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The Pet Photographers' Journal

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by Ina J Photography

5.0(4 reviews)
49 episodes
Updated Daily
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Podcast Overview

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

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Publishing Since

6/16/2025

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Recent Episodes

Episode thumbnail for The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto

May 18, 2026

The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto

<p>What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill?</p><p>That is exactly what Jason Krieger-Baum has built at Fido Photo in Toronto. He has been photographing pets for over 17 years, and in this episode he pulls back the curtain on the giveaway-based lead generation model that now drives his entire business. No organic social. No cold outreach. Just a system that works.</p><p>This conversation gets genuinely specific. We talk numbers, ad structure, booking rates, same-day ordering, and why Jason believes he would start with this model all over again if he were beginning today.</p><p><strong>What we cover:</strong></p><ul><li>How Jason went from a high-touch luxury brand to a streamlined, high-volume studio model and why he thinks it is the better business</li><li>The giveaway structure that generates 400 to 450 leads per campaign and converts roughly 35 to 40% of winners into booked clients</li><li>His exact ad spend: $8 to $10 per lead, $4,000 to $5,000 per campaign, run four times a year</li><li>Why he spends $500 a day on ads and does not stress about optimising every dollar</li><li>His same-day ordering appointment process and how he culls 350 images down to 30 in just 15 minutes</li><li>The automated booking workflow he uses in Go High Level so clients book themselves without a single phone call from him</li><li>How he physically mails a printed magazine to every client a month before their session to prepare them for the experience</li><li>Why he does not post on social media at all right now and what he does instead</li></ul><br/><p><strong>Key timestamps:</strong></p><ul><li>02:40 Jason's 17+ years in pet photography and how Toronto shaped his approach</li><li>05:00 Two brands, one pivot: the difference between Jason KB and Fido Photo</li><li>09:00 Pricing breakdown including digitals, portraits, wall art, and coffee table books</li><li>14:00 The booking workflow from lead to session without phone calls</li><li>17:00 How Jason shoots six sessions a week across three days</li><li>20:00 Culling 350 photos in 15 minutes and running a same-day ordering session</li><li>32:00 How the giveaway model actually works, who wins and how many book</li><li>37:00 The ad spend breakdown and the ROI equation he uses</li><li>39:00 How he structures his Facebook campaigns: ad sets, audiences, and one ad per set</li><li>1:20:00 Why he puts zero effort into social media and what he is building instead</li></ul><br/><p><strong>Connect with Jason:</strong></p><p>Instagram: <a href="https://www.instagram.com/fido.foto" rel="noopener noreferrer" target="_blank">@fido.foto </a></p><p>Website: <a href="https://www.fido-foto.com/" rel="noopener noreferrer" target="_blank">fido-foto.com</a></p><p><strong>Resources mentioned:</strong></p><ul><li>Go High Level / Difference Maker Revolution (CRM and automation platform Jason uses for his booking workflow)</li><li>ProSelect (slideshow and ordering session software)</li></ul><br/><h2>💬 <strong>Join the Pet Photographers' Collective</strong></h2><p>If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.</p><p>Inside, Ina shares:</p><p>✨ Practical marketing tips</p><p>✨ Business lessons and mindset shifts</p><p>✨ Free resources to help you grow</p><p>Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.</p><p>Join here → <a href="https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1" rel="noopener noreferrer" target="_blank">https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1</a></p><h2>✨ <strong>Want to Be Coached Live?</strong></h2><p>Interested in being featured on a future coaching episode? Apply here: <a href="https://forms.gle/oocMwawVB3de6aM29" rel="noopener noreferrer" target="_blank">https://forms.gle/oocMwawVB3de6aM29</a></p><h2>📲 <strong>Connect with Ina</strong></h2><p>Instagram: <a href="https://instagram.com/inaj.thepetphotoceo" rel="noopener noreferrer" target="_blank">@inaj.thepetphotoceo </a></p><p>Email: <a href="mailto:ina@inajphotography.com" rel="noopener noreferrer" target="_blank">ina@inajphotography.com</a></p><p><strong>Free Consistent Bookings Audit</strong> - find your gap in getting consistent bookings: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/consistent-booking-audit</a></p><p>Mentoring &amp; Coaching for Pet Photographers — Learn More: <a href="https://www.inajphotography.com/for-photographers" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/for-photographer</a></p>

Episode thumbnail for How to Keep Marketing When You're Too Busy Doing the Work

May 10, 2026

How to Keep Marketing When You're Too Busy Doing the Work

<p>Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver.</p><p>And I'm still marketing.</p><p>I know that probably sounds like a lot. This episode is about what that actually looks like, and why having a system already in place means marketing doesn't have to stop just because life gets full.</p><p>I also share the moment that changed how I think about this entirely. A trip to Iceland, two months of no marketing at all, and coming home to a completely empty January and February. No bookings. No enquiries. Checking my emails constantly and genuinely thinking about applying for other jobs.</p><p>That experience is a big part of why I built the repeatable marketing system I use today, and why I created the workshop.</p><h2><strong>Enrol in The Pet Photography Marketing Systems Workshop</strong></h2><p>The Pet The Pet Photography Marketing Systems Workshop starts 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET). More info about the workshop or to enrol visit:</p><p><a href="https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop</a></p><h2>💬 <strong>Join the Pet Photographers' Collective</strong></h2><p>If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.</p><p>Inside, Ina shares:</p><p>✨ Practical marketing tips</p><p>✨ Business lessons and mindset shifts</p><p>✨ Free resources to help you grow</p><p>Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.</p><p>Join here → <a href="https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1" rel="noopener noreferrer" target="_blank">https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1</a></p><h2>✨ <strong>Want to Be Coached Live?</strong></h2><p>Interested in being featured on a future coaching episode? Apply here: <a href="https://forms.gle/oocMwawVB3de6aM29" rel="noopener noreferrer" target="_blank">https://forms.gle/oocMwawVB3de6aM29</a></p><h2>📲 <strong>Connect with Ina</strong></h2><p>Instagram: <a href="https://instagram.com/inaj.thepetphotoceo" rel="noopener noreferrer" target="_blank">@inaj.thepetphotoceo </a></p><p>Email: <a href="mailto:ina@inajphotography.com" rel="noopener noreferrer" target="_blank">ina@inajphotography.com</a></p><p><strong>Free Consistent Bookings Audit</strong> - find your gap in getting consistent bookings: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/consistent-booking-audit</a></p><p>Mentoring &amp; Coaching for Pet Photographers — Learn More: <a href="https://www.inajphotography.com/for-photographers" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/for-photographer</a></p>

Episode thumbnail for Your Next Busy Season Is Being Decided Right Now

May 2, 2026

Your Next Busy Season Is Being Decided Right Now

<p>I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February.</p><p>That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.</p><p>If you're in a busy season right now and you're not thinking about what happens next, or if you're staring at a quiet calendar wondering how it got this way, this one is for you.</p><p><strong>In this episode:</strong></p><ul><li>Why the feast and famine cycle is not about how hard you're working (and what it's actually about)</li><li>The 4 to 6 week marketing lag and why your empty calendar is never about now</li><li>What a National Love Your Pet Day giveaway brought in, including one client who spent $6,000 and another who spent $3,980</li><li>Sharon Canovas's story: how a stunt performer in Hamilton, Ontario went from scrambling for bookings to a fully booked spring by planning her whole year in December</li><li>The one action to take this week, depending on your season and hemisphere</li></ul><br/><h2><strong>Resources and links mentioned:</strong></h2><ul><li><strong>The Pet Photography Marketing Systems Workshop starting 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET): </strong><a href="https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop</a></li><li><strong>Sharon Canovas's episode: From Overwhelmed With Marketing to Fully Booked for Spring</strong> <a href="https://the-pet-photographers-journal.captivate.fm/episode/from-overwhelmed-with-marketing-to-fully-booked-for-spring-with-sharon-canovas" rel="noopener noreferrer" target="_blank">Listen on Captivate</a> | <a href="https://open.spotify.com/episode/4LC6bhrtoIgx1RCKXG4IYH?si=fkcqwFv0TACgxhPle1s84A" rel="noopener noreferrer" target="_blank">Listen on Spotify</a></li></ul><br/><h2><strong>Your one action from this episode</strong></h2><p>Write down your next peak booking window. Count back four to six weeks from that date. That's when your marketing needs to start. Not when the season arrives. Not when your calendar starts looking quiet. Now.</p><h2>💬 <strong>Join the Pet Photographers' Collective</strong></h2><p>If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.</p><p>Inside, Ina shares:</p><p>✨ Practical marketing tips</p><p>✨ Business lessons and mindset shifts</p><p>✨ Free resources to help you grow</p><p>Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.</p><p>Join here → <a href="https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1" rel="noopener noreferrer" target="_blank">https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1</a></p><h2>✨ <strong>Want to Be Coached Live?</strong></h2><p>Interested in being featured on a future coaching episode? Apply here: <a href="https://forms.gle/oocMwawVB3de6aM29" rel="noopener noreferrer" target="_blank">https://forms.gle/oocMwawVB3de6aM29</a></p><h2>📲 <strong>Connect with Ina</strong></h2><p>Instagram: <a href="https://instagram.com/inaj.thepetphotoceo" rel="noopener noreferrer" target="_blank">@inaj.thepetphotoceo </a></p><p>Email: <a href="mailto:ina@inajphotography.com" rel="noopener noreferrer" target="_blank">ina@inajphotography.com</a></p><p><strong>Free Consistent Bookings Audit</strong> - find your gap in getting consistent bookings: <a href="https://www.inajphotography.com/consistent-booking-audit" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/consistent-booking-audit</a></p><p>Mentoring &amp; Coaching for Pet Photographers — Learn More: <a href="https://www.inajphotography.com/for-photographers" rel="noopener noreferrer" target="_blank">https://www.inajphotography.com/for-photographer</a></p>

49 total episodes available

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What is The Pet Photographers' Journal?

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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