“出海”是一个很浪漫的词。 它强调的是“出”，到海上去。而海的那边是什么，我们并不知道。 它不强调我要征服什么，获得什么；也没有说具体要做什么事。它只是在说一个动作，而这个动作的结果未知，保留了所有的可能。 中国企业出海，是这几年非常热门的话题。作为一名品牌营销从业者，我非常好奇中国的品牌遇到了什么挑战和困难，又将如何战胜它们。这仿佛是一个新的“大航海时代”，成千上万的品牌船队穿越苍茫大海，而我们将会见证这震撼人心的旅程。 本节目以访谈的形式进行。我会采访中国出海企业的决策人，或者执行者，请他们传授经验，倾诉遭遇。我努力做好一个提问者，帮听众挖掘真正有价值的信息。 同时，这个节目也没有那么严肃：我们的聊天一定是轻松欢快的。因此，你们可能不得不忍受我中年男人“银铃般的笑声”。 本节目每隔一周，周四更新。
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2/8/2024
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February 5, 2026
<p>林洁是我的好朋友。好几年前我们在上海聊天，她说她要出海。24年她就跑到东南亚来转了一圈，最后选定了越南。</p><p>经历了一大堆琐碎而又拉扯的准备工作以后，2025年林洁的海外业务终于做起来了，取得了不错的进展。越南分公司有90%以上的本土员工，已经可以相对独立地运行。她说，接下来她的工作重心就要转到其他国家和地区了。</p><p>这一期节目，我和林洁聊她的“从0到1”，希望能够记录那些真实的出海故事。有趣的是，作为前外企员工，我们时不时还会想起当年作为中国本土员工的心态。林洁说，现在我终于明白当年那些老外的想法了！</p><p>01:27 出海的两个前提：国内增长放缓 + TikTok形成商业闭环</p><p>11:57 三种出海模式不用选择，可以都跑起来！</p><p>21:40 欣欣向荣的越南，和被迎头暴击的霸王茶姬</p><p>29:30 当中国效率遇到当地文化，你需要一个合作伙伴</p><p>37:16 在胡志明租一个办公室怎么也能这么难？</p><p>48:48 具体到业务，总是有各种选择需要你来判断</p><p>55:59 为什么需要招募90%以上的本地员工？</p><p>01:01:34 我不懂越南语，但我坚持要亲自面试越南主播</p><p>01:14:01 如何“勾搭”当地市场的头部达人？</p><p>01:18:41 下一步：线下扩张、产品扩容</p><p>01:22:27 生意模式不是最大挑战，财税法务才是</p><p>01:26:27 影响成功的最大因素，是人</p><p>01:33:17 什么样的人适合出海：性格和情怀</p>
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Tim Li, CEO of HireIO, shares insights on which markets, industries, and companies offer opportunities for Chinese companies expanding abroad, and what changes they need to make.
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大雪 shares her struggles and insights on finding a job in Singapore, revealing key strategies and reflections on working abroad that resonate with Chinese entrepreneurs seeking top talent.
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“出海”是一个很浪漫的词。
它强调的是“出”，到海上去。而海的那边是什么，我们并不知道。
它不强调我要征服什么，获得什么；也没有说具体要做什么事。它只是在说一个动作，而这个动作的结果未知，保留了所有的可能。
中国企业出海，是这几年非常热门的话题。作为一名品牌营销从业者，我非常好奇中国的品牌遇到了什么挑战和困难，又将如何战胜它们。这仿佛是一个新的“大航海时代”，成千上万的品牌船队穿越苍茫大海，而我们将会见证这震撼人心的旅程。
本节目以访谈的形式进行。我会采访中国出海企业的决策人，或者执行者，请他们传授经验，倾诉遭遇。我努力做好一个提问者，帮听众挖掘真正有价值的信息。
同时，这个节目也没有那么严肃：我们的聊天一定是轻松欢快的。因此，你们可能不得不忍受我中年男人“银铃般的笑声”。
本节目每隔一周，周四更新。
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