by Online Trainer Mentorship
Build & Scale is the go-to podcast for personal trainers and fitness coaches ready to grow profitable online businesses. Hosted by Jon Vlahogiannakos of the Online Trainer Mentorship, this show delivers real-world client case studies, step-by-step business strategies, content tips, and scalable systems that help you attract clients, increase revenue, and ditch burnout. If you want freedom and income through online coaching, this podcast is for you.
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Publishing Since
6/25/2025
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June 10, 2026
<p>Most fitness coaches and trainers using AI right now are making the same mistake: they're putting it where it hurts most and ignoring where it helps most.</p><p>In this episode, Jon breaks down the front end vs. back end framework for AI in your coaching business, why AI-generated content is quietly killing trust with your audience, and the three-step approach to using AI as a tool without losing your voice in the process.</p><p><strong>What you'll hear in this episode:</strong></p><ul><li>Why posting more AI-generated content is producing fewer conversations and fewer clients</li><li>The front end vs. back end framework: where AI genuinely helps and where it actively works against you</li><li>Why your audience can feel when your voice is gone, even if they can't name it</li><li>The one question to ask before you post anything</li><li>Three practical ways to use AI as a research and outlining tool without outsourcing your voice</li><li>Why your voice is your biggest competitive advantage right now, and why that's more true in an AI world than before it</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>00:02 - Why almost every coach is thinking about AI wrong01:15 - The trap: posting more but connecting less02:35 - Front end vs. back end: the framework04:45 - Where AI hurts06:20 - Three practical steps for using AI the right way09:30 - The bigger picture: trust is down, your voice is the opportunity11:30 - Why your voice has always been the asset and what that means now</p><p><strong>Ready to figure out what's actually holding your online business back?</strong></p><p><a href="https://theptdc.typeform.com/to/RJpsBUdt#source=June10Pod" target="_blank" rel="noopener noreferer">Book a free strategy call</a> with the OTM team. Whether you're 5 months in or 15 years in, we'll look at exactly what's going on in your business and what needs to move first.</p><p><br></p>
May 27, 2026
<p>You've been telling yourself you don't have time, you're not ready, or you don't want to be salesy. This episode breaks down the five real reasons in-person trainers haven't gone online yet, why those reasons almost never match what's actually going on, and what it actually takes to get moving. </p><p>Jon pulls no punches, draws direct parallels between the excuses coaches make and the ones their own clients use, and gives a clear picture of what the path forward actually looks like.</p><p><strong>Takeaways</strong></p><ul><li>"I don't have time" is almost always a priority problem, not a time problem</li><li>Readiness is a feeling, not a status, and it comes after you start, not before</li><li>Confusion and overwhelm are not the same thing, and the answer to overwhelm is never inaction</li><li>Failed attempts usually trace back to a vague offer and skipped follow-up, not the trainer's ability</li><li>Selling is not manipulation, it is offering to solve a problem for someone who already has it</li></ul><p><strong>Timestamps</strong></p><p>00:01 -- Welcome and episode framing00:45 -- The "I don't have time" objection and why it's a priority problem02:23 -- What it actually means when coaches say they don't have time02:58 -- The "I'm not ready" belief and why it's the most expensive one in the industry04:00 -- Jon's own story: first three clients, no website, March 202005:00 -- The mirror moment: you tell your clients the same thing06:07 -- "I don't know where to start" and why there's too much information, not too little08:00 -- The content mistake: training clips vs. solving the right problems09:16 -- "I tried and it didn't work" and what actually went wrong11:24 -- Why posting and waiting doesn't sign clients11:59 -- The DM follow-up and the green light system13:33 -- Parallels between building online coaching and coaching fitness clients14:02 -- "I don't want to be salesy" and where that fear actually comes from16:03 -- What the conversation actually looks like when it's done right18:18 -- Gym floor conversations vs. DM conversations: same thing</p><p><strong>CTA</strong></p><p>Ready to stop sitting on it? <a href="https://online-trainer-mentorship.kit.com/get-online-fitness-clients-workshop" target="_blank" rel="noopener noreferer">Register for the free live workshop,</a> How to Sign Your First 3 to 5 Online Clients in 7 Days, on June 2nd. Spots are limited and registration closes May 31st. </p><p><a href="https://theptdc.typeform.com/to/RJpsBUdt#source=May27Pod" target="_blank" rel="noopener noreferer">Book a strategy call with our team</a>Follow us on Instagram:<a href="https://www.instagram.com/onlinetrainermentorship/" target="_blank" rel="noopener noreferer"> @onlinetrainermentorship</a> </p><p><br></p><p><strong>-----</strong></p><p>online fitness coaching, in-person trainer going online, how to get online coaching clients, fitness coach excuses, online trainer mindset, fitness business growth, online coaching offer, DM strategy for coaches, fitness coach sales, how to start online coaching</p>
May 20, 2026
<p>Most trainers who try to go online are not missing skills, certifications, or experience. They're missing a specific offer someone can actually say yes to. </p><p>In this episode, Jon shares the exact seven-day challenge he ran in March 2020 that signed his first three online clients, kickstarted his mentorship, and took his business from $60K in-person to $60K, $104K, and $120K online in back-to-back years.</p><p><strong>Takeaways</strong></p><p>-- Building a website, growing a following, and redesigning your brand are not the path to your first online client. A specific offer is.</p><p>-- Waiting until you feel ready is what keeps most trainers stuck. Readiness comes after the action, not before it.</p><p>-- The post opens the door. 90% of enrollments happen in the follow-up, not from people DMing you first.</p><p>-- The founding client model is not about discounting your value. It is about buying data and momentum with a low barrier offer.</p><p>-- One client is still with Jon six years later. It started with a $197, 60-day offer.</p><p><strong>Timestamps</strong></p><p>-- 00:02 -- Why trainers who go online struggle to sign their first client-- 01:29 -- The real problem: a missing offer, not missing skills-- 02:48 -- Jon's story: in-person comfort, pandemic shutdown, and no choice-- 05:09 -- From $60K in-person to $60K, $104K, and $120K all online-- 06:18 -- What trainers do instead of fixing their offer-- 08:02 -- What the actual business looked like in March 2020-- 15:13 -- What happened day by day in the seven-day challenge-- 17:12 -- Why $197 was the right price and what it led to-- 19:36 -- The gap: specificity of offer and willingness to follow up-- 20:31 -- The pressure that forced the action-- 21:23 -- The free workshop on June 2nd and what you will walk away with</p><p><strong>We are running a free live workshop on June 2nd at 1pm EST -- How to Sign 3-5 Online Fitness Coaching Clients in the Next 7 Days. One hour on Zoom. You will leave with a specific offer drafted, a DM closing framework, and a 7-day action plan. Registration link below.</strong></p><p><strong></strong><a href="https://online-trainer-mentorship.kit.com/get-online-fitness-clients-workshop" target="_blank" rel="ugc noopener noreferrer"><strong>[WORKSHOP REGISTRATION LINK]</strong></a><strong></strong></p><p>Follow us on Instagram: <a href="https://www.instagram.com/onlinetrainermentorship/" target="_blank" rel="ugc noopener noreferrer">@onlinetrainermentorship</a></p><p><br /></p><p>-----</p><p><br /></p><p><br /></p><p>online fitness coaching, online personal trainer, how to get online coaching clients, personal trainer business, fitness business growth, online trainer, fitness coach, founding client model, how to go online as a trainer, personal training business</p>
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Build & Scale is the go-to podcast for personal trainers and fitness coaches ready to grow profitable online businesses.
Hosted by Jon Vlahogiannakos of the Online Trainer Mentorship, this show delivers real-world client case studies, step-by-step business strategies, content tips, and scalable systems that help you attract clients, increase revenue, and ditch burnout.
If you want freedom and income through online coaching, this podcast is for you.
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