The World Class Agency Podcast

About The World Class Agency Podcast

Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

Publisher

Mark Worrall and Ian Macbeth

Category

business

Language

en

Explicit

No

First episode

17 Aug 2019

Latest episode

29 Sept 2026

Latest episodes

1 of 368 episodes have a transcript.

1. 

   29 Sept 2026

   Stop Being Average: Identity, Discipline & Growth with Rob Brady

   What separates an estate agency that simply operates from one that genuinely stands out? 🔥 In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are joined by Rob Brady from Iceberg Digital for his third appearance on the show. Rob has spent years working directly with estate agency owners, helping them improve performance, culture, leadership and strategy. This conversation digs into what he is seeing from the agents making real progress in 2026 and why knowing exactly who you are, what you stand for and what you are prepared to say no to is becoming increasingly important. They also explore why so many established businesses struggle to articulate their core values, how AI can amplify a strong identity but expose a weak one and why having a plan means very little if the actions needed to achieve it never actually make it into your diary. In this episode, they cover: ✅ Why the strongest estate agencies are becoming more comfortable saying no ✅ How to identify the genuine core values behind your business ✅ Why generic AI content is making authenticity even more valuable ✅ The difference between having a strategy and actually implementing it ✅ Why your diary reveals your real priorities ✅ How one agent went from charging around 1.25% to winning 2% fees ✅ Why confidence and belief can completely change an agent's results ✅ How AI becomes far more powerful when your brand, tone and processes are properly defined ✅ Why 2027 could be the year of saying no to the wrong opportunities ✅ Rob's approach to discipline, personal development and continuous learning ✅ What estate agency businesses can learn from psychology, strategy and high performance Rob also joins the podcast only days after completing a brutal five-day, 250km multi-stage ultra challenge, another example of the discipline and personal development that underpin his approach to business and coaching. 🎟️ 8 FREE TICKETS TO EX11 Rob has very kindly offered 8 FREE tickets to World Class Real Estate Podcast listeners for Iceberg Digital's upcoming EX11 event. The tickets are first come, first served, so only claim one if you genuinely intend to attend. 👉 Claim your free ticket here! (https://www.eventbrite.co.uk/e/1992438712825/?discount=WORLDCLASSAGENCYCPODCAST) The event will bring together speakers and estate agency leaders covering business growth, profitability, AI, performance, leadership, fees and how to build a stronger agency for the future. 🤝 Connect with Rob Brady LinkedIn ( https://www.linkedin.com/in/rob-brady-eliteperformance) 🚀 Powered by Iceberg Digital This episode is powered by Iceberg Digital, AI-powered prospecting, instruction-winning marketing systems and a fully integrated CRM designed to help estate agents work smarter and win more business. 👉 Find out more here! (https://www.iceberg-digital.co.uk) 📘 Get the World Class Estate Agency Annual Manual Want to take what you hear on the podcast and put it into action? The World Class Estate Agency Annual Manual is designed to help estate agents plan, review their performance, set better goals and build a stronger business throughout the year. 👉 Get your copy here! (https://worldclassrealestate.agentresponse.store) 🎧 Listen to the World Class Real Estate Podcast Spotify (https://open.spotify.com/show/0cfH6Ub1wnEuaUAz5Rj2CP) Apple Podcasts (https://podcasts.apple.com/gb/podcast/world-class-real-estate/id1477663124) 📲 Follow World Class Real Estate Instagram (https://www.instagram.com/worldclass_realestate_podcast) Facebook (https://www.facebook.com/people/The-World-Class-Agency-Podcast/100053642472605) TikTok (https://www.tiktok.com/@worldclass.realestate?_t=8o5oI9TkgVs&_r=1) 🤝 Connect with the hosts Ian Macbeth (https://www.linkedin.com/in/ian-macbeth-5190a926) Mark Worrall (https://www.linkedin.com/in/mark-worrall-811ab823) As always, the goal of the World Class Real Estate Podcast is simple: help the estate agency industry improve, grow and get better. 🎙️

2. 

   22 Sept 2026

   Michael Barnes: Building a Premium Estate Agency That People Remember

   🏡 In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are joined by Michael Barnes from Home Estate Agents on the Wirral. Michael and his business partner Ricky launched Home Estate Agents in 2022 and have quickly built a strong reputation, particularly at the premium end of the market. In this episode, Michael explains how they’ve grown the business by focusing on people, honesty, strong culture, better marketing and giving the team the right incentives to perform. The conversation covers what world class estate agency actually looks like when you strip away the shiny tools and focus on the fundamentals. Michael shares why the best client experience is one that people still remember years later, why premium property needs proper local knowledge and why being prepared to tell sellers what they need to hear, rather than what they want to hear, is still one of the most valuable skills an agent can have. In this episode, they discuss: 🏠 How Home Estate Agents grew from a new launch into a strong premium-market competitor💬 Why honesty runs through everything from valuations to vendor communication📍 Why local knowledge becomes even more important at £1m+ price points📸 The impact of professional photography, drone imagery and strong property video📱 How premium property content can generate 100,000+ organic social views💷 Why Michael believes teams should be paid and incentivised at the back end, not just for winning listings👥 How Home attracts, trains and retains strong team members🚀 Why difficult markets can actually build stronger estate agents and stronger businesses📉 Why walking away from knowingly overpriced stock can be the right decision🤝 How business owners staying involved at the front end can help preserve standards as a company grows🏆 Why culture is really about what happens when the business owners aren’t in the room🔑 How a people-first structure can help reduce fall-throughs and improve the client experience Michael also talks about building trust in the premium market, giving staff clear earning opportunities, selling properties off-market, dealing with high-value clients, and why premium agency doesn’t need to mean overcomplicating the job. One of the clearest messages from the episode is: Businesses don’t sell properties. People do. A great conversation for estate agents, business owners, valuers and team leaders looking to grow without losing culture, raise standards and build a stronger presence in the premium market.Connect with Michael Barnes⁠ (https://www.linkedin.com/in/michael-barnes-148650135)LinkedIn (https://www.linkedin.com/in/michael-barnes-148650135)Powered by Iceberg Digital 🚀 Iceberg Digital helps estate agents build better businesses with Lifesycle, AI, automation, nurture journeys and smarter prospecting tools built specifically for the property industry. Find out more about Iceberg Digital here! (https://iceberg-digital.co.uk) Get the World Class Real Estate Annual Manual 📘⁠ (https://worldclassrealestate.agentresponse.store/) The World Class Real Estate Annual Manual is built for estate agents who want practical ideas, better conversations, stronger systems and inspiration to improve their business throughout the year. Grab your copy here! (https://worldclassrealestate.agentresponse.store) Connect with the Hosts:⁠⁠ (https://www.linkedin.com/in/ian-macbeth-5190a926/)⁠ (https://www.linkedin.com/in/mark-worrall-811ab823/) Ian Macbeth (https://www.linkedin.com/in/ian-macbeth-5190a926) Mark Worrall (https://www.linkedin.com/in/mark-worrall-811ab823) Follow World Class Real Estate: Instagram (https://www.instagram.com/worldclass_realestate_podcast) Facebook (https://www.facebook.com/people/The-World-Class-Agency-Podcast/100053642472605) TikTok (https://www.tiktok.com/@worldclass.realestate?_t=8o5oI9TkgVs&_r=1) If you enjoyed this episode, share it with your team and send it to an estate agent who wants to grow without losing the people, culture and standards that made the business successful in the first place.

3. 

   15 Sept 2026

   Toby Martin: 24 Hours, 57 Guests & The Biggest Lessons for Estate Agents

   🎙️ In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth are joined by Toby Martin following his extraordinary 24-hour live broadcast featuring 57 guests from across estate agency, marketing, psychology, leadership and beyond. The event brought together an incredible mix of people, including Rory Sutherland, Phil Agnew, Stephen Brown, Nigel Risner, Matt Giggs and experts from the UK and Australia, while raising money for Breast Cancer Now and Andy’s Man Club. Rather than attempting another 24-hour podcast, Toby joins Mark and Ian to unpack some of the biggest ideas, lessons and practical takeaways from the entire event. And there are plenty. They discuss: 🧠 The Effort Effect — why customers value something more when they can actually see the work that went into it🏡 Why rushing a property onto the market in 24 hours could actually reduce the perceived value of your service🚀 How a proper pre-launch strategy can maximise those crucial first days on the market⚡ Why showing sellers your workings can create stronger loyalty and trust➖ Rory Sutherland’s argument for leading with the negatives instead of pretending every property is perfect🔎 How property descriptions may need to evolve as buyers increasingly use AI search to find homes📖 Why storytelling and richer property information could become even more important💬 The simple question agents aren't asking enough: “Who else do you know who is thinking of selling?”💷 Why agents need more confidence in their fees and why a fee objection could actually be a trust problem👏 Why good leaders should give specific praise rather than simply saying “well done”📵 The importance of being genuinely present with clients, colleagues and family🤝 Why asking for help early can make such a huge difference❤️ And why Toby came away questioning the industry's obsession with personal brand and self-promotion One of the biggest messages from the 24 hours was simple: Work for a cause, not for applause. Toby reflects on how powerful it was to see dozens of people give up their time with no agenda other than sharing ideas, helping others and supporting two brilliant causes. It leads to a fascinating conversation about whether estate agency has become too focused on being the loudest person in the room and whether the strongest brands might actually be the ones that spend more time shining a light on other people. If you're an estate agent, business owner, marketer or team leader, there are a huge number of practical ideas in this episode that you can take away and implement immediately. 🚀 Toby's 24-hour broadcast raised money for Breast Cancer Now and Andy’s Man Club, with more than 17 hours of the sessions available to watch back on demand.Watch the 24-Hour Webinar & Support the Charities ❤️⁠https://24hourwebinar.com (https://24hourwebinar.com/)Connect with Toby Martin⁠ (https://www.linkedin.com/in/toby-martin) on LinkedIn (https://www.linkedin.com/in/toby-martin) Powered by Iceberg Digital 🚀 Iceberg Digital helps estate agents build better businesses with Lifesycle, AI, automation, nurture journeys and smarter prospecting tools built specifically for the property industry. Find out more about Iceberg Digital here! (https://iceberg-digital.co.uk) Get the World Class Real Estate Annual Manual 📘⁠ (https://worldclassrealestate.agentresponse.store/) The World Class Real Estate Annual Manual is built for estate agents who want practical ideas, better conversations, stronger systems and inspiration to improve their business throughout the year. Grab your copy here! (https://worldclassrealestate.agentresponse.store) Connect with the Hosts⁠ (https://www.linkedin.com/in/ian-macbeth-5190a926/) Ian Macbeth (https://www.linkedin.com/in/ian-macbeth-5190a926) Mark Worrall (https://www.linkedin.com/in/mark-worrall-811ab823) Follow World Class Real Estate Instagram (https://www.instagram.com/worldclass_realestate_podcast) Facebook (https://www.facebook.com/people/The-World-Class-Agency-Podcast/100053642472605) TikTok (https://www.tiktok.com/@worldclass.realestate?_t=8o5oI9TkgVs&_r=1) If you enjoyed the episode, share it with your team, reach out to Toby and if you can, head over to the 24-Hour Webinar and support two brilliant charities.

Inside a recent episode

World Class Agency with NAEA CEO, Mark Hayward

Published 3 Dec 2019 · Transcript excerpt

[…] National trading standards will be out there policing for the newly created regulator. We'll be looking to the sector to whistle blow on those that haven't achieved the current level. There will be no exemptions. There will be no ground parent. It will be painful when all the best of chair of the working group that was asked earlier in the year. Does this mean that agents will lose their jobs? Does this mean agency practices will cease to exist? And the answer yes to both, but we'll come out the other end, far fitter, and also more attractive, I think, to the younger element, who perhaps been steered away from a state agency, letting agency, because of the reputation, on the zero, that it has, but this will be now a simple, as clear as a lawyer, that you are qualified to do the job. […]

Who has been a guest on The World Class Agency Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Tom Ashton
• Royston Guest
• Michelle Gallagher
• Steph Walker

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

88,416

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

89

Social presence

0

YouTube

72

Engagement

81

Contact The World Class Agency Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Shows with a similar audience

• 

  Opening The Gates To More Listings

• 

  The Complete Agent Podcast

• 

  Estate Agent Showdown

• 

  The Estate Agent Consultancy Podcast

• 

  Estate Agency X - The Future of Estate & Letting Agency

• 

  EAM: Estate Agency Mastery with Chris Buckler

Questions about The World Class Agency Podcast