by Mark Worrall and Ian Macbeth
Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
Language
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Publishing Since
8/17/2019
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June 16, 2026
<p>What does the future of estate agency really look like? 🏡</p><p><br /></p><p>In this episode of the World Class Real Estate Podcast, Ian Macbeth and Mark Worrall sit down with Adam Mackay at Avocado HQ to talk about customer service, AI, brokerage models, self-employed agents, training, profitability and what estate agents need to do differently if they want to stay relevant.</p><p>Adam shares the advice his dad gave him at the start of his agency career, “don’t be like the rest of them” and explains how that mindset has shaped the way he thinks about clients, business, leadership and the future of the industry. 💡</p><p>From starting as a Saturday boy to building his own agency, then moving into a brokerage model, Adam gives an honest insight into what has changed, what still needs to change and why the best agents of the future will be the ones who combine better technology with better human service.</p><p><br /></p><p>This episode is packed with practical thinking around AI, self-employed agency, reinvestment, customer experience, training, community and the rise of more efficient, profitable estate agency businesses. 🚀</p><p>If you’re an estate agent, business owner or self-employed agent thinking about what comes next, this is one to watch.</p><p><br /></p><p>🎯 In this episode, we cover:</p><p>Why world-class estate agency starts with customer focus</p><p>The advice that shaped Adam’s career: “don’t be like the rest of them”</p><p>Adam’s journey from Saturday boy to agency owner</p><p>Why he moved from a traditional agency into a brokerage model</p><p>How self-employed agents can build safer, more profitable businessesWhy AI should support agents, not replace the human relationship 🤖</p><p>The future of UK estate agency and global brokerage platforms</p><p>Why agents need to reinvest, adapt and stay visible</p><p>The power of training, coaching and community</p><p>Why customer experience still matters more than ever</p><p><br /></p><p>🔗 Connect with Adam Mackay:</p><p><a href="https://www.linkedin.com/in/acmackay" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p><p><a href="https://www.instagram.com/agencywithadam" target="_blank" rel="ugc noopener noreferrer">Instagram</a></p><p><br /></p><p>🚀 Powered by Iceberg Digital</p><p>AI-powered prospecting, instruction-winning marketing systems, and a fully integrated CRM designed to help estate agents work smarter and win more business.</p><p>Visit <a href="https://iceberg-digital.co.uk" target="_blank" rel="ugc noopener noreferrer">Iceberg Digital</a></p><p><br /></p><p>📘 Get the World Class Real Estate <a href="https://worldclassrealestate.agentresponse.store" target="_blank" rel="ugc noopener noreferrer">Annual Manual</a></p><p><br /></p><p>🎧 Listen on:</p><p><a href="https://open.spotify.com/show/0cfH6Ub1wnEuaUAz5Rj2CP" target="_blank" rel="ugc noopener noreferrer">Spotify</a></p><p><a href="https://podcasts.apple.com/gb/podcast/world-class-real-estate/id1477663124" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a></p><p><br /></p><p>📲 Follow World Class Real Estate:</p><p><a href="https://www.instagram.com/worldclass_realestate_podcast" target="_blank" rel="ugc noopener noreferrer">Instagram</a></p><p><a href=" https://www.facebook.com/people/The-World-Class-Agency-Podcast/100053642472605" target="_blank" rel="ugc noopener noreferrer">Facebook</a></p><p><a href="https://www.tiktok.com/@worldclass.realestate?_t=8o5oI9TkgVs&_r=1" target="_blank" rel="ugc noopener noreferrer">TikTok</a></p><p><br /></p><p>🤝 Connect with the hosts:</p><p><a href="https://www.linkedin.com/in/ian-macbeth-5190a926" target="_blank" rel="ugc noopener noreferrer">Ian Macbeth</a></p><p><a href="https://www.linkedin.com/in/mark-worrall-811ab823" target="_blank" rel="ugc noopener noreferrer">Mark Worrall</a></p><p><br /></p><p>If you enjoyed this episode, subscribe, share it with your team, and send it to an estate agent who is ready to think differently.</p><p>👉 Better tech. Better service. Better agency.</p>
June 9, 2026
<p>What really happened behind the Avocado Property and IAD deal? 🥑</p><p>In this special episode of the World Class Real Estate Podcast, Mark Worrall sits down with Ian Macbeth and Mike Robson from Avocado Property to go under the hood of their strategic alliance with IAD.</p><p>After six years of building Avocado into one of the most recognised self-employed estate agency brands in the UK, Ian and Mike share the thinking behind the deal, what it means for Avocado agents, why the brand remains and how the partnership creates the next phase of growth.</p><p>This is an honest conversation about building a business with the end in mind, creating a saleable asset, protecting your agents, negotiating under pressure and knowing when the right opportunity is in front of you. 💡</p><p>Ian and Mike also discuss why simplicity matters, why great businesses are known for one clear thing and why the future of estate agency could be shaped by stronger platforms, better support and more profitable agent-led models.</p><p><br></p><p>If you’re an estate agency owner, self-employed agent, brokerage leader or someone thinking about the long-term value of your business, this episode is packed with insight. 🚀</p><p>🎯 In this episode, we cover:</p><ul><li>What the Avocado and IAD strategic alliance actually means</li><li>Why Avocado kept its brand and agent-first identity</li><li>How Ian and Mike built the business with the end in mind</li><li>Why 100% agent retention mattered so much</li><li>What estate agency owners can learn from the deal</li><li>The difference between building a lifestyle business and a saleable asset</li><li>Why profitability matters more than vanity metrics</li><li>What the negotiation and legal process really felt like</li><li>How partnerships work when you remove ego</li><li>What comes next for Avocado, IAD and the agents involved</li></ul><p><br></p><p>Mike Robson and Ian Macbeth are the founders of Avocado Property, a self-employed estate agency brand built around personal service, strong marketing and agent-led local businesses.</p><p>After six years of growing Avocado, they entered into a strategic alliance with IAD, allowing Avocado agents to keep the brand they’ve built locally while gaining access to a wider platform, stronger infrastructure and more long-term growth opportunities.</p><p>In this episode, Mike and Ian share the real thinking behind the move, the lessons they learned from building and selling a business and why the next chapter is about helping agents build bigger, safer and more scalable businesses.🔗 Connect with Mike & Ian:</p><p><a href="https://www.linkedin.com/in/ian-macbeth-5190a926" target="_blank" rel="noopener noreferer">Ian Macbeth</a><br><a href="https://www.linkedin.com/in/michael-robson-57a84922" target="_blank" rel="noopener noreferer">Mike Robson</a></p><p>🚀 Powered by Iceberg Digital</p><p>AI-powered prospecting, instruction-winning marketing systems, and a fully integrated CRM designed to help estate agents work smarter and win more business.</p><p>Visit <a href=" https://iceberg-digital.co.uk" target="_blank" rel="noopener noreferer">Iceberg Digital</a></p><p>📘 Get the World Class Real Estate <a href="https://worldclassrealestate.agentresponse.store" target="_blank" rel="noopener noreferer">Annual Manual</a></p><p>🎧 Listen on:</p><p><a href="https://open.spotify.com/show/0cfH6Ub1wnEuaUAz5Rj2CP" target="_blank" rel="noopener noreferer">Spotify</a><br><a href="https://podcasts.apple.com/gb/podcast/world-class-real-estate/id1477663124" target="_blank" rel="noopener noreferer">Apple Podcasts</a></p><p>📲 Follow World Class Real Estate:</p><p><a href="https://www.instagram.com/worldclass_realestate_podcast" target="_blank" rel="noopener noreferer">Instagram</a><br><a href="https://www.facebook.com/people/The-World-Class-Agency-Podcast/100053642472605" target="_blank" rel="noopener noreferer">Facebook</a><br><a href="https://www.tiktok.com/@worldclass.realestate?_t=8o5oI9TkgVs&_r=1" target="_blank" rel="noopener noreferer">TikTok</a></p><p>🤝 Connect with the hosts:</p><p><a href=" https://www.linkedin.com/in/ian-macbeth-5190a926" target="_blank" rel="noopener noreferer">Ian Macbeth</a><br><a href=" https://www.linkedin.com/in/mark-worrall-811ab823" target="_blank" rel="noopener noreferer">Mark Worrall</a></p><p><br></p><p>If you enjoyed this episode, subscribe, share it with your team, and send it to an estate agency owner who is thinking about what their business is really worth.</p><p><br></p><p>👉 Build it properly. Know your numbers. Start with the end in mind.</p>
June 1, 2026
<p>In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth sit down with Avocado Property partners Ryan Bloomfield and Sanjay Patel in Bracknell to explore what world-class estate agency really looks like. From creating loyal clients who become passionate advocates to building a referral-driven business, Ryan and Sanjay share how communication, consistency, and genuinely caring about customers have helped them become two of the most recommended agents in their market. </p><p>The conversation dives into the realities of running a successful self-employed estate agency business, including how they structure their partnership, leverage social media and video marketing, embrace AI and outsourcing, and maintain exceptional client service while turning away business they can’t properly service. They also discuss the ongoing Bracknell land search crisis, the importance of proactive communication during difficult transactions, and why transparency is critical to earning trust and long-term recommendations. </p><p>Ryan and Sanjay also share their journeys into self-employment, the lessons they learned from traditional agency models, their views on the future of estate agency, and practical advice for agents looking to grow their personal brand through social media. This episode is packed with insights on building a sustainable business, attracting the right clients, and creating a reputation that generates referrals long after the transaction is complete. </p><p><strong>Key Topics:</strong></p><ul><li>Building a referral-led estate agency business</li><li>Creating “superfan” clients and advocates</li><li>The power of communication and consistency</li><li>Social media, video marketing, and personal branding</li><li>Outsourcing, AI, and scaling a self-employed business</li><li>Navigating the Bracknell land search crisis</li><li>Why some clients aren’t the right fit</li><li>Advice for agents considering self-employment</li><li>The future growth plans for Team Bracknell at Avocado Property</li><p><br></p><p>🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/</p><p>Purchase our book at: https://worldclassrealestate.agentresponse.store/</p><p><br></p><p><br></p><p><br></p><p></p></ul><p><br></p>
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Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.
Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
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