May 17, 2026
EP285 - Beyond Recruitment- How to Attract and Retain the Right Staff with Zoe Chatley and Ian Luckett
<div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">In this episode of The IT Experts Podcast, we go beyond recruitment and explore what it really takes to attract and </span><span class= "NormalTextRun SCXW181999902 BCX0">retain</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff in your MSP.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">Many MSP owners tell us that finding good people feels harder than ever. They advertise roles, interview candidates, and still end up wondering why the right people are not applying, or why talented team members leave after </span><span class="NormalTextRun SCXW181999902 BCX0">a short period</span><span class= "NormalTextRun SCXW181999902 BCX0"> of time.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">The truth is that attracting and </span><span class= "NormalTextRun SCXW181999902 BCX0">retaining</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff starts long before you post a job advert.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">In this conversation, I am joined by Zoe Chatley, founder of The Channel Recruiter</span><span class="NormalTextRun SCXW181999902 BCX0">, who specialises in helping businesses across the IT channel recruit exceptional people. Zoe brings more than 20 years of recruitment experience and shares practical insights that every MSP owner can apply straight away.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">We begin by exploring why recruitment has changed so much. Candidates are no longer looking only at salary and job titles. They are thinking much more carefully about the type of company they want to work for, the culture they want to be part of, and whether the business genuinely values its people.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">That means if you want to attract and </span><span class= "NormalTextRun SCXW181999902 BCX0">retain</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff, you need to think like a marketer.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">Your future employees are researching your business in </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW181999902 BCX0">exactly the same</span><span class= "NormalTextRun SCXW181999902 BCX0"> way that prospects research your services. They visit your website, review your LinkedIn presence, read employee feedback, and look for evidence that your business offers a positive and supportive place to work.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">This is where employer branding becomes incredibly important.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">Employer branding is much more than your logo or the design of your website. It is the reputation your business has as a place to work. It includes the way your team talks about the business, the stories you share online, and the consistency between what you say and what your employees experience every day.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">Zoe explains that one of the strongest tools available to MSPs is their Employee Value Proposition, often called the EVP.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">Your EVP is the complete package of benefits, flexibility, support, and opportunities you offer to your team. This includes hybrid working, holiday entitlement, healthcare, career development, flexibility for family life, and the </span><span class= "NormalTextRun SCXW181999902 BCX0">little things</span><span class= "NormalTextRun SCXW181999902 BCX0"> that make people feel trusted and valued.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">When you want to attract and </span><span class= "NormalTextRun SCXW181999902 BCX0">retain</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff, your EVP needs to be clear, meaningful, and visible.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">It should appear in your job adverts, on your website, throughout your interview process, and in the everyday experience your employees have once they join your business.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">We also discuss company culture and why it plays such a critical role.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">Culture is what people experience when they work in your business. It is how people communicate, how leaders behave, and how the team supports one another.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">One of the simplest ways to measure your culture is by looking at staff retention. If talented people stay with you for many years and speak positively about the business, that is usually </span><span class= "NormalTextRun SCXW181999902 BCX0">a very strong</span><span class= "NormalTextRun SCXW181999902 BCX0"> sign that your culture is healthy.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">Values are another essential part of this process.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">Your company values act as your internal compass. They guide decisions, shape behaviour, and help you </span><span class= "NormalTextRun SCXW181999902 BCX0">identify</span><span class= "NormalTextRun SCXW181999902 BCX0"> people who align naturally with your business.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">When you attract and </span><span class= "NormalTextRun SCXW181999902 BCX0">retain</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff, you are looking for individuals whose values match your own. Skills can be developed. Character, attitude, and integrity are much harder to teach.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">One of the most valuable parts of this episode is Zoe's perspective on transferable skills.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">If you are struggling to recruit within the IT industry, there are exceptional people outside the channel who may be a perfect fit. Sales professionals, customer service specialists, and technically minded individuals from other sectors often bring fresh energy, resilience, and strong people skills.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">With the right support and development, these individuals can become some of your strongest team members.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">As Zoe says, do not hire for need. Hire for strength.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">That one idea can completely change the way you build your team.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">If you want to attract and </span><span class= "NormalTextRun SCXW181999902 BCX0">retain</span><span class= "NormalTextRun SCXW181999902 BCX0"> the right staff, start by reviewing your culture, clarifying your values, strengthening your EVP, and telling your story more confidently.</span></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">The businesses that do this consistently become magnets for the right people.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="NormalTextRun SCXW181999902 BCX0">And when you have the right people in the right seats, growth becomes much easier.</span><span class= "LineBreakBlob BlobObject DragDrop SCXW181999902 BCX0"><span class= "SCXW181999902 BCX0"> </span><br class= "SCXW181999902 BCX0" /></span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "NormalTextRun SCXW181999902 BCX0">Connect with Zoe Chatley through LinkedIn </span><a class="Hyperlink SCXW181999902 BCX0" href= "https://www.linkedin.com/in/zoechatley/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW181999902 BCX0"> or through their website </span><a class="Hyperlink SCXW181999902 BCX0" href= "https://www.thechannelrecruiter.co.uk/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0">. You can also send her an email</span><span class= "NormalTextRun SCXW181999902 BCX0"> at</span><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "NormalTextRun SCXW181999902 BCX0">zoe@thechannelrecruiter.co.uk</span><span class="NormalTextRun SCXW181999902 BCX0">.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "NormalTextRun SCXW181999902 BCX0">Make sure to check out our</span><span class= "NormalTextRun SCXW181999902 BCX0"> </span><a class= "Hyperlink SCXW181999902 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">Ultimate MSP Growth Guide</span><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">,</span></a><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW181999902 BCX0"> a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. </span><span class= "NormalTextRun SCXW181999902 BCX0">It's</span><span class= "NormalTextRun SCXW181999902 BCX0"> 44 pages rammed with advice, </span><span class= "NormalTextRun SCXW181999902 BCX0">insights</span><span class= "NormalTextRun SCXW181999902 BCX0"> and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click </span></span><a class= "Hyperlink SCXW181999902 BCX0" href= "https://themspgrowthhub.com/msp-growth-guide/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "NormalTextRun SCXW181999902 BCX0">to get your copy.</span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "NormalTextRun SCXW181999902 BCX0">Connect on LinkedIn </span><a class="Hyperlink SCXW181999902 BCX0" href= "https://www.linkedin.com/in/ianluckett/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW181999902 BCX0"> with Ian </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW181999902 BCX0">and also</span><span class= "NormalTextRun SCXW181999902 BCX0"> with Stuart by clicking this </span></span><a class="Hyperlink SCXW181999902 BCX0" href="https://www.linkedin.com/in/stuartwarwick/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">LINK</span></a><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW181999902 BCX0">And when </span><span class="NormalTextRun SCXW181999902 BCX0">you're</span><span class="NormalTextRun SCXW181999902 BCX0"> ready to take the next step in growing your MSP, </span><span class= "NormalTextRun SCXW181999902 BCX0">come and take</span><span class= "NormalTextRun SCXW181999902 BCX0"> the </span></span><a class="Hyperlink SCXW181999902 BCX0" href="https://scaleyourmspquiz.com/" target="_blank" rel= "noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">Scale with Confidence MSP Mastery Quiz</span></a><span class="TextRun SCXW181999902 BCX0" lang= "EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW181999902 BCX0">. </span><span class= "NormalTextRun SCXW181999902 BCX0">In just three minutes, </span><span class= "NormalTextRun SCXW181999902 BCX0">you'll</span><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "NormalTextRun SCXW181999902 BCX0">get a 360-degree scan of your MSP and </span><span class= "NormalTextRun SCXW181999902 BCX0">identify</span><span class= "NormalTextRun SCXW181999902 BCX0"> the one or two tactics that could help you find more time, engage & align your </span><span class= "NormalTextRun SCXW181999902 BCX0">people</span><span class= "NormalTextRun SCXW181999902 BCX0"> and generate more leads.</span></span><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW181999902 BCX0">If </span><span class= "NormalTextRun SCXW181999902 BCX0">you're</span><span class= "NormalTextRun SCXW181999902 BCX0"> serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us </span></span><a class= "Hyperlink SCXW181999902 BCX0" href= "https://go.themspgrowthhub.com/are-we-the-right-fit/" target= "_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "NormalTextRun SCXW181999902 BCX0">.</span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "NormalTextRun SCXW181999902 BCX0">OR </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "NormalTextRun SCXW181999902 BCX0">To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click </span><a class= "Hyperlink SCXW181999902 BCX0" href= "https://www.facebook.com/groups/738967166458742/" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW181999902 BCX0" data-ccp-charstyle= "Hyperlink">HERE</span></a><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW181999902 BCX0"> <p class="Paragraph SCXW181999902 BCX0"><span class= "TextRun SCXW181999902 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW181999902 BCX0">Until next time, look after yourself and </span><span class= "NormalTextRun SCXW181999902 BCX0">I'll</span><span class= "NormalTextRun SCXW181999902 BCX0"> catch up with you soon!</span></span><span class= "NormalTextRun SCXW181999902 BCX0"> </span><span class= "EOP Selected SCXW181999902 BCX0" data-ccp-props= "{}"> </span></p> </div>