- 1,091
- Episodes
- 709
- Transcribed
- 33
- Ratings
- Daily
- Cadence
- 2021
- First episode
- 23K
- YouTube views
About Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
- Publisher
- Bryan Barletta
- Category
- business · technology
- Language
- en
- Explicit
- Yes
- First episode
- 31 Jan 2021
- Latest episode
- 9 Oct 2026
Latest episodes
709 of 1,091 episodes have a transcript.
9 Oct 2026TRANSCRIPT
The New Rules of Podcast Advertising, Automating the Average, & More
8 Oct 2026TRANSCRIPT
Resetting Podcasting's Thermostat, Ad Spend Increase, & More
8 Oct 2026TRANSCRIPT
Reset Your Thermostat
Inside a recent episode
The New Rules of Podcast Advertising, Automating the Average, & More
Published 9 Oct 2026 · Transcript excerpt
[…] The latest models can do the job of the average content marketer, and he sees the same risk in market research where synthetic respondents are the hot topic. Research earns its keep by finding the outlier nobody modeled, and a synthetic respondent simply hands the consensus back. For podcasting, Tom says the dividing line is the same. AI used for average tasks makes you better, and AI used to make the product itself makes you average. Show notes, chapter markers, and ad operations such as trafficking, reporting, and matching inventory to briefs are all fair game to delegates. What can't be delegated is the work predicated on individuals' exceptional traits, the host-read ad and the content itself. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on Sounds Profitable
Names identified in recent episode analyses. Showing up to five guests.
- Tom Webster
- Greg Glenday
- Dan Granger
- Sharon Taylor
- Guang Jin Yeo
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 22,527
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.2 / 5
- 24 ratings
- Spotify
- 4.4 / 5
- 9 ratings
Podcast Authority Score: 83 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 99
- Social presence
- 0
- YouTube
- 76
- Engagement
- 90
Contact Sounds Profitable
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Sounds Profitable
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Sounds Profitable take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
709 of 1,091 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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