inaj.thepetphotoceo" rel="noopener noreferrer" target="_blank">@inaj.thepetphotoceo</a> · Email: <a href="mailto:ina@inajphotography.com" rel="noopener noreferrer" target="_blank">ina@inajphotography.com</a> · <a href="https://www.inajphotography.com/for-photographer" rel="noopener noreferrer" target="_blank">Mentoring & Coaching</a>

June 22, 2026

Why doing more isn't getting you booked

If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you.In this episode I'm sharing a small change to the podcast (more solo episodes, and moving to fortnightly), and why that decision is actually the exact lesson I want to talk about: doing more isn't what gets you booked. Doing the right things, on purpose, is.I break down the difference between passive marketing (your social media, your blog, your SEO) and active marketing (campaigns that actually create a reason to book), and I walk you through a real campaign I'm running in my own studio right now, Dogs of the Season.I'm also launching a new segment called Off the Record. If there's something you're stuck on, send me an anonymous voice note and I'll coach you through it on air.In this episode:<ul><li>Why posting more often isn't the same as being booked</li><li>Passive vs active marketing, and why you need both</li><li>The Dogs of the Season campaign, start to finish</li><li>How a 12-month marketing calendar lets you plan once and repeat</li><li>Why marketing now is what fills your spring and autumn seasons</li><li>One active campaign to plan this week</li></ul> <h2>Work with me in the mastermind</h2>The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. Click here for more info: <a href="https://www.inajphotography.com.au/mastermind" rel="noopener noreferrer" target="_blank">The Consistent Bookings Mastermind</a><h2>📲 Connect with Ina</h2>Instagram: <a href="https://instagram.com/inaj.thepetphotoceo" rel="noopener noreferrer" target="_blank">@inaj.thepetphotoceo </a>Drop me a voice note or DM on instagram for the "Off the Record Segment".Email: <a href="mailto:ina@inajphotography.com" rel="noopener noreferrer" target="_blank">ina@inajphotography.com</a>Free Consistent Bookings Audit - find your gap in getting consistent bookings: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/consistent-booking-audit</a>Mentoring & Coaching for Pet Photographers — Learn More: <a href="https://www.inajphotography.com/for-photographers" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/for-photographer</a>

55 total episodes available

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Frequently asked questions

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What is The Pet Photographers' Journal?: Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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