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The IT Experts Podcast

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by Ian Luckett

5.0(13 reviews)
297 episodes
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Podcast Overview

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!

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11/16/2019

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Recent Episodes

Episode thumbnail for EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett

July 19, 2026

EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett

<div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">In</span><span class= "NormalTextRun SCXW124583862 BCX0"> this episode of The IT Experts Podcast, I tackle one of the most common frustrations I hear from MSP owners every single week, the belief that MSP marketing simply does not work. I hear it constantly. Someone has tried an agency, a friend who knows social media, some pay per click, or a few Facebook ads, and each time the results fell flat. The real issue, as I explain, is not the tactic itself. It is the absence of a system that connects every activity back to booked calls and revenue.</span></span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW124583862 BCX0">I open by challenging you to interrogate your marketing agency with one question, how does what you are doing connect to more booked calls. I have found that many agencies do not understand the MSP model, focusing on surface level activity like website redesigns and vague positioning work rather than a measurable path to pipeline. Inside The MSP Growth Hub, this connection between activity and results sits at the heart of the New Client Runway framework I teach from day one.</span><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">I also address the MSP habit of leaning heavily on referrals. While steady referrals feel comfortable, I point out that this approach leaves owners exposed. If your biggest client leaves or a referral source dries up, you can lose</span> <span class="NormalTextRun SCXW124583862 BCX0">a significant chunk</span><span class= "NormalTextRun SCXW124583862 BCX0"> of monthly recurring revenue overnight, with no backup plan in place. This is where account management, paired with consistent MSP marketing, becomes essential for protecting and growing your income.</span></span><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">A central theme of the episode is what I call the stop start marketing cycle. I describe the familiar pattern, a quiet pipeline triggers a burst of marketing activity, a referral arrives, focus shifts back to delivery, and a few months later</span><span class= "NormalTextRun SCXW124583862 BCX0">,</span><span class= "NormalTextRun SCXW124583862 BCX0"> the cycle repeats. I call this Groundhog Day </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW124583862 BCX0">marketing</span><span class="NormalTextRun SCXW124583862 BCX0"> and I link it directly to why so many MSPs remain stuck under a million pounds in turnover. Without consistent visibility, you never build the compounding authority needed to be recognised as the expert in your niche.</span></span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">To fix this, I share five practical steps for building an effective MSP marketing system. The first is committing to a</span> <span class= "NormalTextRun SCXW124583862 BCX0">twelve-month</span><span class= "NormalTextRun SCXW124583862 BCX0"> runway rather than a </span><span class= "NormalTextRun SCXW124583862 BCX0">three-month</span><span class= "NormalTextRun SCXW124583862 BCX0"> test, broken down into quarters and months so you know exactly what to focus on and when. The second is setting leading indicators, tracking visibility, conversations, and engagement rather than only watching for closed deals. I share a real example of a client who needed fresh leads, better numbers, and a profit first mindset, showing how leading indicators reveal what is really happening in your business.</span></span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">The third step is building weekly consistency. I recommend posting on LinkedIn at least three times a week from your personal profile and a couple of times from your company page, alongside keeping your Google Business Profile updated. I remind you that people buy from people, and visibility builds the trust</span> <span class= "NormalTextRun SCXW124583862 BCX0">required</span><span class= "NormalTextRun SCXW124583862 BCX0"> before anyone books a call. I also stress that the money is in the follow up, encouraging you to stay professional, purposeful, and persistent with every new conversation rather than sending one message and giving up.</span></span><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW124583862 BCX0">The fourth step is tracking pipeline momentum using our ONCAM framework, One New Client A Month, which helps you understand how many conversations and what conversion rate you need to hit your growth goals. The fifth step is treating MSP marketing as a genuine cost of growth, with a proper budget attached, reported on regularly alongside your other key performance indicators.</span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0">I close by reminding you that sustainable growth is built on visibility, not luck. I encourage you to step outside your comfort zone, commit to the process, and trust that consistent MSP marketing compounds over time into a stronger brand, a healthier pipeline, and a more confident position in your market</span><span class= "NormalTextRun SCXW124583862 BCX0">.</span></span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "NormalTextRun SCXW124583862 BCX0">Make sure to check out our</span><span class= "NormalTextRun SCXW124583862 BCX0"> </span><a class= "Hyperlink SCXW124583862 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">Ultimate MSP Growth Guide</span><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">,</span></a><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW124583862 BCX0"> a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. </span><span class= "NormalTextRun SCXW124583862 BCX0">It's</span><span class= "NormalTextRun SCXW124583862 BCX0"> 44 pages rammed with advice, </span><span class= "NormalTextRun SCXW124583862 BCX0">insights</span><span class= "NormalTextRun SCXW124583862 BCX0"> and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click </span></span><a class= "Hyperlink SCXW124583862 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW124583862 BCX0"> </span><span class= "NormalTextRun SCXW124583862 BCX0">to get your copy.</span><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "NormalTextRun SCXW124583862 BCX0">Connect on LinkedIn </span><a class="Hyperlink SCXW124583862 BCX0" href= "https://www.linkedin.com/in/ianluckett/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW124583862 BCX0"> with Ian </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW124583862 BCX0">and also</span><span class= "NormalTextRun SCXW124583862 BCX0"> with Stuart by clicking this </span></span><a class="Hyperlink SCXW124583862 BCX0" href="https://www.linkedin.com/in/stuartwarwick/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">LINK</span></a><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW124583862 BCX0">And when </span><span class="NormalTextRun SCXW124583862 BCX0">you're</span><span class="NormalTextRun SCXW124583862 BCX0"> ready to take the next step in growing your MSP, </span><span class= "NormalTextRun SCXW124583862 BCX0">come and take</span><span class= "NormalTextRun SCXW124583862 BCX0"> the </span></span><a class="Hyperlink SCXW124583862 BCX0" href="https://scaleyourmspquiz.com/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">Scale with Confidence MSP Mastery Quiz</span></a><span class="TextRun SCXW124583862 BCX0" lang= "EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW124583862 BCX0">. </span><span class= "NormalTextRun SCXW124583862 BCX0">In just three minutes, </span><span class= "NormalTextRun SCXW124583862 BCX0">you'll</span><span class= "NormalTextRun SCXW124583862 BCX0"> </span><span class= "NormalTextRun SCXW124583862 BCX0">get a 360-degree scan of your MSP and </span><span class= "NormalTextRun SCXW124583862 BCX0">identify</span><span class= "NormalTextRun SCXW124583862 BCX0"> the one or two tactics that could help you find more time, engage & align your </span><span class= "NormalTextRun SCXW124583862 BCX0">people</span><span class= "NormalTextRun SCXW124583862 BCX0"> and generate more leads.</span></span><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW124583862 BCX0">If </span><span class= "NormalTextRun SCXW124583862 BCX0">you're</span><span class= "NormalTextRun SCXW124583862 BCX0"> serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us </span></span><a class= "Hyperlink SCXW124583862 BCX0" href= "https://go.themspgrowthhub.com/are-we-the-right-fit/" target= "_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW124583862 BCX0">.</span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "NormalTextRun SCXW124583862 BCX0">OR </span><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "NormalTextRun SCXW124583862 BCX0">To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click </span><a class= "Hyperlink SCXW124583862 BCX0" href= "https://www.facebook.com/groups/738967166458742/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW124583862 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "EOP Selected SCXW124583862 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW124583862 BCX0"> <p class="Paragraph SCXW124583862 BCX0"><span class= "TextRun SCXW124583862 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW124583862 BCX0">Until next time, look after yourself and </span><span class= "NormalTextRun SCXW124583862 BCX0">I'll</span><span class= "NormalTextRun SCXW124583862 BCX0"> catch up with you soon!</span></span><span class= "NormalTextRun SCXW124583862 BCX0"> </span></p> </div>

Episode thumbnail for EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion

July 12, 2026

EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion

<div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW74364050 BCX0">In this episode of The IT Experts Podcast, I hosted an MSP Insights Roundtable on AI, automation, and observability at scale, bringing together three brilliant guests, Joe Burns, Fiona Challis, and Nick Horner. What struck me straight away was how all three agreed on one thing before we even got into the detail. AI, automation, and observability only work when you understand your own processes first. Joe walked us through how his MSP, Reformed, built its operational maturity by </span><span class= "NormalTextRun SCXW74364050 BCX0">identifying</span><span class= "NormalTextRun SCXW74364050 BCX0"> repetitive tasks, spotting where human error crept in, and asking his team what they </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW74364050 BCX0">actually disliked</span><span class= "NormalTextRun SCXW74364050 BCX0"> doing. Only once that groundwork was done did he bring in automation, including an early AI triage system on the service desk, and it paid off.</span></span><span class="EOP SCXW74364050 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW74364050 BCX0">Nick added a perspective I loved, describing how starting small with clients avoids the scope creep that can derail an automation project before it even gets going. He shared a story about a modest HR automation that grew organically once the client saw the value for themselves, and how bringing end users into the process from day one builds the kind of trust that makes AI, automation, and observability actually stick. Getting genuine buy in, as Nick put it, turns a nervous stakeholder into a project sponsor rather than a blocker.</span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW74364050 BCX0">Fiona introduced an idea I keep coming back to, becoming your own customer zero, assessing your own readiness before you ever take an AI conversation to a client. She told us most MSPs score only two or three out of five on her readiness assessment, which shows how much foundational work is still undocumented across our sector. We spent time discussing how observability has changed, moving away from juggling dashboards across Microsoft 365, PSA, and RMM tools towards a single intelligent layer that pulls everything together securely and quickly. Nick made the point that speed and accuracy no longer need a dedicated Power BI specialist, and Fiona reminded us that the ROI conversation always starts with measuring a baseline before you change anything.</span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW74364050 BCX0">One of my favourite moments came from Joe, describing a law firm that spent three to four hours every week cross checking court lists against their case management system, a task his team solved with an agent in fifteen minutes. Fiona echoed this, encouraging MSPs to lead with one practical win rather than an overwhelming pitch, because solving a single</span> <span class="NormalTextRun SCXW74364050 BCX0">small problem</span><span class= "NormalTextRun SCXW74364050 BCX0"> tends to open the door to many more conversations. We also got into the tension between compliance and outcome. Fiona argued that clients buy the outcome AI delivers rather than the technology itself, and Joe pushed back with honest feedback from his law firm clients, who want compliance answered first given how sensitive that sector is to reputational risk. Both agreed that governance needs to be built into the foundations of any deployment rather than bolted on afterwards.</span></span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW74364050 BCX0">Drawing on Daniel Priestley's thinking around demand and supply tension, Joe warned us against pouring all our energy into operational capacity while neglecting sales and marketing, a gap that can quietly erode margins even as efficiency improves. Fiona picked this up with real enthusiasm, describing how AI and automation can make selling feel far more natural, framing every client conversation as a business problem to solve rather than a service to pitch. She introduced the three pillars she coaches MSPs towards, capacity, experience, and revenue, and stressed the importance of owning your intellectual property rather than giving away your hard built agents for free.</span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"> </p> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW74364050 BCX0">We closed by sharing how each of us measures success, from</span> <span class= "NormalTextRun SCXW74364050 BCX0">outcome-based</span><span class= "NormalTextRun SCXW74364050 BCX0"> tracking to client and employee satisfaction </span><span class= "NormalTextRun SCXW74364050 BCX0">scores, before</span><span class= "NormalTextRun SCXW74364050 BCX0"> final takeaways. Nick urged everyone to embrace the shift and stay ahead of the curve, Joe reminded us that capacity means nothing without the ability to sell it, and Fiona encouraged listeners to stop overthinking and take the first step. I came away from this session convinced, more than ever, that AI, automation, and observability can genuinely transform an MSP, provided the fundamentals are respected along the way.</span></span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props="{"201341983":0,"335559740":259}">  </span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">Connect with </span><span class= "NormalTextRun SCXW74364050 BCX0">Fiona Challis</span><span class= "NormalTextRun SCXW74364050 BCX0"> through </span></span><a class="Hyperlink SCXW74364050 BCX0" href="https://www.linkedin.com/in/fionachallis/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">LinkedIn</span></a><span class= "NormalTextRun SCXW74364050 BCX0"> and </span><a class= "Hyperlink SCXW74364050 BCX0" href="https://fionachallis.com/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">website</span></a><span class= "NormalTextRun SCXW74364050 BCX0">.</span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">Connect with </span><span class="NormalTextRun SCXW74364050 BCX0">Joe Burn</span><span class="NormalTextRun SCXW74364050 BCX0">s through </span></span><a class="Hyperlink SCXW74364050 BCX0" href="https://www.linkedin.com/in/cyber-security-speaker-joe/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">LinkedIn</span></a><span class= "NormalTextRun SCXW74364050 BCX0"> and </span><a class= "Hyperlink SCXW74364050 BCX0" href="https://reformed-it.co.uk/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">website</span></a><span class= "NormalTextRun SCXW74364050 BCX0">.</span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">Connect with </span><span class="NormalTextRun SCXW74364050 BCX0">Nick Horner</span><span class= "NormalTextRun SCXW74364050 BCX0"> through </span></span><a class="Hyperlink SCXW74364050 BCX0" href="https://www.linkedin.com/in/slnetworks/" target="_blank" rel= "noreferrer noopener"><span class="NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle="Hyperlink">LinkedIn</span></a><span class= "NormalTextRun SCXW74364050 BCX0">.</span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props="{"201341983":0,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "NormalTextRun SCXW74364050 BCX0">Make sure to check out our</span><span class= "NormalTextRun SCXW74364050 BCX0"> </span><a class= "Hyperlink SCXW74364050 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">Ultimate MSP Growth Guide</span><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">,</span></a><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW74364050 BCX0"> a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. </span><span class= "NormalTextRun SCXW74364050 BCX0">It's</span><span class= "NormalTextRun SCXW74364050 BCX0"> 44 pages rammed with advice, </span><span class= "NormalTextRun SCXW74364050 BCX0">insights</span><span class= "NormalTextRun SCXW74364050 BCX0"> and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click </span></span><a class= "Hyperlink SCXW74364050 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW74364050 BCX0"> </span><span class= "NormalTextRun SCXW74364050 BCX0">to get your copy.</span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "NormalTextRun SCXW74364050 BCX0">Connect on LinkedIn </span><a class="Hyperlink SCXW74364050 BCX0" href= "https://www.linkedin.com/in/ianluckett/" target="_blank" rel= "noreferrer noopener"><span class="NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle="Hyperlink">HERE</span></a><span class= "TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0"> with Ian </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW74364050 BCX0">and also</span><span class="NormalTextRun SCXW74364050 BCX0"> with Stuart by clicking this </span></span><a class= "Hyperlink SCXW74364050 BCX0" href= "https://www.linkedin.com/in/stuartwarwick/" target="_blank" rel= "noreferrer noopener"><span class="NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle="Hyperlink">LINK</span></a><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">And when </span><span class= "NormalTextRun SCXW74364050 BCX0">you're</span><span class= "NormalTextRun SCXW74364050 BCX0"> ready to take the next step in growing your MSP, </span><span class= "NormalTextRun SCXW74364050 BCX0">come and take</span><span class= "NormalTextRun SCXW74364050 BCX0"> the </span></span><a class="Hyperlink SCXW74364050 BCX0" href="https://scaleyourmspquiz.com/" target="_blank" rel= "noreferrer noopener"><span class="NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle="Hyperlink">Scale with Confidence MSP Mastery Quiz</span></a><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">. </span><span class= "NormalTextRun SCXW74364050 BCX0">In just three minutes, </span><span class= "NormalTextRun SCXW74364050 BCX0">you'll</span><span class= "NormalTextRun SCXW74364050 BCX0"> </span><span class= "NormalTextRun SCXW74364050 BCX0">get a 360-degree scan of your MSP and </span><span class= "NormalTextRun SCXW74364050 BCX0">identify</span><span class= "NormalTextRun SCXW74364050 BCX0"> the one or two tactics that could help you find more time, engage & align your </span><span class= "NormalTextRun SCXW74364050 BCX0">people</span><span class= "NormalTextRun SCXW74364050 BCX0"> and generate more leads.</span></span><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW74364050 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">If </span><span class= "NormalTextRun SCXW74364050 BCX0">you're</span><span class= "NormalTextRun SCXW74364050 BCX0"> serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us </span></span><a class= "Hyperlink SCXW74364050 BCX0" href= "https://go.themspgrowthhub.com/are-we-the-right-fit/" target= "_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW74364050 BCX0">.</span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "NormalTextRun SCXW74364050 BCX0">OR </span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "NormalTextRun SCXW74364050 BCX0">To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click </span><a class= "Hyperlink SCXW74364050 BCX0" href= "https://www.facebook.com/groups/738967166458742/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW74364050 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW74364050 BCX0"> <p class="Paragraph SCXW74364050 BCX0"><span class= "TextRun SCXW74364050 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW74364050 BCX0">Until next time, look after yourself and </span><span class= "NormalTextRun SCXW74364050 BCX0">I'll</span><span class= "NormalTextRun SCXW74364050 BCX0"> catch up with you soon!</span></span><span class= "NormalTextRun SCXW74364050 BCX0">  </span><span class= "EOP Selected SCXW74364050 BCX0" data-ccp-props= "{}"> </span></p> </div>

Episode thumbnail for EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett

July 5, 2026

EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett

<div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">In this episode of The IT Experts Podcast, we take you inside The MSP Growth Hub for a look at what happened during the May 2026 Intensive event. Ian Luckett is joined by his business partner Stuart Warwick and coaches Julie Hutchison and Peter Williamson, each sharing what unfolded across two days dedicated to helping MSP owners build stronger, more capable teams. At the heart of the conversation is MSP team alignment, and why it sits right at the centre of scaling a business with confidence.</span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">Stuart opens by explaining the theory behind the Intensive itself. The MSP Growth Hub runs this event three times a year, and each one is themed around one of the three pillars of the Scale with Confidence model. This May the focus was Amplify Capacity, using a framework called Embed and Connect to help growing MSPs align their people behind the strategy and goals of the business. Stuart describes how the vision and annual plan cascade down into a</span> <span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW127845025 BCX0"> sixteen week</span> <span class= "NormalTextRun SCXW127845025 BCX0">plan, then into departmental plans, then into a daily and weekly rhythm across the business. This is MSP team alignment in practice, connecting people to systems,</span> <span class= "NormalTextRun SCXW127845025 BCX0">plans</span> <span class= "NormalTextRun SCXW127845025 BCX0">and direction so the business becomes a genuine asset rather than something that owns the owner.</span></span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">Ian reflects that around eighty percent of the challenges MSP owners bring to The MSP Growth Hub trace back to a leadership opportunity rather than a team problem. He and Stuart discuss the difference between a peer group and a structured programme, and how pausing to look back at progress is often the moment clients realise how far they have</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">actually come</span><span class="NormalTextRun SCXW127845025 BCX0">. That pause, built into the Intensive itself, gives them the chance to calibrate against others on the same journey, working towards genuine MSP team alignment rather than isolated effort, and walk away with practical steps rather than vague encouragement.</span></span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">Julie takes listeners through her session on maximising team dynamics, focused squarely on MSP team alignment through clarity of function and clarity of requirements. She shares a memorable exercise called There's Been a Breach, where clients were deliberately given incomplete information about roles and responsibilities. The resulting confusion mirrored exactly what happens back in their own businesses when expectations are not clearly set. Julie explains that most people arrive at work wanting to do</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">a good job</span><span class="NormalTextRun SCXW127845025 BCX0">, and that a leader's role is to set them up to succeed by removing ambiguity around who owns what.</span></span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">Peter Williamson, newer to The MSP Growth Hub coaching team, brings his background in governance to the conversation. He describes helping clients map every function in their business against the people who currently hold the skills to deliver it, revealing gaps that point directly to training needs or new hires. Peter's simple diagnostic question, asking each team member whether they understand their role and have what they need to do it well, proved to be a powerful starting point for many owners in the room. He also shares a story from one client who, after embedding clearer roles and responsibilities, took a holiday for the first time in three years because their team could confidently carry on without them.</span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">Across all three conversations, a consistent thread</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">emerges</span><span class="NormalTextRun SCXW127845025 BCX0">. MSP team alignment is not a soft nice to have, it is the mechanism that turns a business from something the owner is trapped inside into something that can scale on its own rhythm. Whether through cascading plans, clarity exercises, or mapping skills against functions, the Intensive gave clients practical tools alongside the confidence to use them.</span></span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">The episode closes with a reminder that these insights are available to any MSP owner ready to bring more structure to their team. Getting the fundamentals of roles, responsibilities and communication right creates the foundation for sustainable growth, freeing owners to lead rather than firefight.</span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">How to build a high performing technical team, when you do not know where to start by Ian Luckett</span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">STOP Attracting the Wrong People to Your MSP with Julie Hutchison and Ian Luckett</span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0"> </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">Ready to find out if</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">we're</span> <span class="NormalTextRun SCXW127845025 BCX0">the right fit to help you scale? Book a right fit clarity call: <a href= "https://go.themspgrowthhub.com/are-we-the-right-fit">https://go.themspgrowthhub.com/are-we-the-right-fit</a></span></span><span class="LineBreakBlob BlobObject DragDrop SCXW127845025 BCX0"><a href="https://go.themspgrowthhub.com/are-we-the-right-fit"><span class="SCXW127845025 BCX0"> </span></a><br class="SCXW127845025 BCX0" /> </span> <span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">Make sure to check out our</span> <a class="Hyperlink SCXW127845025 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">Ultimate MSP Growth Guide</span><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">,</span></a> <span class="TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW127845025 BCX0">a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours.</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">It's</span> <span class="NormalTextRun SCXW127845025 BCX0">44 pages rammed with advice,</span> <span class= "NormalTextRun SCXW127845025 BCX0">insights</span> <span class= "NormalTextRun SCXW127845025 BCX0">and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click</span></span> <a class= "Hyperlink SCXW127845025 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a> <span class= "NormalTextRun SCXW127845025 BCX0">to get your copy.</span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">Connect on LinkedIn</span> <a class="Hyperlink SCXW127845025 BCX0" href= "https://www.linkedin.com/in/ianluckett/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a> <span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW127845025 BCX0">with Ian</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">and also</span> <span class="NormalTextRun SCXW127845025 BCX0">with Stuart by clicking this</span></span> <a class= "Hyperlink SCXW127845025 BCX0" href= "https://www.linkedin.com/in/stuartwarwick/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">LINK</span></a><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW127845025 BCX0">And when</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">you're</span> <span class="NormalTextRun SCXW127845025 BCX0">ready to take the next step in growing your MSP,</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">come and take</span> <span class= "NormalTextRun SCXW127845025 BCX0">the</span></span> <a class= "Hyperlink SCXW127845025 BCX0" href="https://scaleyourmspquiz.com/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">Scale with Confidence MSP Mastery Quiz</span></a><span class="TextRun SCXW127845025 BCX0" lang= "EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW127845025 BCX0">.</span> <span class= "NormalTextRun SCXW127845025 BCX0">In just three minutes,</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">you'll</span> <span class="NormalTextRun SCXW127845025 BCX0">get a 360-degree scan of your MSP and</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">identify</span> <span class="NormalTextRun SCXW127845025 BCX0">the one or two tactics that could help you find more time, engage & align your</span> <span class= "NormalTextRun SCXW127845025 BCX0">people</span> <span class= "NormalTextRun SCXW127845025 BCX0">and generate more leads.</span></span><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">OR </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "NormalTextRun SCXW127845025 BCX0">To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click</span> <a class= "Hyperlink SCXW127845025 BCX0" href= "https://www.facebook.com/groups/738967166458742/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW127845025 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class="EOP SCXW127845025 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW127845025 BCX0"> <p class="Paragraph SCXW127845025 BCX0"><span class= "TextRun SCXW127845025 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW127845025 BCX0">Until next time, look after yourself and</span> <span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW127845025 BCX0">I'll</span> <span class="NormalTextRun SCXW127845025 BCX0">catch up with you soon!</span></span><span class= "NormalTextRun SCXW127845025 BCX0">  </span><span class= "EOP SCXW127845025 BCX0" data-ccp-props="{}"> </span></p> </div>

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Ian Luckett

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Graham Stead

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Ali Stewart

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Julie Hutchison

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Stuart Warwick

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Clare Elliott

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Ken Roulston

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Greg Jones

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Claire Jenks

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Jay McBain

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Mark Copeman

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Julie Hutchinson

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What is The IT Experts Podcast?

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business.

In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis.

The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System.

Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share.

So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now.

Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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